Have you brought Facebook Sponsored Stories to your portfolio offer?

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Most of the local businesses don't engage that much in the Facebook Ad platform. As a matter of fact, I was never able to provide that service.

However, I sent a report I crafted to a client about FB Sponsored Stories and she saw the value in it.

Even though is somehow more expensive than the Facebook Ads, this ad platform is way more viral. If a customer is concerned about her branding (like mine was) FBSS is a great solution.

It also helps getting a lot of Likes to the clients fan page.

You know how it works...

Jane likes my client's page, this action in particular should reflect in the news feed of Jane's friends, right?

Well, yes and no.

The news feed keeps updating constantly, so if a user (Jane's friend) has it set in "Most Recent", well Jane's post will go down the page pretty fast. I that same user has it set in "Top News" chances are it will never show up.

And even worse, it also depends on Jane's friends accounts settings.

So, that's where FBSS comes in.

When Jane Likes my clients page or comments on a post or whatever I choose, it will show on the right hand side of ALL Jane's friends.

And you know that it is really relevant if something is being liked by our friends...

So, it is working well for this particular client.

Any experiences with you guys & gals?
#brought #facebook #mercadeoespaƱol #offer #portfolio #sponsored #stories

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