Major motion picture uses QR codes to advertise film release
The QR code has just hit the big time.
Fox searchlight films has decided to do something different.
Instead of just movie trailers and plain posters.
They've decided to go with QR codes as their introduction to the film.
I like how they use the letter M to tickle your curiosity by not letting you fully see who the actress is.
You can read further about it here:
Our new MARTHA MARCY MAY MARLENE posters are up! | FoxSearchlight.com
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