How much do you charge for email marketing?

by 25 comments
I'm doing some research for another project & have noticed that there is a huge amount of local businesses that have a website & don't have an opt-in form to capture subscribers and form a list to post offers to.

For those who are marketing this, how much do you charge? Do you charge a set-up fee & then a monthly management fee?

Thanks
#offline marketing #charge #email #marketing
  • Profile picture of the author Warrior Ben
    It varies by the client... some clients will want to have full control over their e-mail list, so if that is the case, $300 or so to set them up with AWeber and build some autoresponder messages. Sign up for AWeber's affiliate program so that you can get a monthly affiliate commission from AWeber for your client signing up.

    If you want to manage the list for them, then I would do $300 to sign up and then charge them anywhere from $100 to $300 a month, depending on how much work you put in.

    These prices are rough estimates-- if your market can sustain higher prices, then definitely charge more!

    -Ben
  • Profile picture of the author Vincenzo Oliva
    At least $595 to set up an autoresponder and a series of 5-10 messages.
    $295 monthly maintenance.
    A lot more if you have a high converting message sequence to license.
  • Profile picture of the author jack jastin
    Just Fill the Form Below in the Link and get Best Quotation for Your Email Marketing Needs.

    Westernsoftwares : An Online Marketing Company Toronto
  • Profile picture of the author m1985nehal
    try Pixel advertising or Pixel marketing instead ..email marketing is too costly and not very effctive...Pixel advertising is kind of Space advertising...you just need to purchase space on pixel ad site and submit your website details...you can get your website accessible to 1000Visitors per day ...try it with MillionPixels.Co
  • Profile picture of the author Chris Cho
    I closed a deal yesterdya for $500/month + $100 for filling out the 300 list they had. I told them that's labor fee I have to pay my assistant to do unless they want to save $100 and do it for themselves.

    I guess it really depends. When I do seo (which is my favorite service to sell), I might throw in the opt-in form and email marketing just to seal the deal or as a bonus.

    Just from talking to them you can get the feel how much they are comfortable with spending... then i shoot back the number their comfortable with.

    Hope that helps.
  • Profile picture of the author BradleyC
    @ukcini: You get the online piece ... email. The offline piece is snail mail. This could be flyers, postcards, brochures, sales letters. What we send is dependent upon the business and the product being marketed.

    @SocialExtreme: There's a strategy, a very powerful strategy, called "process marketing". This is where you send strategically created marketing pieces to prospects. It's different from lead generation marketing since you now have a lead. Now the job is turning them into a customer which is what the design of these pieces do.

    Hope this helps.

    Bradley
  • Profile picture of the author BradleyC
    Actually, piece is synonymous to anything you send ... email, brochures or whatever.

    With Process Marketing when working with offline businesses we like to send marketing pieces via snail mail. Better hit rate and better results.

    Bradley
  • Profile picture of the author sloanjim
    geeps.............i think that's steep.

    If you want to manage the list for them, then I would do $300 to sign up and then charge them anywhere from $100 to $300 a month, depending on how much work you put in.
  • Profile picture of the author sloanjim
    interesting in how you set up the email campaigns......do you pay with your CC and then bill them? Or get them to pay?

    Just use aweber? Getresponse?
  • Profile picture of the author prismkuet
    For local business, set up charge could be $300 and if you want to do the maintenance, $100 per month is ok. It varies depending on the business points/locality. Very often, I found a negotiation in set up charge and companies are not willing to pay monthly for the maintenance.
  • Profile picture of the author massiveray
    I don't charge a set up fee, £147 a month for a maximum of 4 mail shots. Generally we have 1 message that is just sent every month with 3 "special offers" sent weekly.

    Sent them a nice looking report which gives them all the key stats, opens, Ctr, unsubscribes, new subscribers etc etc
  • Profile picture of the author riverview
    [DELETED]
  • Profile picture of the author iInvent
    So I'm offering the birthday club email marketing management.

    One mailing per month, new sign-ups every day so my lists need an update every month.
    I would spend 30-60 min/month on list updates, creating reports for client, etc, plus the cost for using the system & emails. I feel like $100/mth for maintenance/management is not enough...but I'm afraid the businesses would not be willing to pay more since its for client retention/loyalty & not client acquisition.

    I find businesses are always willing to spend MORE on getting NEW clients than spend on keeping current customers. If they only realized how expensive it is to a business to get NEW clients

    Thoughts are appreciated!
  • Profile picture of the author Aaron Doud
    Invent: Charge about $100/hr for your time plus costs. So 60 mins or less for $100 is right. Try $149 a month and see what they say.

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