How much do you charge for email marketing?

by 25 comments
I'm doing some research for another project & have noticed that there is a huge amount of local businesses that have a website & don't have an opt-in form to capture subscribers and form a list to post offers to.

For those who are marketing this, how much do you charge? Do you charge a set-up fee & then a monthly management fee?

Thanks
#offline marketing #charge #email #marketing
  • Profile picture of the author Warrior Ben
    It varies by the client... some clients will want to have full control over their e-mail list, so if that is the case, $300 or so to set them up with AWeber and build some autoresponder messages. Sign up for AWeber's affiliate program so that you can get a monthly affiliate commission from AWeber for your client signing up.

    If you want to manage the list for them, then I would do $300 to sign up and then charge them anywhere from $100 to $300 a month, depending on how much work you put in.

    These prices are rough estimates-- if your market can sustain higher prices, then definitely charge more!

    -Ben
    • Profile picture of the author qu4rk
      Ok. So what do you offer with it?

      -Create/add the form to their current website?
      -Do you restrict users or emails? (for example $200 up to 1k emails/mo.)

      Anything I'm forgetting?
  • Profile picture of the author Vincenzo Oliva
    At least $595 to set up an autoresponder and a series of 5-10 messages.
    $295 monthly maintenance.
    A lot more if you have a high converting message sequence to license.
    • Profile picture of the author BradleyC
      We sell a lot of email marketing. Pricing depends on the city.

      Low end ...
      $195 for a "local business specific" email capture. Emails are sent to them.
      $395 - We add an auto-responder, setting it up and 1 reply email around their email capture form.
      $595 - We add an email marketing piece of 5 pieces around their email capture form. Add $200 to make it a combo online/offline marketing strategy around their email capture form.

      $295/mo for maintenance and 4 emails per month to their list
      $495/mo - We add a combo online/offline process marketing strategy to their list.

      We emphasize the importance of having their name in front of their list at least once per month and show how they can turn this into a money machine that makes them additional revenue month after month to their list.

      THEN, we hit them on the back-end for additional products and services. The sale is easy because we show how we're just using new money they wouldn't have had prior to working with us. This makes the back-end sales very easy.

      In bigger cities we'll add $200 to $300 to each of those items above.

      Bradley
  • Profile picture of the author jack jastin
    Just Fill the Form Below in the Link and get Best Quotation for Your Email Marketing Needs.

    Westernsoftwares : An Online Marketing Company Toronto
  • Profile picture of the author m1985nehal
    try Pixel advertising or Pixel marketing instead ..email marketing is too costly and not very effctive...Pixel advertising is kind of Space advertising...you just need to purchase space on pixel ad site and submit your website details...you can get your website accessible to 1000Visitors per day ...try it with MillionPixels.Co
    • Profile picture of the author BradleyC
      Originally Posted by m1985nehal View Post

      try Pixel advertising or Pixel marketing instead ..email marketing is too costly and not very effctive...Pixel advertising is kind of Space advertising...you just need to purchase space on pixel ad site and submit your website details...you can get your website accessible to 1000Visitors per day ...try it with MillionPixels.Co
      Too costly? Not effective? BS! It's extremely effective!

      This is the type of "sales" BS that pisses off local businesses. An inexperienced internet marketer comes along and tells them what they've done for years is no good, is ineffective, and other cut downs and then try to shove down their throat whatever it is that they're selling.

      First, that is just poor salesmanship! That's NOT how you sell or motivate someone to an action.

      Second, how do you know it's no good, ineffective or whatever for that business? Maybe they're having tremendous success as far as they're concerned.

      And you wonder why we're getting a bad rap and why local businesses don't want to talk to people selling online products and services to local businesses!

      I'm constantly doing clean up because of this.

      A far better approach is, "In addition to (whatever they're doing or whatever you're competing against), something else that's been tremendously successful is ______." That's a much better lead in.

      Taking this type of a posture "aligns" yourself with the business, versus making yourself look inexperienced and like an idiot!

      Anytime you start cutting down what they're doing you're losing posture and control, and you're opening the door to many objections, not to mention putting them on the defense, none of which you want to do because it'll make it tremendously harder to work with them and convince them that YOUR product is better.

      Selling by cut downs is a "desperate" sales approach.

      Bradley
  • Profile picture of the author Chris Cho
    I closed a deal yesterdya for $500/month + $100 for filling out the 300 list they had. I told them that's labor fee I have to pay my assistant to do unless they want to save $100 and do it for themselves.

    I guess it really depends. When I do seo (which is my favorite service to sell), I might throw in the opt-in form and email marketing just to seal the deal or as a bonus.

    Just from talking to them you can get the feel how much they are comfortable with spending... then i shoot back the number their comfortable with.

    Hope that helps.
  • Profile picture of the author BradleyC
    @ukcini: You get the online piece ... email. The offline piece is snail mail. This could be flyers, postcards, brochures, sales letters. What we send is dependent upon the business and the product being marketed.

    @SocialExtreme: There's a strategy, a very powerful strategy, called "process marketing". This is where you send strategically created marketing pieces to prospects. It's different from lead generation marketing since you now have a lead. Now the job is turning them into a customer which is what the design of these pieces do.

    Hope this helps.

    Bradley
    • Profile picture of the author SocialExtreme
      Originally Posted by BradleyC View Post


      @SocialExtreme: There's a strategy, a very powerful strategy, called "process marketing". This is where you send strategically created marketing pieces to prospects. It's different from lead generation marketing since you now have a lead. Now the job is turning them into a customer which is what the design of these pieces do.

      Hope this helps.

      Bradley
      Yes thank you! It took me a little bit to understand that piece is synonymous with email in this case.
  • Profile picture of the author BradleyC
    Actually, piece is synonymous to anything you send ... email, brochures or whatever.

    With Process Marketing when working with offline businesses we like to send marketing pieces via snail mail. Better hit rate and better results.

    Bradley
  • Profile picture of the author sloanjim
    geeps.............i think that's steep.

    If you want to manage the list for them, then I would do $300 to sign up and then charge them anywhere from $100 to $300 a month, depending on how much work you put in.
  • Profile picture of the author sloanjim
    interesting in how you set up the email campaigns......do you pay with your CC and then bill them? Or get them to pay?

    Just use aweber? Getresponse?
  • Profile picture of the author prismkuet
    For local business, set up charge could be $300 and if you want to do the maintenance, $100 per month is ok. It varies depending on the business points/locality. Very often, I found a negotiation in set up charge and companies are not willing to pay monthly for the maintenance.
  • Profile picture of the author massiveray
    I don't charge a set up fee, £147 a month for a maximum of 4 mail shots. Generally we have 1 message that is just sent every month with 3 "special offers" sent weekly.

    Sent them a nice looking report which gives them all the key stats, opens, Ctr, unsubscribes, new subscribers etc etc
  • Profile picture of the author iInvent
    So I'm offering the birthday club email marketing management.

    One mailing per month, new sign-ups every day so my lists need an update every month.
    I would spend 30-60 min/month on list updates, creating reports for client, etc, plus the cost for using the system & emails. I feel like $100/mth for maintenance/management is not enough...but I'm afraid the businesses would not be willing to pay more since its for client retention/loyalty & not client acquisition.

    I find businesses are always willing to spend MORE on getting NEW clients than spend on keeping current customers. If they only realized how expensive it is to a business to get NEW clients

    Thoughts are appreciated!
  • Profile picture of the author Aaron Doud
    Invent: Charge about $100/hr for your time plus costs. So 60 mins or less for $100 is right. Try $149 a month and see what they say.
    • Profile picture of the author iInvent
      Originally Posted by Aaron Doud View Post

      Invent: Charge about $100/hr for your time plus costs. So 60 mins or less for $100 is right. Try $149 a month and see what they say.
      Thanks Aaron! Exactly what I was thinking of.
      I guess I'll have to test the waters! Keep you posted

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