Yet Another great way to find RAVING FANS and Clients
A few years ago I got a lead from my roofing web site and I went to run the lead.
When I arrived I met a very nice gentleman who also was gay. He wasn't to concerned with hiding it so it was a no brainer in knowing.
I signed him up for a complete re-roofing job that was around 15k. As any professional business man I treated him must like any other customer and made sure his job went through smoothly and that everything ended up perfect.
He was a really cool dude and when I went to pick up my final payment we sat and bull****ted for about half an hour and that's when he asked me a question that ended up in an additional 200k of new roof job before the year was over.
He asked me if I was an advertiser in the local gay and lesbian yellow pages. I was instantly interested because from my past experience with doing roofing jobs for people from this community I knew they are RAVING fans if you've done a good job for them and just treated them like any other person/client. I would get many personal referrals from them to others in the community. But this was the first time I heard about a yellow pages directory for this community.
As it turns out, he gave me a web site to the local yellow pages for his community and I ended up buying a spot in the yellow pages which also gave me a business listing profile on their web site.
Here's why this is such a GREAT resource!
This community has its own sub culture and they make a point of doing business with each other and they ESPECIALLY make it a point to do business with businesses who are gay and lesbian friendly.
After I signed up for their yellow pages I put a badge on my site indicating that we support the community and of course I did a little extra marketing.
The result was about 200k in extra roofing job that year that I would not have had. That's about 25 extra complete re-roofs! For me that was 1 months of extra work.
This is a very tight nit community so you should you decide to pursue you better deliver, you better be professional, and you better have a good bearing about you. This community on average has more money and is better educated as well.
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