4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Psychology in 1st Person vs 3rd Person in Marketing

by jgsketch
3 replies
I have a client who owns a Dry Cleaners. Their focus is on "Family Owned and Operated" and "Serving Who's Who in Town". I thought a 3rd person view of the content on the site might prove to be beneficial. It would almost be like one big testimonial. I also thought if I'm writing in 1st person telling them about how many years I've been in business and how good I'm at getting rid of stains and who's famous clothes I clean, might come across as pompous. However, I've never seen any other service sites use 3rd person view before.

What are your thoughts on 1st person verses 3rd person?
#1st #3rd #marketing #person #psychology
  • Profile picture of the author RRG
    Originally Posted by jgsketch View Post

    I have a client who owns a Dry Cleaners. Their focus is on "Family Owned and Operated" and "Serving Who's Who in Town". I thought a 3rd person view of the content on the site might prove to be beneficial. It would almost be like one big testimonial. I also thought if I'm writing in 1st person telling them about how many years I've been in business and how good I'm at getting rid of stains and who's famous clothes I clean, might come across as pompous. However, I've never seen any other service sites use 3rd person view before.

    What are your thoughts on 1st person verses 3rd person?
    As a lawyer might say, "It depends."

    Are you talking about a sales letter? Using a third person voice in a sales letter can be very powerful. Especially if the "voice" in question is a celebrity or a person who has legitimately used and loved their service.

    I once wrote a long-form online sales letter to promote a service and used the third party voice basically "telling a story" about the service provider.

    You're right, it did work as a powerful testimonial.
    {{ DiscussionBoard.errors[4596237].message }}

Trending Topics