The Real Deal Offline Series: Are Business Owners Really Paying Big Fees For Google Places Listings?
Is anyone else finding that business owners will NOT crawl over broken glass (like the guru's say) to pay huge consulting fees to simply to set up their google places listing?
When I was trying to offer the Google Places listing as my foot-in-the-door service, many business would simply opt to do it themselves and although it's not optimized or ranking highly, most of business owners don't see the value in paying a expert another $1,500 to do this.
So, I'm sure that somewhere offliners are making a killing by signing up the few business owners who truly know the value of having multiple google places listings and will happily pay for expert help, but the vast majority of business owners in my target area aren't paying for it.
However, I've found that if I focus on the types of marketing services that business owners value more than others, then I believe we'll all have a better chance for success in our offline businesses.
Here are just a sample of a few of the services that I've found that business owners really value:
- Website design
- Video creation & distribution
- Comprehensive online marketing campaigns
- Tradtional ad design services
- Branding/Lead Generation Campaigns
So, if you're having problems closing clients after you've met with them, then it might be because you're charging high fees for services that they don't view as being valuable to them.
Any thoughts?
Chris
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