How to multiply direct mail open rates
For the record I'm not here to sell either, just thought I'd drop a bit of knowledge on any of you trying to market to local businesses using direct mail.
Well, oddly enough, this guy was talking about how he uses direct mail and how when he hand writes a letter, it gets opened around 5-10 times more.
Yes, that's right. Hand written letters get opened several times more than printed letters from strangers.
It just boils down to human nature really.
If you were a business owner getting crap in your e-mail day after day, you'd throw out a solid 60-95 percent of all the garbage being sent to you to try and market your business, wouldn't you?
So, the best way to get around this is by hand writing the addresses on your letters instead of printing them out.
Only problem is...
It takes way more time.
You might spend days writing letters this way.
So real quick, let me show you how to get those same higher open rates on direct mail without having to sit down and write out every single letter you send, a real pain when doing a mailing to 500 or so local business owners.
Step 1: go to Fontifier - Your own handwriting on your computer!
Fontifier allows you to print out a copy of your own handwriting into a font. You can then print that into a word document and use it on anything you want.
I recommend getting 2 or 3 fonts just to make sure you have the proper amount of letters to remove conspicuous duplicates.
Step 2: Write out addresses in the new font, removing obvious duplicates
If there are two l's right next to each other that look identical, the person opening it will know it wasn't hand written.
So remove the duplicates with a second font to give the writing a look and feel that is genuine.
Step 3: Print them onto envelopes at your local Kinko's or printing store in your area
Plenty of local businesses like Kinko's offer envelope printing services that are great for needs like this.
Just head in, bring your addresses, and get down to business printing everything out. You can even print out your letters while you're there.
Try this one out yourselves and let me know what your results are.
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