Blow Up Your Offline Biz Today - "10 Magic Bullets for Business Owners"

18 replies
Warriors,
This is an ongoing epidemic for most Offliners...How do i get business owners to
jump on my Product or Service Solutions TODAY

The Magic Bullet is Simple, You need to "Think like a Business Owner..."

You have the ability to build Personal Rapport or Business Rapport, almost everyone here works on Personal Rapport...YOU WANT TO BUILD IS BUSINESS RAPPORT

10 Magic Bullets for Building Business Rapport Fast...


1- Make the best first impression possible - You only get one chance to make the very best first impression with any business owner or executive. This is a two part process on the first impression. What a biz owner hears, feels or sees during the first few seconds of the impression and the last few seconds... The beginning and the end are the 2 most important parts of the first impression. Remember you get one chance and one chance only, Don't screw it up.

2- Consistently Over Deliver in Expectations - Credibility will be the Anchor Point or Cornerstone for a Strong Business Relationship and Rapport.
Say what you Mean, Mean what you Say, Do what you Say...
It really becomes that simple...

3- Become an Always Appreciating Asset - Set yourself apart from everyone else the business owner does business with. Appreciate in value over time, make them want to spend time with you. No matter what new product or service you are bringing to the table you must always bring a Bigger and Better "it and You" Consistently work on your overall Business Knowledge. I have been preaching that for almost 3 years here in the forum, it's a tried and true practice.

4- Become Indispensable - Become someone with the skill set that cannot, i repeat, that cannot be replaced by your competition.

5- Make your self improvement or development Stand Out - Never become stagnant with your education or intellectuality. Good Business people are on the cutting edge all the time, you can work the the doers or the players, i prefer to work with the Rock Stars.

6- Be Positive and Upbeat - Business owners not only value but really appreciate a winning attitude with little to no exceptions for those that don't. In the long run they truly have learned to appreciate a positive enthusiastic winning attitude. Set the tone, and never let them see you down... .Be that Winner for them.

7- Dress for Success - I get so tired of hearing about this topic on the forum. I showed up in shorts or jeans or T-shirt and that's me. Folks, if you want to play in the big leagues you have to appear as a big league player. Go ahead and laugh, however, if you go into a business owner like that, and i have an appointment with him right behind yours, odds are, i will get the business. Bespoke suits, cuff links, pocket squares, Highly shined nice shoes, those are statements... CAUTION: Don't take this the wrong way and think because you dress this way, business owners assume you're a success. Walk it like you Talk It.

8- Learn the Business Owner Vocabulary - Learn to expand your business vocabulary, speak in an articulate manner. Trust me, business owners understand a business owner vocabulary, it far outweighs someone calling on them to sell the next google places, or website over haul, or Sms campaign. If You want big checks, learn to have a Big Business Vocabulary.

9- Become an Amazing Team Player - There is no " I " in team. I can't tell you the number of times we deal with other outside agencies that are just Ignorant, they have no idea of the Team Playing Concept. At the end of the day, your business owners want team players and results. They want to feel like everyone around them has their best interest in mind.

10- Listen with Strong Intent - Learn to listen with Intent, understand not only what the business owner is saying, but learn to HEAR: What's Not Being Said.... You have 2 ears for one reason, listen twice as much as you talk. Get good at asking probing questions. The better you listen, the easier it is to end up with a sale.

BONUS # 11 Stop Closing...Yes you heard me right, quit being so blatant about asking for the sale. Your goal here is to develop incredible business Rapport. If you learn to follow these steps, you won't have to Close the Sale. The Business will come too you. Contradictory Yes...Absolutely the Best Play...YES.

If you can learn to Utilize these 11 Business Rapport Concepts, Techniques and Strategies you can and will Blow up your Offline Business TODAY!!!!

If you appreciate this post, please take a minute and reply to the thread and if you really appreciate it, Hit the Thanks Button... Let's Turn this thread into something of Great Value for the Offline Forum.

Regards,
Robert Nelson
Mobile Fusion Texting
#biz #blow #offline #today
  • Profile picture of the author Warrior Ben
    Robert,

    Very excellent post my man!! This is something that Warriors would benefit from printing out and reading every day. Keeping these tips on top-of-mind will help people grow their businesses quicker than almost anything! Kudos!

    -Ben
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  • Profile picture of the author philboy uk
    Although you do raise some good points, it is slightly over the top.
    For example, could you explain what offline service you provide that cannot be reproduced by anyone else ?
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    • Profile picture of the author BrashImpact
      Originally Posted by Warrior Ben View Post

      Robert,

      Very excellent post my man!! This is something that Warriors would benefit from printing out and reading every day. Keeping these tips on top-of-mind will help people grow their businesses quicker than almost anything! Kudos!

      -Ben
      Ben,
      That's a great idea about printing out and daily reading. Thanks
      for the Kind words, i appreciate it, and coming from a warrior
      like yourself makes it really appreciated.

      Robert
      Mobile Fusion Texting

      Originally Posted by philboy uk View Post

      Although you do raise some good points, it is slightly over the top.
      For example, could you explain what offline service you provide that cannot be reproduced by anyone else ?
      Philboy,
      It's not over the top, on the contrary it's factual reality for Business Owners. Business owners buy me and the result's we create. Anyone can offer a service like Google Places, Mobile website, SMS campaigns, Blah blah blah...

      However, Not everyone will think like a Strategic Business Partner when applying these types of services for a business owner in their business. Let's face it, Business Owners and Executives want Results...

      Save Time
      Save Money
      Increase Productivity
      Cut Marketing Budgets
      Improve Employee Dead Time
      Customer Retention
      New Client Acquisition

      The list goes on and on...So when i say things like i am Irreplaceable in the services i offer, i mean i am Irreplaceable. If we are both selling a Google Places Listing...You offer the service as do I, but, i am going to charge more for it, and plug the other holes with the Google places listing that your not, because I think like a Strategic Business Partner.

      Hope that gives you some more Insight...

      Regards,
      Robert
      Mobile Fusion Texting
      Signature

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    • Profile picture of the author Warrior Ben
      Originally Posted by philboy uk View Post

      Although you do raise some good points, it is slightly over the top.
      I have to respectively disagree with this... What Robert lays out is how to be an actual Business Consultant, not just somebody who offers various services.

      It is very important to have the bigger picture in mind when you're approaching potential clients. Anybody can land a client here or there, but what separates the pros from the amateurs is having a comprehensive strategy to add long term value to your client. If you are able to over-deliver for your clients on their initial purchase, they will use you for all sorts of other services. It's how you take a $500 client and turn them into a $500 a month client.

      The only thing over the top about Robert's post is the amount of valuable information he provides. Warriors can learn a lot from this post if they take what is said to heart and begin implementing it right away.

      -Ben
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    • Profile picture of the author oogyboogawa
      Originally Posted by philboy uk View Post

      Although you do raise some good points, it is slightly over the top.
      For example, could you explain what offline service you provide that cannot be reproduced by anyone else ?

      The second line of your post shows that you missed the statement he was trying to make there.

      It's not about the offline services you are providing (at least not in the sense of SEO, Social Media, SMS, QR codes, Google Places, etc) so much as it is about YOU and how you connect those services with them. It's not that your SEO will become irreplaceable, but if you come in every month or two with a great new idea to help their bottom line that actually works then that will make YOU irreplaceable even if some other offline marketer could have provided the same services.
      Signature

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      • Profile picture of the author BrashImpact
        Originally Posted by oogyboogawa View Post

        The second line of your post shows that you missed the statement he was trying to make there.

        It's not about the offline services you are providing (at least not in the sense of SEO, Social Media, SMS, QR codes, Google Places, etc) so much as it is about YOU and how you connect those services with them. It's not that your SEO will become irreplaceable, but if you come in every month or two with a great new idea to help their bottom line that actually works then that will make YOU irreplaceable even if some other offline marketer could have provided the same services.
        PERFECTLY SAID... BRILLIANT
        Regards,
        Robert
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  • Profile picture of the author ConradDeas
    This is definitely good foundational advice. I have a certification in Business Consulting that cost me about $7000 and this is the type of basic training we received. Little did I know I could come to the WF and get similar training lol. Great post!

    Hopefully people will take Ben's advice and PRINT THIS OUT and re-read it.
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  • Profile picture of the author philboy uk
    Hi robert

    i must admit, i have not been pluging holes in google places, not that i know of anyway. Could you please explain what this involves.

    thanks

    Phil.
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    • Profile picture of the author marciayudkin
      10 - Listen with Strong Intent - Learn to listen with Intent, understand not only what the business owner is saying, but learn to HEAR: What's Not Being Said.... You have 2 ears for one reason, listen twice as much as you talk. Get good at asking probing questions. The better you listen, the easier it is to end up with a sale.

      BONUS # 11 Stop Closing...Yes you heard me right, quit being so blatant about asking for the sale. Your goal here is to develop incredible business Rapport. If you learn to follow these steps, you won't have to Close the Sale. The Business will come too you. Contradictory Yes...Absolutely the Best Play...YES.
      This shows why introverts can sometimes out-sell extroverts, you know, the ones with the classic sales personality. It's because introverts are good at listening and they know how to tailor a solution to the problem rather than try to sell what they walked in determined to sell.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author AnniePot
        I was chosen once because of the car I drove. My main competitor had arrived driving a Porche. I arrived in my Toyota.

        A few weeks into my contract, I was told they were in no way prepared to pay towards his next Porche.

        Cynical maybe, but in these economic times, the way people are thinking...
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        • Profile picture of the author BrashImpact
          Originally Posted by marciayudkin View Post

          This shows why introverts can sometimes out-sell extroverts, you know, the ones with the classic sales personality. It's because introverts are good at listening and they know how to tailor a solution to the problem rather than try to sell what they walked in determined to sell.

          Marcia Yudkin
          Marcia,
          excellent excellent point...Its about being a strategic partner versus a blatant salesman and you hit the nail on the head... Great Point for sure.

          Originally Posted by AnniePot View Post

          I was chosen once because of the car I drove. My main competitor had arrived driving a Porche. I arrived in my Toyota.

          A few weeks into my contract, I was told they were in no way prepared to pay towards his next Porche.

          Cynical maybe, but in these economic times, the way people are thinking...
          LOL Annie,
          i can agree so does this mean if i ride up to an Appt on a bus...I get the client? Ha , it just goes to show business owners care about one thing and one thing only. RESULTS and ROI

          Regards,
          Robert
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  • Profile picture of the author Aaron Doud
    As someone who has been a manager for a lot of businesses I can tyelll you right now if someone walks in trying to sell me something they better be dressed for an interview.

    If I wouldn't hire you to work for me I will never buy from you period.

    T-shirt and jeans? You better be the best salesman in the world because you just killed the first impression. Now if you are the best salesman in the world dressing down like this can be used but you have got to be good to pull it off.

    This is why I also would say don't over dress.

    Minimum: Polo and slacks(no jeans)
    Maximum: Shirt and tie or suit depending on the business and your price level.

    If you are wearing a suit and try to sell me a $299 mobile site I will laugh because I know you are a n00b. But if you come in in a polo and slacks and sell the same and sell me on how it will help me you got my attention.
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    • Profile picture of the author BrashImpact
      Originally Posted by lordauric View Post

      As someone who has been a manager for a lot of businesses I can tyelll you right now if someone walks in trying to sell me something they better be dressed for an interview.

      If I wouldn't hire you to work for me I will never buy from you period.

      T-shirt and jeans? You better be the best salesman in the world because you just killed the first impression. Now if you are the best salesman in the world dressing down like this can be used but you have got to be good to pull it off.

      This is why I also would say don't over dress.

      Minimum: Polo and slacks(no jeans)
      Maximum: Shirt and tie or suit depending on the business and your price level.

      If you are wearing a suit and try to sell me a $299 mobile site I will laugh because I know you are a n00b. But if you come in in a polo and slacks and sell the same and sell me on how it will help me you got my attention.
      Lord... Those are great points of interest for everyone... Now the question becomes, if someone like me were walking in the door...with the approach of becoming a strategic partner with you and your business...and looking at your business as a whole and More importantly how to Produce RESULTS by implementing things that work... If i was talking in your language Profits, Results, ROI and your getting approached differently than most approach you... What would be your Thoughts or input?

      LOL as an afterthought if i was trying to sell a $299 service i would be broke, you won't get our expertise for a measly $299 sorry... $2900 now I am perking up... Just sayin...

      Regards
      Robert
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  • Profile picture of the author writerforhire
    I like the fact that you say consultants/salespeople need to make a strong first AND last impression. If the last things you say and do are weak or tentative in a meeting with a prospective client, it can undermine an otherwise strong presentation.
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    • Profile picture of the author BrashImpact
      Originally Posted by writerforhire View Post

      I like the fact that you say consultants/salespeople need to make a strong first AND last impression. If the last things you say and do are weak or tentative in a meeting with a prospective client, it can undermine an otherwise strong presentation.
      Writerforhire - I could not agree more...when we are sometimes in the heat of battle on the business owner front, we forget things we say can and will have an impact for the life of the relationship.

      Studies have shown, even in school... During a 15 minute reading session we retain way better the first 2 minutes and the last 2 minutes with very little retention during the 11 minutes in between.

      When i see warriors talking about a 1 hour plus Meeting i am like AAACCKK... seriously.... You wont cover much ground then as the biz owner has forgot most of what you have talked about.

      Trying to keep your meetings or presentations under 15 with 20 mins being max is perfect...

      To your continued Success,
      Robert
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      • Profile picture of the author BrashImpact
        Warriors,
        thanks for all the PM's on this post...I am shocked at the number I got.

        No this will not be a WSO - "sorry no time" busy building an Empire and Legacy. I will say if you can follow this daily for 30 days it will become habit and once habit the sky is the limit.

        Wishing everyone Huge and Continued Success...

        If you have thouhts on this post...Share em
        Regards,
        Robert
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  • Profile picture of the author Jason Kanigan
    Very good tips! Especially the "stop trying to close" one. People know when you're trying to close. That's why it's called a "trial close."

    Rapport is SO important in any situation--you can sell without it, but it sure does grease the wheels! Check out Rentamentor / Glenn Osborn -- he has a huge body of testimonials on the power of rapport, and his methods for inducing this hyper-powerful energy!
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  • Profile picture of the author joefalk
    Great tips! Thanks for sharing this with us!
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