Cold Calling Awkwardness...

Note, while its on my mind.

All week long I have been trying to learn this lick on the acoustic guitar. I have been playing for 33 years.

I have watched the guy on the video slow it down, and I have learned all his moves... Now I can play it "very very slowly, and very very clumsily...". Honestly, Im doing it right, but it doesnt even sound like the same lick.

On top of that, my fingers are killing me, and lastly, I feel like Im just going through the motions because not one note of it makes sense, even though it makes sense when he plays it.

The only reason I keep going through the motions is because I know something after 33 years... if I keep doing it, its all the sudden going to start sounding more like its supposed to, and suddenly it will start making sense, and I will naturally speed up and clean up... Even though it doesnt make sense now. This is how you learn ALL licks.

Many people feel that way when they try a new pitch on the phone. They feel they are just going through the motions... it doesnt seem to feel comfortable or make sense.

The discouraging part is that they dont know what I know... Its real, its a real truth... If you keep going, it will kick in, it will start making sense, you will start to get the result you want, and the next thing you know sales will come naturally.

You probably believe me, that if I keep doing this lick, it will eventually start to work... Now believe me, that if you keep saying your script , it will start to work too.

Doing the power ninety x program for ninety days doesnt feel natural to the body at first, but if you do what feels unnatural for ninety days, you come out the other side looking like a Greek God...

It doesnt feel like its going to work... but only those who keep going get to know what it feels like to get to the other side. It does work.

If you have just started cold calling your brain may feel like my fingers right now... dazed and confused and fried... But just like me, if you keep going it will start sounding right, and start making sense... and soon you will be doing it joyfully and masterfully and getting the desired result.

Take this from a little guy who has done the most amazing things on a phone and started out just like you. Eventually you will feel less awkward about picking up your phone and it will feel more like "wielding your trusty sword". Only a few will know that though because only a few are willing to go the distance.

In any event, a phone is absolutely your number one customer acquisition tool for offline marketing. Nobody wants to telemarket for the rest of their life, but it is a skill that I highly recommend people master, because it will serve you a hundred different ways. Mostly with the confidence of knowing you can ALWAYS produce money when you need to.