Off line Marketing Wakeup call - for newbie's

What would you recommend a good WSO to be, that is has action steps, is realistic, and NOT theory based?

Thanks for the heads up. Having everyone on Facebook, Multiply, eBay and any blog sites makes it hard for us web programmers get business owners have us create websites for them. Nowadays, they would only register for a domain and have that setup with their existing account on these community sites.

Would you like a little wine with that cheese?

You've taken jabs at two other posters in this thread without directly naming them. That's just poor taste and it makes me believe your crappy attitude is also why you aren't having GREAT success in your business.

Plenty of people are getting the rates you've indicated and I personally KNOW people just starting out who are getting clients AS I TYPE THIS!

So please if your gonna whine about something do it elsewhere, seriously!

Just calling this post like I see it, if you can call others out like you see it as well.

PM'd Rus.

@ OP

Such is business. They dont keep telemarketers going 8 hours per day for their health, its because thats what it takes to get the job done.A person either wants to be a business person or not, if so, and its offline, then thats what it takes. Wish we could make it prettier, they dont call it the "warrior" forum for nothing. No, being an offline person is basically "running an offline sales organization", just selling online marketing services. You may as well run a small insurance agency or something... its a business.

I'd be willing to bet WSO's got him this far at making 6k per month. Heck even I owe half of my accomplishments in the last 12 years DIRECTLY to the WF and its teachers. Thank you Allen!

Even if you never bought a WSO, whatever you need to know is here for free. Why complain? This is the college of internet and offline marketing here.

Taloucci,

Let me point out your problems without hearing anything more than what you have already posted.

If you think Offline Marketing is 100 times harder than Affiliate Marketing, then why are you following the offline marketing path?

Cold calling is ONE of many ways to get your business seen by your prospects. If this is the only contact you have with them, its no wonder your business is failing.

This is a big one... First off, you shouldn't be "Selling Marketing Services". You should be designing a marketing strategy that will bring more business to them, while saving them money on advertising. Where you get paid is when they switch from paying YP.com and Local newspapers, and start paying You to advertise for them.

I live in a small city of roughly 70,000 people. Of the businesses in the area, only the corporatized ones are doing online marketing properly. Yes, some businesses have Facebook pages, but they aren't monetizing them correctly. Some may have claimed their Google Places page, but they aren't optimized. A few even have websites, but one page sites with a phone number isn't a proper way to explain what a business is, what they can do for you, and how you can get in touch with them.

There is a famous quote that says "Whether you believe you can or cannot, you are correct." What does it mean? If you don't believe in yourself, and what you are doing, then that is why you are failing. By saying "This isn't true", then you are enforcing that thought in your mind, and other people can read that in your facial expressions, the way you walk, talk, and even your sweat smells differently.

The problem is that you are trying to sell a service. Instead of trying to sell every little thing that you are doing, such as Google Places, Facebook pages, Websites... Show them what they are missing, and how you can send them more business. Explain what a website is supposed to do for a small business, such as building trust, showing expertise, and answering prospect questions. Then explain that a website is useless without people seeing it. So then go on to explain how to optimize a Google Places page, and Yahoo listings, bing listings, and other local listing websites. One website isn't enough, because not everyone uses Google Places to find business.

The point is... Stop trying to sell them Service X, and Service Y, and Service Z. Instead, teach them why they need these things, and how they can help their business. Then build a marketing plan that incorporates as many different marketing strategies as possible.

If you really believe what you have put in your post, I suggest you get back in the kiddie pool with the rest of the drones, and let the big boys do the work. If you can't believe in yourself, why should your client believe in you?

I can hear your frustration, but you're drawing some pretty broad conclusions that just are not true, in my experience.

Almost everybody does NOT have a fan page, website and claimed Google Places Page.

Many, if they do have a webpage, it's bad looking and out-of-date. Most prospects I talk to have little idea how to benefit from Google Places, and while many do have a Fan Page, its usually lacking features that would make it a business generator.

And, I find it's more about showing them a path to more customers, sales and appts,, not just presenting them with more 'things'.

Plus, if they have all the things you say, have you tried asking them if they're working? ....Are they getting the results they expected? Would they be open to a an improved way to use these tools/things?

You may be letting your disappointments affect the way you present to prospects as well. I know there is a big attitude factor in making this business work. Prospects can whittle away at your confidence and then the game is over.
_____
Bruce NewMedia

A good warning and post. Having to close multiple new clients a month just to make money is just as bad as a sales role, most people are in this for the lifestyle. Just because YOU cannot close recurring payments and larger clients does not mean other people can't. Because you believe you can't you never will. You are spot on though the people closing big deals generally aren't selling their methods for $20 on warrior forum (which would make no freaking sense at all, that is giving it away).

Another maybe harsh reality check (not aimed at anyone). If the best way you can come up with to get clients is Cold Calling then maybe you are not the best person to be helping a business with their marketing.

I started my sales career 30 years ago going door-to-door selling office machines to local businesses. I also managed sales teams in downtown Chicago and in the suburbs of Cincinnati, where I now live. In addition, I started a telemarketing department in a local business that included hiring, training and managing telemarketers. On top of that, I've trained my own sales reps and my clients sales reps. I wrote the above so you can see that I have some experience in this business.

In every case of managing direct sales reps and telemarketers working in nearly identical markets selling the same products and services with the same training, many failed where others were succeeding.

The ones who didn't succeed told me the same things you mentioned above. Everybody either has the product or there's no market for the product. All the reasons for their failure were external. I often replaced them with reps who did exceptionally well.

The ones who succeeded had a much different mindset - Almost everyone would benefit from the products or services and the markets were absolutely huge. All the reasons for their success were internal.

I believe this market is massive and just starting to open up. I have a friend who works for Yellow Book and they are offering a lot of the same offline services and she is doing extremely well. Google and Ebay are throwing a huge amount of dollars and muscle into the market and they are not companies that throw dollars at markets on the tail end of the growth curve.

I can directly attribute over $35,000 dollars in revenue over the past 11 months to strategies I learned from WSO's. That number does not include the resulting referrals.

I don't know you and don't want to come across as insulting but based on the tone of your OP, I don't believe the problem is in the market for offline services or WSO's, the cause of your lack of results is in your mirror.

If you do decide to stick with this, I suggest holding off on any new WSO's and invest in a couple of quality sales books or training courses. It may be a better approach than forums because you'll find systems used by many of the top sales reps in the country. Even with the training the man in your mirror will ultimately determine your destiny.

At first it'll be an uphill battle trying all the products in the world. but after enough action, you'll come up with your system.

I honestly can't even take on more clients at this point. I've had people asking for coaching, mentoring, and for a product. but truth be told... i don't even have the time to accept new clients.

Anyways, try all the system out for yourself and come up with a system that works for you.

Telemarketing might not be for everyone. if that's the case, hire a telemarketer or try other marketing.

Every business DOES NOT have their Google Places claimed, do not have optimized websites (many don't have one), don't have Facebook page etc.

I just posted a couple of (free) videos on my site that shows how to find HUNDREDS of exactly those types of businesses. Does that make it an easy sale? No, but at least they are somewhat pre-qualified for your offering.

A poster above asked about good offline WSOs. I have enjoyed these:
Anything by John Durham
Amir Luis Has a great course I really liked, about Google Places
WillR has a very comprehensive course on Mobile sites.

Good Luck,
DTaylor

These guys are finding 50 percent of businesses don't have a fan page.

Hey PaulFL you make some great points. I agree with everything you said, it is a great front end to making more money through IM.

I would just look carefully at who you learn from, many people are making money information marketing only not actually doing offline marketing. There is nothing wrong with doing both of course . The feedback I get is that most WSO's fall into the first IM only category, sounds like Maria is a great exception. There are definitely some great people out there willing to teach.

P.S. my WSO comes out next week.

P.P.S. just kidding

wow well I love the thread would i agree .. um no but hey that's me.
Especially about your cold calling you are giving inaccurate Details and yet advising beginners!! If cold calling did not work would 1000s of company's be doing it?? hmm
and as for not able to receive 1000 a month for a service from 1 person i agree to an extent but lots of $50 add up.
however i do believe there are also a lot of people who do make that figure per month also therefore not entirely accurate either.
In order to teach people I would not advise shutting them down to everything it is not fair on them and fairly narrow minded if you ask me.
however no intention of offending but its just not the way I work but thats just my opinion.
Owen

Really i am agree with you, now everyone wants to grow they even don't think about it what they are upto here your post seems good example for those people who are running for the money and get distracted by many blogs or portal who offering making money online......nice shot!

In many ways, the things that happen in IM and on the Warrior forum, such as WSO's are just a microcosm of what is happening in our society in general. Look at the fast food industry, McDonald's commercials make it "appear" that their food is both tasty and good for you, when it is obviously not. And what about all the gadgets that make it "appear" that if you push this button you will lose 15lbs with no effort? There are clearly some issues with truth in advertising and also just being real and upfront with people.

I can't actually say that offline marketing is "hard" or difficult or even impossible for most people to do. What I will say is that what works for one person could easily fail for 5 others. The problem that I see most people having is that there is no one surefire way to go about being successful, especially since most people are defining success by the amount of money that they make. Just like in other markets such as weight loss, we have a lot of people looking for a magic pill for offline marketing success, which explains why there are quite a few people selling those magic pills. I think they call that supply and demand.

Sheryl