Any advice on pre-qualifying leads?
Got a quick question...
I'm soon to be launching my new site. When its up and running, there will be a 'free SEO audit & online strategy' offered as a freebie in exchange for their contact details.
I will then contact each lead to either book an appointment, or book a free phone consultation, in order to perform a 'needs analysis' which will then form the basis of their online strategy. I then intend to put together a tailored package based on what they need and then sell them my SEO / Marketing solution/services.
My question is, how can I pre-qualify each lead to take them from 'freebie' mode, into a solid potential hot lead that is likely to make a purchase based on my recommendations?
So, as soon as I get their details, I will be contacting them to set up a meeting/telephone consultation. At this point I feel I need to get test the 'buying temperature' - if its not that hot, I dont really want to waste my time or theirs with a meeting/phone consultation that doesn't go anywhere...
I hope that little ramble actually made sense?
Would love to hear anyones thoughts on this.
Thank you very much in advance!!
Cheers,
JSTEF
Mike