What books do you guys recommend?

victoriaB

13 years ago

Well, although harry Potter ended, it was still a good book.

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Justin Chaschowy

13 years ago

In my opinion a book will never top the quality of information sharing here in this forum.

Also computers will hinder you in that way because there's just too much information when real life experience is all that will really help you sell.

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maricelu

13 years ago

Ty this:

Amazon.com: Self-discipline in 10 days: How to go...
I'm reading it and I like it very much.

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maestropanda

13 years ago

1. Richest Man in Babylon
2. Cashvertising
3. Reality in Advertising

Thanks

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RRG

13 years ago

You might check out Daryl Lugulo's stuff on referrals.

Also Dan Kennedy's No B.S. books are excellent.

If I may, let me give you one more tip:

when you send your direct mail offering your free consultation, don't call it a "free consultation."

Give it a snazzy, proprietary name that telegraphs what the biz owner will learn during the meeting and also that it won't take up half his day.

Example:

"FREE 21-Minute Website Profits Audit"

That's not great, but you get the idea.

The other thing I would recommend is using 2-step lead generation marketing, where you get the prospect to "raise his hand" and request a FREE Report. In the FREE report, you give out valuable, insider tips and then close with a call-to-action, which is the free consultation.

So you could advertise something like, FREE Report reveals . . . "The 7 Biggest Mistakes Small Business Owners Make With Their Website That Cost Them BIG-Time: Which Ones Are YOU Making Right Now?"

Or whatever. You get the idea.

Doing this will bring you highly qualified, interested prospects.

Good luck in your endeavors!

Thanks
1 reply

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Pierre! 13 years ago

Without a doubt one of these 2 selections:

Magic Of Thinking Big - David J Schwartz

or, if you are 'faith based'

Your Best Life Now: 7 Steps to Living at Your Full Potential - Joel Osteen

Great for stimulating creative and optimistic thoughts... and you will need BOTH of those types of thoughts!
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Seantrepreneur

13 years ago

Getting Everything out of all you Got - Jay Abraham

That book alone could change ANY business if you follow the principles.

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ConradDeas 13 years ago

Originally Posted by Seantrepreneur

Getting Everything out of all you Got - Jay Abraham

That book alone could change ANY business if you follow the principles.

I just want to reiterate Jay Abraham's book. In case you missed it the first time, Getting Everything You Can Out of All You've Got.
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- sgtsavvy 13 years ago
  
  dont forget to add on the Emyth revisited by michael gerber, and lynchpin by seth godin.
  
  Thanks
  
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KO 13 years ago

Originally Posted by Seantrepreneur

Getting Everything out of all you Got - Jay Abraham

That book alone could change ANY business if you follow the principles.

This is a must. Amazing book and a life and business changer.

Also, three oldies but goodies:

Think and Grow Rich by Napoleon Hill
How to Win Friends and Influence People by Dale Carnegie
How to Stop Worrying and Start Living by Dale Carnegie

And now, for the book I can't believe hasn't been listed here yet: SCIENTIFIC ADVERTISING by Claude Hopkins (yes I am yelling).

David Ogilvy said that anyone involved with advertising in any capacity should read this book at least 7 times!

Jay Abraham has read it at least 70 times, last I heard and this was at least 5 years ago, so it's probably more.

As well, get your hands on anything Dan Kennedy. His books aren't as great, but if you could find some of his seminars or courses, namely High Fee Coaching and Consulting Boot Camp, Renegade Millionaire System, Joint Venture/Back End Seminar, Influential Writing Seminar, and the Lifetime of Secrets Seminar, they will be of unlimited value to you.
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Rocket Media

13 years ago

Thanks guys I'll be heading to my library shortly.

Thanks for the tips on my direct mail campaign too those are some good ideas. I've got my own twist on it though and I expect a decent response rate. I actually don't even care if I get any clients from the mailing because I know that now that my business website is up and my business cards are on their way I'll be able to network my way into the game. I'm very good at striking up conversation with business owners I just need to prove my competence and professionalism.

Thanks

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sasai

13 years ago

I like all books written by tony robbins...

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Extreme Social Media

13 years ago

I use Freshbooks for all invoicing for offline clients. They all pay me by check.

James

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ConradDeas 13 years ago

In case you missed James response in the thread above, Freshbooks is good for recurring payments and CheckComposer

Originally Posted by Extreme Social Media

I use Freshbooks for all invoicing for offline clients. They all pay me by check.

James
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Vagabond 007

13 years ago

Some are hard to see in the pics below. But I HIGHLY recommend any book by Dan Kennedy.

Small sample of my collection...

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Jerry Reily

13 years ago

Anyways I have a few questions... What books do you guys recommend that pertain to advertising, asking for referrals, consulting, closing, etc. Audiobooks. work too.

Why not check out the WSO section?

Thanks

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Mike Tyler

13 years ago

My two cents to No B.S. Sales Success by Dan Kennedy and Think & Grow Rich by Dale Carnegie. Actually, these two books finally got me out from my lazy-ass bobble of mine got me started with Internet Marketing.

Mike Tyler.

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trinsleynewton

13 years ago

how can i find it on net with PDF form?

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tkhowse

13 years ago

Here are some of my favorites....

-Duct Tape Marketing by John Jantsch
-Convert! Designing Websites to Increase Traffic and Conversion by Ben Hunt
-The Referral Engine by John Jantsch
-Selling Your Services by Bob Bly
-The Copywriter's Handbook by Bob Bly
-Business by the Book - Larry Burkett
-The Irresistible Offer - Mark Joyner

Thanks

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mikage

13 years ago

I think you should try to read One Day. If you like to read a love story.

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Rocket Media 13 years ago

Originally Posted by mikage

I think you should try to read One Day. If you like to read a love story.

Xrumer lolwatgtfo

Sooo many good suggestions thanks guys. And to the guy who said get a wso... I will later. Books have more foundation education and more general marketing advice that we can all use. A little creativity and professionalism and a sound marketing plan anyone can be successful
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Rocket Media

13 years ago

How do you guys manage your recurring payments? Or do you just manually invoice and go after the $? Obviously maintaining a great relationship with your client will lead to not having to chase money.

Thanks
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John Callaghan

13 years ago

Originally Posted by Rocket Media

How do you guys manage your recurring payments? Or do you just manually invoice and go after the $? Obviously maintaining a great relationship with your client will lead to not having to chase money.

I get their credit card number and set up a reoccurring payment in paypal. I NEVER invoice & wait for the check. That puts you into the collections business and totally ruins the dynamics of the relationship.

And don't be fooled into thinking that a great relationship with your client leads to not having to chase money, I've had it happen too many times to count. A great relationship is ok but the only thing that really matters is producing great results for them.

Thanks
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RRG

13 years ago

Originally Posted by John Callaghan

I get their credit card number and set up a reoccurring payment in paypal.

Can you tell me how you do that?

I was under the impression you had to set up a pay button or email link and have them enter the information.

Isn't that one of the selling points of using Paypal, that the buyer doesn't have to expose his CC# to the seller?

Thanks
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John Callaghan

13 years ago

Originally Posted by RRG

Can you tell me how you do that?

I was under the impression you had to set up a pay button or email link and have them enter the information.

Isn't that one of the selling points of using Paypal, that the buyer doesn't have to expose his CC# to the seller?

I use the Virtual Terminal option in Paypal. It costs about $30/month but it allows me to enter all of the cc information.

I use Quickbooks for my business accounting and am in the process of setting up a merchant account with them. Instead of paying paypal $30/month I'll pay Quickbooks $20/month plus their per transaction fees are less.

Thanks
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fasteasysuccess

13 years ago

There's a lot of good books listed there, but if don't mind if throw a shameless plug...

you can grab my book (if still in stock) at amazon Fast and Easy Steps To Marketing Succe$$ and or if really serious about success and want to grab my complete course, which go's way beyond the book...it's at http://www.fastandeasystepstomarketingsuccess.com (it's not cheap or some digital wso product, so check it out when ready to invest seriously)

It received some great reviews from people like James Malinchak, Dave Lakahni and so many more. Plus, you'll find that I not only 100% guarantee your success, I offer it entirely risk-free for a whole year.

Thanks
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Rocket Media

13 years ago

Originally Posted by fasteasysuccess

There's a lot of good books listed there, but if don't mind if throw a shameless plug...

you can grab my book (if still in stock) at amazon Fast and Easy Steps To Marketing Succe$$ and or if really serious about success and want to grab my complete course, which go's way beyond the book...it's at http://www.fastandeasystepstomarketingsuccess.com (it's not cheap or some digital wso product, so check it out when ready to invest seriously)

It received some great reviews from people like James Malinchak, Dave Lakahni and so many more. Plus, you'll find that I not only 100% guarantee your success, I offer it entirely risk-free for a whole year.

Cool I'll take a look!

I see that someone was talking about using quickbooks to manage payments and accounting... seems like that'd be a one-stop for managing money/accounts. Do they do automatic recurring payments?

Thanks
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fasteasysuccess 13 years ago
Grabbed this for you...
- Includes these optional features for credit card processing
  Virtual Terminal Plus lets you process credit and debit cards payments anytime, anywhere there's an Internet connection — Free
  
  Recurring Payments feature securely stores credit card information and automatically processes cards on scheduled dates — Free
  
  gives you powerful invoicing features and allows customers to pay you online with a credit or debit card
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John Callaghan

13 years ago

Originally Posted by Rocket Media

Cool I'll take a look!

I see that someone was talking about using quickbooks to manage payments and accounting... seems like that'd be a one-stop for managing money/accounts. Do they do automatic recurring payments?

Yes Quickbooks can do automatic reoccurring payments as long as you're setup with their merchant account service.

Thanks
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jamesoeck 13 years ago

Boy you ask a good question. The two books I think would help a lot of people is one " Why Bad Things Happen to Good People" and the other one is the Bible. It has a lot of books in it and very good advice on how you should do things right and you will be blessed with more than you had before you started.
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Rocket Media 13 years ago

Originally Posted by John Callaghan

Yes Quickbooks can do automatic reoccurring payments as long as you're setup with their merchant account service.

thanks I'll be switching to quickbooks merchant service asap lol
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Nathan2525

13 years ago

Top 5 would have to be:
1. Rich Dad Poor Dad
2. Emyth Revisited
3. Go-Giver
4. Getting Everything You Can from All You've Got
5. Influence

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Rocket Media

13 years ago

Ive read think and grow rich and it's pretty good but starts getting a little repetitive about halfway through

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murrad

13 years ago

Try this book - The Book Thief by Markus Zusak

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Molad

13 years ago

If you haven't read E-myth Revisited, you should. Raving Fans is also a good one.
I am currenting reading Dan Kennedy's time management book.

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mrmatt

13 years ago

Vagabonds collection and recommendations is pretty much what my book shelf looks like.

Anything and everything from Dan Kennedy, Jay Abraham, Napoleon Hill, Jack Trout, John Caples, Ted Nicholas

Also check out old timers -
Claude Hopkins
Elmer Wheeler
Robert Collier

Thanks

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Rocket Media

13 years ago

At the library right now. I'm getting a couple no bs books, the one page proposal, psycho-cybernetics, and a book about closing sales.

I'm gonna be smarter than a marketing grad student after these books lol

Thanks
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RRG

13 years ago

Originally Posted by Rocket Media

At the library right now. I'm getting a couple no bs books, the one page proposal, psycho-cybernetics, and a book about closing sales.

I'm gonna be smarter than a marketing grad student after these books lol

You'll be smarter than a marketing major after you read ONE chapter of ONE Dan Kennedy book.

Thanks
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iamchrisgreen 13 years ago

Originally Posted by RRG

You'll be smarter than a marketing major after you read ONE chapter of ONE Dan Kennedy book.

Dan Kennedy is amazing. Also .. listen to this podcast:

I Love Marketing
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Brendan Vraibel

13 years ago

Pretty much any book by Dan Kennedy will be well worth your time. I also liked the E-Myth Revisited by Michael Gerber, Influence by Robert Cialdini and The 4 Hour Work Week by Tim Ferris.

Influence, to me, stands out above the rest. It goes deep into the psychology of sales and why people buy.

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iamchrisgreen

13 years ago

Originally Posted by Rocket Media

I might do a few sites for free in the beginning and just collect a maintenance fee.

NOOOOOOO!!!!! Please don't do free work.

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Rocket Media 13 years ago

Originally Posted by iamchrisgreen

NOOOOOOO!!!!! Please don't do free work.

Yes? For friends and contacts that I know are very successful and to get some referrals.

You know what I mean when I say free.
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BiggerinTX 13 years ago

Originally Posted by iamchrisgreen

NOOOOOOO!!!!! Please don't do free work.

If he learns about the norm of reciprocity, he won't have to

Sam
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guavasofts

13 years ago

I prefer these best books for you all..
1. Richest Man in Babylon
2. Cashvertising
3. Reality in Advertising

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davidlewis

13 years ago

There are so many books that will contribute to your library, education and reading pleasure. A few of my favorites are: Tom Hopkins - grate for sales, referrals, perseverance etc.., Brian Tracy is very good to, and for sure Zig Ziglar. Hope this helps...

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AnthonyCurtis

13 years ago

I have read many of the books listed here and they are all very good, but as someone already said above, WSOs will get you rockin and rollin a WHOLE LOT FASTER with actionable information specific to offline consulting.

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maricelu

13 years ago

Hello guys,
Would you mind recommend me too some books about controlling the psyhology of buyers when they see ads. I mean something about colors, forms, text placement on ads. I am at the University and I have to prepare a presentation regarding this topic. Would be nice to see some suggestions.

Thanks, Marcel