Are QR Codes a solution looking for a problem?

26 replies
Ok. Before everyone jumps all over me, I'll first start out by saying I like QR Codes and think they're pretty cool. I also understand what you can do with them (link to websites, videos, FB fan pages, etc.).

But after you get past the "Wow, that's really neat" factor, what problem does a QR Code solve or what true benefit does a QR code provide for a small business owner like a plumber, dentist, hair dresser, pizza shop, etc. that will make them say "Wow, I gotta start using those!!!"

The reason I ask is because, even though I understand how they work, I'm still looking for that "Hey, I can use a QR Code for that." from my customers.

For instance.

I'm standing in Best Buy looking at a home theater system the other day and next to the price they have a QR code. So out of curiosity I scan it and it takes me to the Best Buy website page for that product...which tells me the description and the price. So how useful is that? I'm standing in front of the thing and I can read the description and see the price right there.

Then today I'm in one of those Halloween stores and there's an animated figure which has a QR code in front of it. Again, I scan it in just out of curiosity and it takes me to a cute Youtube video that shows the product. Ummmm. I can see the product right in front of me. Why would I want to watch a video of it? And this particular video was more of a skit that they created using the animated figure as a role character. I never finished watching it because it was so dumb.

Finally (for this post but not in my life) I'm in a restaurant and they have a QR Code on a table tent that, when scanned, gives me an opportunity to join their text message club. Why not just tell me to text "whatever" to the number to join. Why make me scan a QR code?

And it goes on and on. I scan these things in (just out of curiosity) and I'm always disappointed in the result or scratch my head thinking "what the?".

Now the only benefit I could think of (and even this isn't that great) is that I could go back and revisit the website, video, or whatever happened after scanning the QR code, at a later date. But that's not very easy. I have an Android and I use the QR Droid app and I have to go to the history of scanned QR codes and try to figure out which one coincided with the website or video I wanted to see again. Maybe it's easier on the iPhone, but more trouble than it's worth on my Android.

At least with a UPC symbol on products, they have a real purpose. They can get scanned in at a register instead of keying in a price. This speeds up checkout lines and allows self serve checkout, and indeed solves a problem.

So this goes back to my original question (which I hope someone can answer cause I really want to sell these things). What problems do QR Codes solve or what true benefits do QR codes provide that will excite a small business owner into saying "Wow, I gotta start using those!!!".

Mike
#codes #problem #solution
  • Profile picture of the author Brendan Vraibel
    I've actually been waiting for a thread like this as I've been having the same thoughts. I haven't given much thought to trying to incorporate them into sales to my customers because frankly I don't really see a crazy benefit for them. Many people don't even have a clue of what they are.

    The most creative use that I've seen for them is in the real estate niche. Agents can put them on a "for sale" sign or in any ad and when scanned they will give a video tour of the house.

    I have one on the back of my business card with "scan the above code with your smart phone to request a free consultation". It's just an easier way to bring potential customers to my mobile site with a call to action.

    So I guess they have certain benefits but I definitely agree that some people are forcing the issue a bit.
    {{ DiscussionBoard.errors[4734150].message }}
  • Profile picture of the author Rus Sells
    The point of QR codes is getting your product or company information INTO peoples smart devices. Now if they don't buy, they still have your information in their phone for future reference.

    You can use a QR code to like something for Facebook so its an element of sharing. Now the users friends know about your product.

    QR codes also tie print media and digital media together and some think that QR codes will save the advertising print media. That's a huge benefit and problem solver.
    {{ DiscussionBoard.errors[4734228].message }}
  • Profile picture of the author Rus Sells
    ^ Yeah I've posted that before in threads asking "why" QR codes. Thanks for reminding me.
    {{ DiscussionBoard.errors[4734854].message }}
    • Profile picture of the author BradleyC
      It seems to me that if I was setting up QR codes for a business I'd want to direct it to a "direct-response" site, whether text based or video based, but definately "direct-response". I want it to motivate that person to buy from me, or to buy that product.

      Using the examples from MrCouchPotato (love your name, BTW): Summary idea given ...
      • plumber - 24/7 service, why you should call us, USP, call now (mobile compat. site, obviously)
      • dentist - Same idea ... why they should choose them, their USP, call now, give incentive
      • hair dresser - Free shampoo with your haircut when you _____.
      • pizza shop - 2nd pizza half off when you ____
      They should be to create more sales and business, or to build their list where they can send that person more information about the item.

      In BestBuy, the QR code should've taken you to a site with reviews or additional information on WHY that item, not to the BestBuy site for that item. Exactly, you can read that info there. It should've helped the consumer make a buying decision on that item.

      A quick overview and my take on QR codes.

      Bradley
      Signature
      ~ 25 Exciting Years of Marketing To Local Businesses ~
      << Learn NEVER BEFORE REVEALED strategies: MarketingToLocalBusinesses.com>>
      << Biggest Lead Generation Mistakes That Are COSTING YOU DEARLY!>>
      Agency Management Systems
      {{ DiscussionBoard.errors[4734953].message }}
      • Profile picture of the author professor x
        Originally Posted by BradleyC View Post

        It seems to me that if I was setting up QR codes for a business I'd want to direct it to a "direct-response" site, whether text based or video based, but definately "direct-response". I want it to motivate that person to buy from me, or to buy that product.

        Using the examples from MrCouchPotato (love your name, BTW): Summary idea given ...
        • plumber - 24/7 service, why you should call us, USP, call now (mobile compat. site, obviously)
        • dentist - Same idea ... why they should choose them, their USP, call now, give incentive
        • hair dresser - Free shampoo with your haircut when you _____.
        • pizza shop - 2nd pizza half off when you ____
        They should be to create more sales and business, or to build their list where they can send that person more information about the item.

        In BestBuy, the QR code should've taken you to a site with reviews or additional information on WHY that item, not to the BestBuy site for that item. Exactly, you can read that info there. It should've helped the consumer make a buying decision on that item.

        A quick overview and my take on QR codes.

        Bradley
        I completely agree with this AND w the innovative way home plus helps the customer save time (adding value).

        I see qr codes in the same way barcodes on products are used... for detailed info about the product, value add, and for purchasing (getting them to favorable action).

        qr codes are ideal for things that don't typically have a barcode, but would b useful to have for more info. anyway, I'm not spouting anything new that hasn't alrdy been said on this thread.
        {{ DiscussionBoard.errors[4735693].message }}
  • Profile picture of the author dudeontheweb
    A few questions I have for mr couch tater.

    You stated you were disappointed by the results,what were you expecting to get?

    What would you have liked to see?

    What kind of content would you have liked to have gotten?

    And what made you scan the codes you did? They are all over the place if you look hard enough, what was it about the Halloween figure, Besy Buy and the restaurant that made you want to scan those codes?

    I'm asking not to get down on you for your skepticism , but as someone who would like to deliver useful content or service/offer to the consumer. Just want to get feed back from someone who had actually scanned codes "in the wild" as they say.

    Thanks.
    Signature

    Need a QR Code? Check out my QR Code Generator. It's FREE!

    {{ DiscussionBoard.errors[4735061].message }}
    • Profile picture of the author mrcouchpotato
      Originally Posted by B and B View Post

      The most creative use that I've seen for them is in the real estate niche. Agents can put them on a "for sale" sign or in any ad and when scanned they will give a video tour of the house.

      I have one on the back of my business card with "scan the above code with your smart phone to request a free consultation". It's just an easier way to bring potential customers to my mobile site with a call to action.
      I'm actually a part time real estate agent myself and my broker is getting into putting QR codes on listings now. Since it's fairly new in our area, the jury is still out on whether people will use them or not. However, I'll give you a Kudos for that one.

      As for the back of the business card for a free consultation, are you getting many people actually doing it?

      Originally Posted by Rus Sells View Post

      The point of QR codes is getting your product or company information INTO peoples smart devices. Now if they don't buy, they still have your information in their phone for future reference.
      I would agree, but I have yet to see an elegant way of getting that info back to use for future reference....aside from trying to find the original QR Code that you scanned in your app or images folder and processing it again.

      Originally Posted by Rus Sells View Post

      You can use a QR code to like something for Facebook so its an element of sharing. Now the users friends know about your product.
      This is actually a pretty good one and one that I may suggest to a drive-thru coffee shop that I've been talking with who's trying to find new customers.

      Originally Posted by Scott Henderson View Post

      From a recent thread http://www.warriorforum.com/main-int...ml#post4694977 Warrior Peter Sundstrom shared this video with us. I live in South Korea and this is only the tip of the iceberg over here.


      Tesco QR Code Subway Store - YouTube
      That video is really cool and it's a great example of a problem being solved with QR codes. Thanks for showing it to me

      Originally Posted by BradleyC View Post

      It seems to me that if I was setting up QR codes for a business I'd want to direct it to a "direct-response" site, whether text based or video based, but definately "direct-response". I want it to motivate that person to buy from me, or to buy that product.


      Using the examples from MrCouchPotato (love your name, BTW): Summary idea given ...
      • plumber - 24/7 service, why you should call us, USP, call now (mobile compat. site, obviously)
      • dentist - Same idea ... why they should choose them, their USP, call now, give incentive
      • hair dresser - Free shampoo with your haircut when you _____.
      • pizza shop - 2nd pizza half off when you ____
      They should be to create more sales and business, or to build their list where they can send that person more information about the item.
      Ok. I get it. But where would these businesses put these codes and how would they keep regular customers from constantly redeeming ther special deals (in the case for the hair dresser and pizza shop)?

      Originally Posted by dudeontheweb View Post

      A few questions I have for mr couch tater.

      You stated you were disappointed by the results,what were you expecting to get?

      What would you have liked to see?

      What kind of content would you have liked to have gotten?

      And what made you scan the codes you did? They are all over the place if you look hard enough, what was it about the Halloween figure, Besy Buy and the restaurant that made you want to scan those codes?

      I'm asking not to get down on you for your skepticism , but as someone who would like to deliver useful content or service/offer to the consumer. Just want to get feed back from someone who had actually scanned codes "in the wild" as they say.

      Thanks.
      To be honest, I don't know what I expected to see...and maybe that's the problem.....or lack of a problem. In all three cases I mentioned (and others that I didn't) me scanning the code gave me no real benefit for doing it. And I guess this is why I brought up this question to begin with (sorry I didn't know it was already discussed).

      As for "what made me scan the codes that I did". It was 100% out of curiosity. To see where they'd take me. I guess it was more for research because I'm trying to find a real reason for them myself, so I can go back to my customers and give them ideas that will work for them.

      So far I got a couple ideas from this thread, which I appreciate. But I think since they're so new right now (at least in my area in the northeast), that business owners are posting them everywhere just to be a part of the latest trend....not because they serve a purpose such...as helping the customer or increasing business.

      Mike
      Signature
      Let Me Show You How You Can Turn Your
      Existing PLR CONTENT Into CASH MONEY
      In Dozens Of Different Ways!
      CLICK HERE TO FIND OUT
      {{ DiscussionBoard.errors[4735300].message }}
      • Profile picture of the author Scott Henderson
        Something else to point out is that QR codes are not just for directing the users device to a webpage. Here are just some of the other uses that you can have a QR code generated to do.

        • Dial a phone number
        • Send an email
        • Automatically bookmark a website
        • Send an SMS
        • Create a vCard
        • Create a vCalander event
        • Create a GPS waypoint
        • Open Google Earth or Google Maps and show location.

        Just with these there is a ton of other uses one could come up with.
        {{ DiscussionBoard.errors[4735448].message }}
        • Profile picture of the author mak25
          Originally Posted by Scott Henderson View Post

          Here are just some of the other uses that you can have a QR code generated to do.
          • Dial a phone number
          • Automatically bookmark a website

          Just with these there is a ton of other uses one could come up with.
          Great post. But if I may ask, how does it do those two things?

          That's the first I've heard of that.

          Thanks,
          Mike

          PS - Also Jasonx2, how did you do that with your QR Code? Very nice indeed!
          {{ DiscussionBoard.errors[4738736].message }}
  • Profile picture of the author Mac the Knife
    My number one TOP OF THE LIST usage of QR codes:

    To make print advertising interactive.

    Others above have given examples as to what incentives can be used, but the real value proposition for many businesses is to give them a greater ROI on the print stuff they are ALREADY doing. For instance, let's say a business has a 12 month contract with a monthly coupon mailer company? Well, slap on the QR code and change the copy to say "Scan here for THIS MONTH'S DEAL and then come into the store and show us the coupon on your phone!" something along those lines. Businesses are already spending money on stuff that has had a declining ROI for some time. Make them show you there stats for the last 24 months of paper advertising, then tell them that with a QR code, they can turn that faucet 'O money on again.

    They are part of an overall marketing strategy of course and the usage will certainly grow and change over time, but I just wanted to point out the print ad aspect as it doesn't look like anyone specifically mentioned that as of yet.

    Mac the Knife
    {{ DiscussionBoard.errors[4735478].message }}
    • Profile picture of the author bellsman
      I agree with the Couchpotato. I live in a smaller center...not a city. The local florist tried an online coupon campaign...the company rhymes with poop-on.

      Anyway, instead of getting "new" customers, they got regular customers cashing in on the good deal.

      Now, that is people through the door, and maybe they drop more cash. I think restaurants and clubs have more to gain. A free drink gets you in the door and then more money might be spent on food and drink.

      Also, a food and beverage place can use a QR to capture subscribers to a SMS system and then continue to send exclusive deals to that subscriber base.

      The question remains however, what is the advantage of the QR code. Right now I see it as a fad that will pass.

      Despite my small town, we have one of the largest Cheverolet dealerships in Western Canada. I racked my brain trying to think how a QR code helps them. I researched the net. There are a couple of big companies that maintain huge databases about each make of vehicle and the QR code takes you there. That can be good for customer and salesman. After that, as a marketer what could I offer them?

      Does a QR code on every car that captures opt ins for a SMS messaging system make sense? Then the dealership sends a text message a week just saying "Hey"...or "have we got a deal for you?"

      I think a QR code that takes a user to a funny memorable online experience (video) might do as much for the client as anything.

      Just some thoughts I have been working through.
      {{ DiscussionBoard.errors[4735555].message }}
  • Profile picture of the author jasonx2
    Originally Posted by mrcouchpotato View Post

    Ok. Before everyone jumps all over me, I'll first start out by saying I like QR Codes and think they're pretty cool. I also understand what you can do with them (link to websites, videos, FB fan pages, etc.).

    But after you get past the "Wow, that's really neat" factor, what problem does a QR Code solve or what true benefit does a QR code provide for a small business owner like a plumber, dentist, hair dresser, pizza shop, etc. that will make them say "Wow, I gotta start using those!!!"

    The reason I ask is because, even though I understand how they work, I'm still looking for that "Hey, I can use a QR Code for that." from my customers.

    For instance.

    I'm standing in Best Buy looking at a home theater system the other day and next to the price they have a QR code. So out of curiosity I scan it and it takes me to the Best Buy website page for that product...which tells me the description and the price. So how useful is that? I'm standing in front of the thing and I can read the description and see the price right there.

    Then today I'm in one of those Halloween stores and there's an animated figure which has a QR code in front of it. Again, I scan it in just out of curiosity and it takes me to a cute Youtube video that shows the product. Ummmm. I can see the product right in front of me. Why would I want to watch a video of it? And this particular video was more of a skit that they created using the animated figure as a role character. I never finished watching it because it was so dumb.

    Finally (for this post but not in my life) I'm in a restaurant and they have a QR Code on a table tent that, when scanned, gives me an opportunity to join their text message club. Why not just tell me to text "whatever" to the number to join. Why make me scan a QR code?

    And it goes on and on. I scan these things in (just out of curiosity) and I'm always disappointed in the result or scratch my head thinking "what the?".

    Now the only benefit I could think of (and even this isn't that great) is that I could go back and revisit the website, video, or whatever happened after scanning the QR code, at a later date. But that's not very easy. I have an Android and I use the QR Droid app and I have to go to the history of scanned QR codes and try to figure out which one coincided with the website or video I wanted to see again. Maybe it's easier on the iPhone, but more trouble than it's worth on my Android.

    At least with a UPC symbol on products, they have a real purpose. They can get scanned in at a register instead of keying in a price. This speeds up checkout lines and allows self serve checkout, and indeed solves a problem.

    So this goes back to my original question (which I hope someone can answer cause I really want to sell these things). What problems do QR Codes solve or what true benefits do QR codes provide that will excite a small business owner into saying "Wow, I gotta start using those!!!".

    Mike
    Here is one I use for easy access into a potential clients phone. "here is my contact info for you to put in your phone. Oh, I see you have a smart phone, do you have a qr scanner? (if not help them get an app) Scan the code and enter my details faster. ""Scans image" See how fast that was? When you feel you are ready to get your into your prospects phone, give me a call. Better yet (persons name) why don't I call you at (specified time) so you can see how amazing these cards can be for you?

    When I call him/her, my business name shows as the caller.
    Its late, I can show more later another day but, wow I have closed about 100 sales professionals on this in the last 3 months by simply showing them my card and giving the simple speech above. Warm/friendly/easy, just how we like em!
    {{ DiscussionBoard.errors[4735556].message }}
  • Profile picture of the author Rocket Media
    Have the QR code link to a facebook page that they can like or something and receive a coupon/discount or have the code direct them to an opt in page where something is given away for free
    Signature
    Local Client ARMAGEDDON Free Facebook Group: KILLER new local client consulting education group. Watch my live stream: Listen to me COLD CALL to sell/rent my Exterminator website. Join the Facebook group for the link and to watch past Live Prospecting replays. I share my spreadsheets, Powerpoints, contracts, and other files so you can learn how to CLOSE DEALS!
    {{ DiscussionBoard.errors[4735926].message }}
  • Profile picture of the author mjbmedia
    can i suggest people search on this forum and the mobile one for the numerous threads relating to QR codes as theres some great content there and people arent going to repeat themselves every week and you really dont want to miss out

    Mr Couch, give me the contact details of the bozos that have those QR codes you mentioned, if all theyre using them for is to link to the exact same info youve got infront of you already then theyre missing some massive opportunities . A webpage can hold loads more relevant information than a shop display can, it can lead to upsell, cross-sell, multi purchase offers and thats the bare basics.

    We shouldnt judge the usefulness of QR codes on a few poorly planned out examples
    Signature

    Mike

    {{ DiscussionBoard.errors[4736097].message }}
  • Profile picture of the author dancorkill
    I agree with your thoughts and think they don't really solve a problem. As just putting a url like company/offerx is enough and people are already used to go to websites. All devices that can scan QR codes can access the internet. And many more can access the internet than scan QR codes.

    That been said I did see some official looking stats the other day their usage is booming among consumers. Personally I would never be bothered scanning one, if a company wants to make it so hard for me to get their offer stuff them! (but hey I'm not the average consumer).

    Will def have to keep an eye out for good use examples and results case studies.
    {{ DiscussionBoard.errors[4736153].message }}
  • Profile picture of the author NovaPagina
    Oh i've been waiting on a thread like this.....

    First of all let me start by saying i have recently been thinking about adopting QR codes for my company. Why? Pretty simple and stupid explanation... No one else uses it around here so it will seem like innovation even if not.

    As to the use to QR codes most of the reasons for using it have already been said on other posts so won't repeat them but theres something that i didn't see mentioned anywhere on this thread ( might have missed it ) and that is "it saves space".
    When i first saw the qr codes i thought "WOW 7k characters on that tiny square piece of #%& this might have a future! " only after did i start to think of the enormous possibilities that it held.

    So in my opinion the business card example is a success in the way that it allows users to get complete info on your company, the "more info on this product" also seems to work fairly well and to finish the recurring site visitor reason might make it worthwhile... but... i've seen a dozen stupid / misapplied uses of QR codes online so i guess it all comes to the question: "Can i give the user the information right away or do i need to send them somewhere to get if?"

    If you can give user the info straight away then just ignore QR codes as people won't generally make the extra effort just because its cool. Thank you all
    Signature
    Nova Pagina - Portuguese IT firm || Web Development
    {{ DiscussionBoard.errors[4736286].message }}
  • Profile picture of the author jedhanlin208
    One way I could see them being used is in window displays at shops. If the store is closed and you are walking buy and see something you really like you could scan the code, maybe it takes you to the shops online store...We have a hotel here who's convention center has displays of local artists and merchants about every 15 feet. The hotel brings in alot of tourism. If someone attends a convention and see's something they just cant live without they could scan the code to find out more about the artist, or see more of their works and then possibly buy later. Realtors are using them alot as well.
    Signature
    SEOPROTOOLS
    My Real Case Studies..My Real Results.
    Community, Reviews, Tutorials, Case Studies
    {{ DiscussionBoard.errors[4736739].message }}
  • Profile picture of the author goneebo
    I just posted an article about offline marketing.... as you can see i actually wore a huge QRC code in Times Square NYC and got over 40 sign-ups and 25 affiliates for my company!

    http://www.spamrevolt.org/images/CIMG0872.JPG
    {{ DiscussionBoard.errors[4738957].message }}
  • What can they do?

    They can generate curiosity...and get them to their product.

    When used well, it's great. The QR to text club was redundant, so that might not have been good - but the QR code could have told them more about the offer, and preloaded the number.

    Many areas are still woefully unaware they exist. They may have even seen them but had no idea what it does. We are still in the early adopter stage in the US, even for people with smart phones -

    I was on a mobile webinar the other day, and someone asked what a QR code was...and this was a webinar about building mobile websites!

    I was at my local cable provider office the other day, and mentioned I saw they were using QR codes on their flyers now....(their was a stack of them in front of me).
    The counter girl had no idea what I was talking about! I explained, and she said, "I wondered what that thing was"...(chalk that up to cable customer svc.)

    Use them to peak interest...explain it's like speed dial for your speed dial...soon they may be used extensively like any other convenience, AR might be around the corner, but for now - play with the novelty of QR.

    Good point about the stored QR codes - how to file...?
    {{ DiscussionBoard.errors[4743819].message }}
  • Profile picture of the author Jay Moreno
    Do you have any high end free newspaper or magazines? we have several that run full color adverts ranging from $400 to a few $1k's

    Any company that is not using a QR code in the advert are wasting valuable advertising space by not having a QR code... as already mentioned in this thread i find this type of media to be one of the best selling points for QR codes... bridging traditional print media with digital... you can only fit so much information on a quarter page advert but adding a QR code to the sales copy smashes those limitations if deployed correctly.

    The upside of this is that the company can benefit from QR codes but you can also up sell a mobile site to them too... and even become their go to mobile marketing consultant...

    We use our own QR Code tracking service which also logs peoples geo-graphical location and a whole bunch of stats which again is a must resource for anyone thinking about marketing qr codes. Statistics for any type of marketing campaign are essential to measure your ROI.

    Hope that helps - also remember QR codes are still in their infancy and they are only going to get more popular, people are still learning about them its your job to help with educating...

    Mobile marketing is something else that we run under our business group and as part of our selling system is the educational breakfast morning where we hold a small meeting for business owners, we offer coffee, donuts, bagels and introduce business owners to our mobile marketing strategies... it maybe something you may want to consider...

    Hope that helps

    Jay
    Signature
    Sorry, I am too busy helping people to think of a cool signature!
    {{ DiscussionBoard.errors[4744582].message }}
    • Profile picture of the author mrcouchpotato
      Ok. You guys have given me some great ideas that I can take back to my customers. This is exactly what I was looking for and I really appreciate it.

      In fact, I have an idea that I'm going to try for my own promotion using QR codes

      Mike
      Signature
      Let Me Show You How You Can Turn Your
      Existing PLR CONTENT Into CASH MONEY
      In Dozens Of Different Ways!
      CLICK HERE TO FIND OUT
      {{ DiscussionBoard.errors[4744848].message }}
  • Profile picture of the author Steve1776
    Just one example, restaurants. Use QR codes to:
    Link to Google maps for directions in your print ads.
    On the menu to show ingredients in case of allergies.
    On the menu to show calories, fat grams, sodium, etc.
    To sign up for SMS messaging (have the conformation text contain a coupon).
    To link to a mobile website with a prominent "bookmark us" so they can go back to it without searching.
    Use as a coupon in print media.
    Signature

    You can get anything you want if you help enough other people get what they want.
    Losers fail and quit. Winners fail until they succeed.
    Indecision is worse than the wrong decision. You can fix a wrong decision, you can't fix indecision.

    {{ DiscussionBoard.errors[4752554].message }}

Trending Topics