Contacting companies with poor PPC ads..
So, I couldn't help but notice the amount of PPC ads I click on in Google for local search terms that send me straight to their site - no lead capture forms, nothing!!
I imagine these companies are the warmest a cold lead can get in terms of giving them a ring on the phone..
Just curious if any of you guys are targeting these businesses and the best ways you've found getting them interested - maybe a short cold calling script you use!!
Thought I'd throw it out here to save myself the whole trial and error process - and hopefully help others at the same time!!
BTW, if you're running PPC ads for local clients at all - I have a friend who is running a facebook PPC campaign for a masseuse (sp?) who is now turning away business as a result from a single ad he is running for her with very little ad spend ($300 a month).. he prefers it over adwords because apparently you can laser target local keywords much more effectively - haven't done fb ppc so I can't comment at this point.
But if anybody here has experience with both FB PPC and Adwords, it'd be great to hear your results.
Thanks guys!!
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