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What are the 6 sides to a business card?

by D37
4 replies
I was watching this video where a guy was saying that everyone should know the 6 sides to a business card, but he didn't say what those 6 sides are. I'm wondering what the 6 sides to a business card are (in relation to marketing).
#business #card #sides
  • Profile picture of the author Pierre!
    Well, I hunted this down via Google... and he alluded to what the potential six sides could be...

    You take notes?

    I listened to W. Brett Wilson talk about engaging all the senses with a business card... That would be Smell, Touch, Vision, Hearing, and Taste, but he wasn't sure about taste...

    Is this the one you saw?

    Patrick
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  • Profile picture of the author danielkanuck
    I don't know about the 6 sides of a business card, but i know that you should definitely design it to include a free offer of some sort, all while including your contact information also. Plus on the back of the card, list about 3 testimonials from existing customers who have used your product or service.
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  • Profile picture of the author Aaron Doud
    I'm not sure how seriously I would take a guy who has such a crappy flash based website. Also I tried watching the original video and it won't play for me.

    EDIT: Got the video to play. I think the 6 sides thing is meant to make people pause and think. What his point was that you have to make your card memorable. And that means engaging their senses and not just being a bland blue or black on white card with your logo.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Jason Kanigan
    Let's not forget Joel Bauer and his over-the-top advice about business cards (youtube)!

    "'What do you do...GUARANTEED'?" is still a great question.
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