The Real Deal Offline Series: How Much Time Do You Spend A Day On Your Offline Business?
The other day, I was listening to a audio recording of one of the female contestants on the show "The Biggest Loser" and she was talking about the amount of time that they spent exercising each day to lose 15-30+ lbs each weigh-in.
When she said they normally worked out six to eight hours per day, my jaw almost hit the floor.
Are you kidding me?
They work out six to eight hours a day! So, that's why I can't lose these last 30 lbs. I'm only working out a hour a day. Oh crap, that might not be enough to get me where I want to go.
As soon as she said six to eight hours a day, I immediately begin to think of how much time I was (or wasn't) spending working on my offline business each day.
All of a sudden my level of comittment seemed...underwhelming. Sigh.
I then reflected back on the last dozen or so wso's that I'd purchased. It seems that most of them were professing to be able to bring me hoardes of clients with little to no work on my part.
Now, before you chew me out, I've been around long enough to know that offline marketing takes work, but have we as offliners truly been working our butts off to make our business a success?
With that being said; is the four hour workweek truly achievable for the majority of us offliners? Well, I honestly don't think it's possible at first, but over time as you get better systems and better outsourcers, it may be possible.
See, the truth is alot of offliners think they can gain access to their dream life by working a couple of hours a week. That's simply not enough.
In my case, I've found that I need to spend at least four to six hours per day to get my marketing stuff done, manage my outsourcers and keep tabs on my needy clients.
Hope this helps,
Chris
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