Need a Crash Course for offline newbie salesperson!

Of course I could teach her but learning what I know took time. Did you learn it in a day? Of course not.

If it was learned in a day there wouldn't be WSO's teaching people day in and out. This forum wouldn't be here.

I want a general outlined crash course of across the board general knowledge (not detailed) of offline services.

It's going to very difficult for her to sell anything without a truly intimate knowledge of marketing. When I speak, people listen, because I do so with the utmost confidence.

Unfortunately there's no shortcut to learning. Business owners are savvy, that's why they're business owners. Meaning that most aren't easily fooled.

If she can't answer a question that they have...there goes the sale...in most cases.

Just my .02 cents.

This is just a suggestion but it is what I plan on doing for a salesperson I have coming on in a couple of weeks.

I will have him do some searches for local businesses. Have him look at some websites and at the Google Places listings.

That will be in the morning. Then, I will have him run software to harvest leads for selling Google Places listings.

In the afternoon I will have him call the businesses that have not claimed their listings, offer to send an email with a my personal video on what we offer and how it will benefit them. Then have him follow up and ask for the order.

Having a salesperson speak with a few hundred people and get the answers to their questions and objections will give more training in the shortest period of time than anything I have ever tried.

After he is comfortable with selling Google Places listings I will start him on mobile websites, following pretty much the same plan.

Keep us posted on your methods and results.

DTaylor

I used to work as a personal banker here in texas. And I was our top seller for the 4 years I worked for this bank. I also happened to be the only person with no degree.

My success came because I wasnt some "financial guru".. But I studied persuassion, influence and a few nlp tactics since I was about 15 (I was always interested in that stuff).

Here's what I found to work best for me...although I wasn't a financial guru..I studied and memorized the features of the products I was selling. Then I studied and memorized why these features were important and how they could "benefit" my clients.

By doing this it became impossible to give me an objection that I couldn't overcome.

EX. I dont have the money right now

--Well that's exactly why you need this product mrs. jones. Our accounts offer 8% back every single month, thus ensuring you'll never be in another situation where you "don't have the money" to make critical buying decisions for your future.

The 8% was a feature not really a benefit.

So by learning and memorizing the features I was able to create benefits.

Also, as soon as I would meet with a client I would get them to talk by asking them small questions not really related to anything but for me they serve the purpose of getting the prospect to reveal his "problems or concerns" so that I could present a product that does the best job at fixing his problems.

so I would ask questions such as:
how's the family
how's work
tell me something interesting that has happened to you
its been a while mrs. jones, whats new
do you have any problems with your current accounts(sometimes its best to come out and just asked)

now once I have the prospect talking...everything I SAY is a pre sell for the next step in my sales process.

--So first I presell or over hype the fact that they have a problem.
-then I pre sell my idea on a product that i am 100% confident will fix their problems.
--then i presell the features...but I do it in a way that my clients can "see" the benefits.
-then I hit them with scarcity....This is why you need to by today, this high APR is only going to last for 48more hours etc,etc.
--Then I use a few closing techniques....If you haven't already I highly suggest you do some research on closing techniques, there is literally hundreds of them..but they work, trust me!
-Then I close the sale

Each step hypes up the next step. its the same with Internet Marketing.

if you run ppc ads with adwords heres how things are really working.

your adwords ad pre sells your landing page.
your landing page pre sells your opt-in
your optin pre sells the features/benefits of a product which leads to a sales page
the sales page "should" go into greater detail of the benefits i.e preselling the product.
then using closing techniques and a call to action the process should end in a sale.

(of course this isn't the only way a sales funnel can work, But in its most simple form this way a good example).

"There are no magic wands, no hidden tricks and no secret handshakes that can bring you immediate success, but with Time, Energy and Determination you can get there!"