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How to do business with people who advertise in the newspaper?

by imnumberone28
11 replies
How do i convert those people who do business in the news paper. Could i offer classified posting service to them every month because they normally get scared at the though of creating a website lol.
#advertise #business #newspaper #people
  • Profile picture of the author Maddaloni
    Offer an online classified ad posting service, 1 ad a day xx.xx a month, more ads more $$$
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  • Profile picture of the author Warrior Ben
    The best way I've found to get business to sign on who are running print ads (whether it's in the newspaper, coupon clipper, yellow pages, etc...) is to offer them a mobile website QR Code package. Explain to them that you can turn their "static print ad into an interactive piece of media" by placing a QR Code in their print ad. Link the QR Code to a mobile website you create for them and people who see the newspaper ad can get more information about the business than can normally fit in a print ad.

    I hope this helps set you in the right direction!

    -Ben
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    The Best of Warrior Ben: My Most Popular Warrior Forum Posts
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Warrior Ben View Post

      The best way I've found to get business to sign on who are running print ads (whether it's in the newspaper, coupon clipper, yellow pages, etc...) is to offer them a mobile website QR Code package. Explain to them that you can turn their "static print ad into an interactive piece of media" by placing a QR Code in their print ad. Link the QR Code to a mobile website you create for them and people who see the newspaper ad can get more information about the business than can normally fit in a print ad.

      I hope this helps set you in the right direction!

      -Ben
      Ben,

      Just wondering why you'd use a QR code to link to a mobile website instead of a "regular" site where you could give more information and readily serve up video?

      Most who receive these coupon paks do so at home so why link to a mobile site which is limited in the information it provides?
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    • Profile picture of the author iInvent
      Originally Posted by Warrior Ben View Post

      The best way I've found to get business to sign on who are running print ads (whether it's in the newspaper, coupon clipper, yellow pages, etc...) is to offer them a mobile website QR Code package. Explain to them that you can turn their "static print ad into an interactive piece of media" by placing a QR Code in their print ad. Link the QR Code to a mobile website you create for them and people who see the newspaper ad can get more information about the business than can normally fit in a print ad.

      I hope this helps set you in the right direction!

      -Ben
      Creative! Love it!
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      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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  • Profile picture of the author PhilaPM
    Great idea Ben!
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    Metal Detectors
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  • Profile picture of the author Aaron Doud
    Great post Ben.

    Also I would suggest talking to them about SMS service(if you offer it) and how they can leverage the newspaper ad to get more people on their list.

    What means more business to them? Offer a 10% off coupon in the paper or having people sign up to their SS list for that 10% off coupon and sending other coupons and deal on a weekly(or so) basis?

    They run that newspaper ad every few months and they bring in leads that turn into repeat customers.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author midasman09
      Banned
      Great way to go, Ben!

      Here's what I've done, recently;

      1) Created a Mobile website for a Plumber (Generic...with 555-1234 as phone # and Generic Name & address)
      2) Created a QR Code to bring "Prospective Plumbers" TO the site I created.
      3) Phoned some plumbers telling them I had created a Mobile Website for them and told them I'd send them an email on how to access it

      Phone 3 plumbers (on their Cell)....got a call back within an hour!

      Ka-Ching!

      Don Alm.....Ka-Chinging all the way to the bank
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      • Profile picture of the author MrSDPromo
        Originally Posted by midasman09 View Post

        Great way to go, Ben!

        Here's what I've done, recently;

        1) Created a Mobile website for a Plumber (Generic...with 555-1234 as phone # and Generic Name & address)
        2) Created a QR Code to bring "Prospective Plumbers" TO the site I created.
        3) Phoned some plumbers telling them I had created a Mobile Website for them and told them I'd send them an email on how to access it

        Phone 3 plumbers (on their Cell)....got a call back within an hour!

        Ka-Ching!

        Don Alm.....Ka-Chinging all the way to the bank

        This is great information!
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        Jake Widmer
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  • Profile picture of the author creationz
    Some nice ideas... and great info..
    thanks...
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  • Profile picture of the author IdrisSG
    There's one reason why they're advertising in the papers...

    They want more sales.

    If you can show them how to get more sales, give them actual proof and show them that they don't need to spend so much on advertising every insertion they make... you'll have your foot in the door.

    And if these businesses do not have a website. Show them some stats from Google keyword tool and illustrate on how much business their losing by not having a web presence.



    Originally Posted by imnumberone28 View Post

    How do i convert those people who do business in the news paper. Could i offer classified posting service to them every month because they normally get scared at the though of creating a website lol.
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  • Profile picture of the author CoachMikeH
    I would not put something in the newspapers because the businesses themselves are advertising and they aren't looking for their services there. You need to find them in the newspaper, get their contact info and research them online. Then approach them with a package deal that is catered just for them. I would email them, use LinkedIn, send info on their website contact form, etc. Send them a package that they can review, understand, and make it a no brainer for them.
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