How I FAILED to close the client on initial offer but came out better
So I had a meeting with a client on Saturday which I contacted via this method:
http://www.warriorforum.com/offline-...step-step.html
Out of 60-70 emails I sent out she replied and invited me into talk.
This would have been my 3rd meeting with a potential client.
The 1st one said "I'll think about" after spending over 7-6 hours at his business as well as mapping out his plan.
2nd client couldn't afford it as his business was a startup and didn't have that kinda of cash flow.
I think in each of the above meetings I didn't "keep quiet" after the closing statement. (He who speaks first loses)
This 3rd client, warmed to me as my approach via email (although spammy) stood out. We spoke on the phone and said she was impressed etc as she gets lot of idiot companies that cold call without knowing what her website address is.
So we spoke and then she said, how much will you charge?
I said "For you £500 per month "
I zipped it! and I made sure of it.
She kinda thought about it and nodded and said "ok" lightly, looking away.
I wanted to make sure that this was her reply because to me, "ok" is too a short a reply and I wasn't sure this was even a proper reply, so I waited more for her to speak, and she did.
The was the green light to carry on the meeting. After all that she went on to say that £500 was expensive and she'll probably carry on with her own SEO.
I thought all was lost from herehere (oh well) win some lose some, that's 3 losses in a row now. I was going to lower my prices but I didn't want to devalue my service considering the amount of time I would need to spend on this project.
Based on her website I thought she should explore another segment of her market on the same website, but I didn't get a chance to sell SEO for that portion of the website considering my price was too high for her.
We started talking about that segment of the business which is retail market (initial offer was the wholesale market). She started telling me who these players are and what they sell, how they source the products etc.
To cut a long story short,
We're going into partnership to build a retail website for mass market. She has all the connections overseas in China for mass productions. She currently does on a small scale (bespoke, individual orders) but knows she needs to attack this market on a full scale, full e commerce site.
I've always wanted to real tangible business but I've always had issues in supplying the products / or I wasn't too comfortable in dealing with that side.
although I didn't get the £500 order, I'm coming out with a business partner that has the connections, can speak chinese, sees the massive opportunity in sourcing products from china.
yeah its a long term project and probably no return for awhile but I think the contact who can speak the language is worth more than £500 per month.
My experience in offline marketing is limited but all I can say is just get speaking to clients, you never know what you might get out of it.
All we need to figure out is how much equity share we get each
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