When they say no, they dont mean no

Ok youve all heard this before , when business owners say no to you, what theyre really saying is 'you havent given me good enough reasons to give you the go ahead' .
Look how many people tried to sell businesses websites, for years many businesses were saying no, but now the majority have them, why? because someone somewhere down the line gave them good enough reasons to part with their cash.

But theres more to it than that ......

You may have rung just as theyve come off the phone to some stroppy client or just had a go at a member of staff or even just on a bad day, a time when they will say NO to even the greatest telemarketer in the world, contact them again a couple of weeks later and they will likely be more receptive.

Its commonly agreed that it takes a number of contacts before someone will like and trust you enough to buy from you, sure there are exceptions as there are to every rule, but its why we use autoresponders to build the relationships and now social media, so why should it be any different for us offliners? Why should they accept us on the first point of contact, who the hell are you to them anyway?

So if they say no to buying or meeting, try again, phone them two weeks later (on another day and with a slightly varied approach) , write them a direct mail piece emphasising what you were going to say to them, drop them some emails educating them , do a video specifically for them (of course dependent on their long term value to you) .

It may well be (and is highly likely) that they are interested but you may be the first time theyve really clicked and thought 'hey yes this would be great for us' but something just didnt feel right or you made it too easy for them to say no.

But look dont give up, try them again, theyre not saying no, youve just not given them good enough reasons to say yes, and by contacting them again and again one of the ways will resonate with them, we all know different people respond to different approaches, some love face to face, some will respond to videos, some to phone calls etc , if you are a true marketer you'll understand there are many ways to skin a cat, you just gotta find the right one for each type of cat.

Dont take no for an answer, just keep asking in different ways as its sure as the day is long that somebody is going to sell what youre trying to sell to them at some point, so make damn sure its you they say yes to, no matter how many times they say no.

No doesnt mean no, unless your wife says it!