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Can Someone Explain What An Offline Marketing Consultant Does?

by imnumberone28
16 replies
I've Heard Different Answers And I Dont Know What To Believe lol, So i've decided to ask the warriors any answers are welcome.
#consultant #explain #marketing #offline
  • Profile picture of the author P1
    It is exactly what the name says it is.

    You consult for offline businesses, help them with there internet marketing etc.
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  • Profile picture of the author Jason Kanigan
    A marketing consultant helps build your brand identity. This can be through offline means like billboard advertising, signage, pamphlets and other physical venues. They may also have input on corporate culture, charity events, and other "soft" means of public perception.
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    • Profile picture of the author imnumberone28
      So how do you acquire clients?
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      • Profile picture of the author Jason Kanigan
        Originally Posted by imnumberone28 View Post

        So how do you acquire clients?
        Here's an example. An auto scrapyard was bought by a client of mine. The business had a lousy local reputation as shady and having poor customer service. A marketing consultant was brought on board. Working with us, they rebranded the business with a new name, image (Man-oriented, Mike Rowe-Dirty Jobs fun--one of the signs was a drawing of an engine above "Precious Metals for Men"). We had charity events--$20 pull days where anyone who could carry something across the scale, about 40', could take it home for that price: someone took the front end of a Bronco! And the money was donated to local charities. We got publicity for that. The reputation improved significantly. People started visiting from farther away, who would have normally gone to other yards. Sales went up.

        So to get clients, the best thing to do is to look for businesses in flux. When a change is being made--management team, ownership--is the best time to call. It's much like an advertising agency: how do they get clients? Sometimes they wait for the phone to ring, because they think their skill and reputation are so great. Sometimes they pick up the phone and start calling, looking for businesses who are undergoing a leadership change, are having revenue problems and are feeling stuck about what to do next, or some other pain that would be solved by marketing efforts.
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        • Profile picture of the author imnumberone28
          Originally Posted by kaniganj View Post

          Here's an example. An auto scrapyard was bought by a client of mine. The business had a lousy local reputation as shady and having poor customer service. A marketing consultant was brought on board. Working with us, they rebranded the business with a new name, image (Man-oriented, Mike Rowe-Dirty Jobs fun--one of the signs was a drawing of an engine above "Precious Metals for Men"). We had charity events--$20 pull days where anyone who could carry something across the scale, about 40', could take it home for that price: someone took the front end of a Bronco! And the money was donated to local charities. We got publicity for that. The reputation improved significantly. People started visiting from farther away, who would have normally gone to other yards. Sales went up.

          So to get clients, the best thing to do is to look for businesses in flux. When a change is being made--management team, ownership--is the best time to call. It's much like an advertising agency: how do they get clients? Sometimes they wait for the phone to ring, because they think their skill and reputation are so great. Sometimes they pick up the phone and start calling, looking for businesses who are undergoing a leadership change, are having revenue problems and are feeling stuck about what to do next, or some other pain that would be solved by marketing efforts.
          So basically im not restricted to my local area if i can find businesses in need of marketing help in other areas?
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  • Profile picture of the author Jagged
    Offline Marketing Consultant is a fairly broad term as Jason states above. A consultant meets with the client, studies his business practices, discusses the clients needs and the consultant suggests the most efficient and cost effective solutions to fulfill those needs. Solutions may not be of his personal expertise but it's his duty to locate the desired experts. Issues could range from marketing and advertising, to staffing or production issues or any other business matter the client need direction on.......it's the consultant's duties to find solutions.

    Most here in the WF are considered "internet marketing consultants" who consult local offline businesses to integrate the powers of the internet into their present advertising and marketing plan. Many here won't get involved in radio/tv ads, billboards or direct mail marketing......sticking with website design, seo and social media marketing.....Some will, but it's been my observation that most won't get that involved...

    ~Ken
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  • Profile picture of the author Jason Kanigan
    Correct, though without a solid reputation I think it might be tough for people to hire you without meeting in the same room with you once in awhile. If you can find a niche, get good results, and do everything remotely/via skype, then it could be easier.
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  • Profile picture of the author mjbmedia
    You're only restricted by yourself.
    In this business there are no other restrictions, geographical can be easily overcome with the many methods of instant communication out there, skills can be overcome by outsourcing.

    The only restriction is you, how much you limit the growth of your business, how tightly you wear you blinkers or how wide angled you spread your view.

    Ideally you do want some business and marketing nous and knowledge, to be able to understand and spot business and industry issues and pain points and to be able to talk on, at worst, a level field with business owners.

    So what do offline consultants do, we improve offline businesses using all the strategies (online, mobile,offline, hyper local etc) we know enough about to be good enough at putting into practice at price points that are going to make enough profits to make it more than worth our while and ideally working with businesses and industries that have enough upsell opportunities and long term growth potential to be lucrative lifetime associates whilst also picking up the smaller short lived clients that pay the bills eg promoting a one off local event
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    Mike

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  • Profile picture of the author Maketso
    Good feedback so far. To me, a core function of an offline marketing consultant is to bring their prospect client more leads for the client to turn into customers. Every client/prospect I've talked with wants more leads...either in the front door, on the phone, or on their website.

    There are a variety of ways to accomplish this, but the better I qualify the leads for them, the happier the client is. I get the client in front of prospects "when" and "where" they are searching for information on products, services, or local businesses. And, I place special emphasis on the importance of their brand presence and reputation.
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  • Profile picture of the author ronaldmd
    The big question is, how much does offline consultant make?
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    • Profile picture of the author Jason Kanigan
      Originally Posted by ronaldmd View Post

      The big question is, how much does offline consultant make?
      Same as every other field, there are low-paid and highly-rewarded consultants.

      Again, What Magnitude of Problem are you solving for your client?

      Solve a little problem, get paid a little.

      Solve a huge problem, get paid a lot.

      The really interesting thing is that in many cases, What you do is exactly the same: it's the buyer's perception that matters.
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    • Profile picture of the author JMB Marketing Group
      Originally Posted by ronaldmd View Post

      The big question is, how much does offline consultant make?
      RonaldMd,

      With all due respect, but NOBODY can answer that question for you!

      This is a TOTALLY individualized and specialized area on what YOU can bring to the table in order to HELP businesses!

      So, what do YOU have to offer offline businesses? And, I mean by helping THEM, and not YOUR bottom line (wallet)!

      JMB
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  • Profile picture of the author abubakar89
    as the name states,
    an offline consultant, consults local business for their online pressence and marketing
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