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Local Niches - Here's mine, what are yours?

by dminorfmajor
51 replies
I'm very new to Offline Marketing but I've been thinking a lot about local niches and which ones to search and contact. A lot of people might want to keep theirs a secret but I've been helped a TON by this forum over the past year and I don't mind giving back. Even if none of mine help anyone here, maybe other people's posts can help someone else.

Here are the ones I've researched and got so far:

Jewelry stores
pc repair shops
lawyers
dentists
insurance agents
tattoo parlors
barber shops
small restaurants

Added by: Maverick8
accountants
lawyers
air conditioner businesses
beauty salons
hair salons
blind companies
builders
carpet cleaning
chiropractors
dentists
real estate agents
solar power providers
electricians
fencing businesses
photogrphers (wedding)
landscapers
pest control
florists
physiotherapists
vets
bathroom renovations
kitchen renovations
hotels
restaurants
locksmiths
architects
roofers
holiday parks
caravan parks
car dealerships

That's all that I've got so far. Anyone else? If you decide to mention your ideas and don't mind them being added to this post, let me know in the post and I will be sure to give you credit.
#local #mine #niches
  • Profile picture of the author TopKat22
    doctors, chiro's, salons, massage businesses
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  • Profile picture of the author IMSince2003
    I really tried hard with chiropractors and no success. I blame this partly to the huge advertising by companies like ChiroMax and Chiromatrix. They have fully built and seo'd (according to them) websites and offer an A to Z solution including hosting, web promotion, etc., etc. If you go after chiropractors, be sure you target the ones with home-grown websites. Just my $0.02.
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  • Profile picture of the author IMSince2003
    Oh, and to answer the OP, plumbers, roofers, electricians, but those are very well traveled by SEO salesmen.
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    • Profile picture of the author stratoG
      Hello!

      I am new to all this! I have been looking for idea's to earn some extra money. I have an Idea of a coupon site based on my local area. Color me slow, but is this what you are referring to?
      Thanks,
      c.
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      • Profile picture of the author dminorfmajor
        Originally Posted by stratoG View Post

        Hello!

        I am new to all this! I have been looking for idea's to earn some extra money. I have an Idea of a coupon site based on my local area. Color me slow, but is this what you are referring to?
        Thanks,
        c.
        I'm referring to targeting local business owners and offer them SEO help like ranking their websites and Google Places pages for targeted keywords. Your idea doesn't sound like a bad idea though. There would be room for local advertising for sure.
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  • Profile picture of the author mrmatt
    I love contractors. What's weird is it is the older ones that are jumping on board. The younger ones are more resistant. Haven't quite figured that one out yet.
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  • Profile picture of the author dminorfmajor
    I guess the older ones are finally breaking down to decide they need help.
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    • Profile picture of the author stratoG
      I get what you are throwing down... I am new to IM and Offline marketing. Its something that interests me, just don't know where and how to get my feet wet.

      Thanks,
      c.
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  • Profile picture of the author dms321
    I would add apartment complexes.

    Also charity organizations, chambers of commerce, gyms, private pharmacies, limousine services, funeral homes (?), any kind of private clubs or organizations etc.
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  • Profile picture of the author revan
    how about cake store?
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  • Profile picture of the author maverick8
    add these to the list

    accountants
    lawyers
    air conditioner businesses
    beauty salons
    hair salons
    blind companies
    builders
    carpet cleaning
    chiropractors
    dentists
    real estate agents
    solar power providers
    electricians
    fencing businesses
    photogrphers (wedding)
    landscapers
    pest control
    florists
    physiotherapists
    vets
    bathroom renovations
    kitchen renovations
    hotels
    restaurants
    locksmiths
    architects
    roofers
    holiday parks
    caravan parks
    car dealerships
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  • Profile picture of the author drakedestroier
    I wish i had this much information for Portuguese websites
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  • Profile picture of the author RentItNow
    I dont know any niche I would not go into. Most luck has been spas, restaurants, B&Bs. For me it is selling a simple service first (maybe not even online service) and then once they see your knowledge, go for bigger ones.

    Never been turned down for a $100 ad/flyer redesign. Believe it or not, a $200 website is harder to sell then that.

    Sounds cheap but my typical customer I originally got for $100 goes on to get website, adwords, on and on.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author maverick8
      Originally Posted by RentItNow View Post

      I dont know any niche I would not go into. Most luck has been spas, restaurants, B&Bs. For me it is selling a simple service first (maybe not even online service) and then once they see your knowledge, go for bigger ones.
      You dont know any niche you wouldnt go into? What about niches that have low search volume in a city? how do you justify what your going to do for that particular business?

      I am not critising if it sounds like that. I am just interested in this quesstion
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      • Profile picture of the author redcell1
        Originally Posted by maverick8 View Post

        You dont know any niche you wouldnt go into? What about niches that have low search volume in a city? how do you justify what your going to do for that particular business?

        I am not critising if it sounds like that. I am just interested in this quesstion
        low search volume - water damage, mold damage, fire damage. These have low search volumes but the CPC is $23. These type of clients just need 1 client a week to make it worth what your charging them.
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        Just here to see the shenanigans.

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        • Profile picture of the author dminorfmajor
          Originally Posted by redcell1 View Post

          low search volume - water damage, mold damage, fire damage. These have low search volumes but the CPC is $23. These type of clients just need 1 client a week to make it worth what your charging them.
          That is a good point and thank you for bringing it up. I've been researching a lot lately and I often see good ideas lose their flare when I see that only 50 people a month are searching. It's time to go back and weigh some options I suppose.
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          • Profile picture of the author St Croix
            Let's brainstorm some niches that get really busy at Christmas time.

            This way you can target them with a "Be found online in time for Christmas" special.

            Gives you a good reason to call and you can always give them your standard price in a flyer that has a higher price with a big X through it.

            I know the obvious here is retail, but here's a couple outside the box

            Travel Agents
            Couriers
            Child Care (with all the Christmas functions)
            Conference centers
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          • Profile picture of the author maverick8
            Originally Posted by redcell1 View Post

            low search volume - water damage, mold damage, fire damage. These have low search volumes but the CPC is $23. These type of clients just need 1 client a week to make it worth what your charging them.
            I know what you mean. But you have to be able to justify your services to the client before they sign with you. Rankings mean nothing really. Unless they are for keyword that bring traffic.

            Lets say the total traffic volume for an industry in a city 250 total across 10 keywords. And lets say you can get 15% of this traffic. which means you are getting 37.5 people per month to their site. if you convert at 5% that is 1.875 sales per month. tack on your service fee. Is what your charging going to be profitable for you and the client?

            Originally Posted by dminorfmajor View Post

            That is a good point and thank you for bringing it up. I've been researching a lot lately and I often see good ideas lose their flare when I see that only 50 people a month are searching. It's time to go back and weigh some options I suppose.
            You might find a couple of keywords with low search volume. Below 100 etc. But if there is a couple close to 100 a month it is easy to put them in a table and total them up and make it look good lol. But still some niches are that low that you still look like a fool LOL
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            • Profile picture of the author redcell1
              Originally Posted by maverick8 View Post

              I know what you mean. But you have to be able to justify your services to the client before they sign with you. Rankings mean nothing really. Unless they are for keyword that bring traffic.

              Lets say the total traffic volume for an industry in a city 250 total across 10 keywords. And lets say you can get 15% of this traffic. which means you are getting 37.5 people per month to their site. if you convert at 5% that is 1.875 sales per month. tack on your service fee. Is what your charging going to be profitable for you and the client?



              You might find a couple of keywords with low search volume. Below 100 etc. But if there is a couple close to 100 a month it is easy to put them in a table and total them up and make it look good lol. But still some niches are that low that you still look like a fool LOL
              This is where experience comes into play. I know for this niche, that their average client is about $10,000 or more. This is not a "luxury" niche where the buyer can just walk away. This is some one's home that was damaged and or destroyed by water,fire,etc. They want people to fix it asap.

              Yeah it might only be 8 searches a day, but if you really think about it are you going to search "water damage phoenix" for the fun of it ? It's not an niche that everyone goes into ( Lawyers,doctors,real estate agents,etc). This is one of those things that you only search for if you need it.
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              Just here to see the shenanigans.

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        • Profile picture of the author RentItNow
          Originally Posted by redcell1 View Post

          low search volume - water damage, mold damage, fire damage. These have low search volumes but the CPC is $23. These type of clients just need 1 client a week to make it worth what your charging them.
          This was my point. You never know who needs your services and which services they need. Let's take B&B for instance. I know they HAVE to fill their place all year if possible to be profitable. The amounts are huge to them. But your average marketer will not pay any attention thinking their profits are too low. I'm setting up doing work for one guy that makes almost $2000 a weekend but wants to make $10,000 for the whole week (and it is possible with the correct marketing). Money was not even an issue for the guy (they all say that but what they mean is keep it within reason as long as you make me money I would be happy to pay you).

          I would filter out small minded owners before I filtered which business niche to go after! Much better filter system and sometimes it opens many more doors.
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          I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author RentItNow
    Also, from my prospective as a customer, I saw SOOOO much opportunities with wedding services and house building services (someone said contractor but think bigger - think stone companies, kitchen places, you name it).
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author MartinBuckley
    My offline niche target is pizza shops as I own and run a pizza discount card business that produces and sell buy one, get one free pizza cards that are sold to the general public as a fundraiser and I also sell them to local businesses as incentive gifts.

    All the best,

    Martin
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  • Profile picture of the author Seth Bias
    I find the following really easy to convert with sms marketing..

    Spas
    Hair Salons
    Restaurants
    Bars
    Clubs

    And other businesses for SEO what works best for me.

    Lawyers
    Lawyers
    Lawyers
    Lawyers
    Real estate agent
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  • Profile picture of the author danielkanuck
    Chiropractors are a good group of people to sell to. They got money to spend, and have no idea about successful marketing. You'll be competing against Ben Altadonna though in this niche, and he's been a good leader selling to chiropractors. Can still be profitable tho.
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  • Profile picture of the author dminorfmajor
    This is probably a given but I hadn't thought about it until a few days ago. I searched my main city + web design and found there is actually a decent amount of searches. Well worth the effort of ranking your own website for the term. This will negate a little cold calling/emailing potential clients. Let them come to you for once.
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  • Profile picture of the author TycoonRob
    Butcher shops! We have a few good local meat markets and they are great prospects.
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    Doubt everything you believe.

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    • Profile picture of the author Riz
      Windows/double glazing companies

      IT services companies - this niche has high search volumes in most cities

      Riz
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  • Profile picture of the author ryanmckinney
    I am working the SEO aspect, my first go round was a psychologist.

    I am sticking to high value per client, my next targets are dentists..

    I also have a potential client through word of mouth for an outboard motor company, 1 sale can give them $20 grand.. so gave me an idea..

    ..I grabbed a yacht trader thing over the weekend (similar to an auto trader) as I was near a beach over the weekend.. I see some good potential in that niche as well, yacht selling companies sell to very rich people, so their client value has to be high :-)

    local iphone repair is another (maybe), 2 or so clients can cover what they pay you a month..
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    • Profile picture of the author dminorfmajor
      Originally Posted by ryanmckinney View Post

      loocal iphone repair is another (maybe), 2 or so clients can cover what they pay you a month..
      I had never thought about that. I'm getting around 50 between 2 keywords where I'm at. That might be worth it for an iPhone repair place.
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  • Profile picture of the author localvseo
    I have heard laptop repair specifically for the pc repair category. Have not marketed there myself however.
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  • Profile picture of the author newbizideas312
    Some really good advice I picked up during the years... Specialize in 1 niche. Hvac seo, or dentist seo, etc. It has really worked for me in the past..Look at all the other dentists I've helped etc.. then move on the next one. Worth a try for sure.
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    • Profile picture of the author ryanmckinney
      Originally Posted by newbizideas312 View Post

      Some really good advice I picked up during the years... Specialize in 1 niche. Hvac seo, or dentist seo, etc. It has really worked for me in the past..Look at all the other dentists I've helped etc.. then move on the next one. Worth a try for sure.
      I like that angle, brand your self as the "dentist seo guy", then move on to become the "lawyer seo guy" ..

      Hmm..
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  • Profile picture of the author source206
    wow I never expected such level of talk to ever be found online... and here it is, on the warrior forum..

    This is when people can really flourish when you share so much...

    Anyway - I recently look up yellow pages, and look through that - and search whatever niche they are in, online - to see if they a website or not - and start from there.
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  • Profile picture of the author dminorfmajor
    I'm about to try and tackle the restaurants. There's over 600 cumulative searches for my area with no YouTube videos on the first page. I'm about to try and rank a video for a local chain without talking to them first and leave my local SEO logo/info at the end. I forgot whose idea that was but they just mentioned it the other day.
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    • Profile picture of the author ryanmckinney
      Originally Posted by dminorfmajor View Post

      I'm about to try and tackle the restaurants. There's over 600 cumulative searches for my area with no YouTube videos on the first page. I'm about to try and rank a video for a local chain without talking to them first and leave my local SEO logo/info at the end. I forgot whose idea that was but they just mentioned it the other day.

      I was on a webinar last night, with a guy, who did just this. He was on asking the holders of the webinar how to handle it because he has met with the director of marketing and boards, etc, they want him to do a lot of work for a total of 60 retail stores to the tune of 60 K a month! but to get to their attention, he ranked some videos first, then contacted them... so make it happen.
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  • Profile picture of the author Squints
    real estate agents
    are a gold mine right now.

    I have been able to sign up about 3 a day for sms, qr code marketing.
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  • Profile picture of the author toorg
    good luck with locksmiths , google declare war on this category
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    • Profile picture of the author coalminer
      Originally Posted by toorg View Post

      good luck with locksmiths , google declare war on this category
      why declare war on these?
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      • Profile picture of the author toorg
        since locksmith's are flooding google maps with fake addresses, story was on nbc, google is showing other results in some cities, for example last week if you google, locksmith miami on the maps you got car towing and other results not related to locksmith, now it's showing locksmith but you can see here more info:

        http://www.warriorforum.com/offline-...-rejected.html



        Originally Posted by coalminer View Post

        why declare war on these?
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        • Profile picture of the author dminorfmajor
          Originally Posted by toorg View Post

          since locksmith's are flooding google maps with fake addresses, story was on nbc, google is showing other results in some cities, for example last week if you google, locksmith miami on the maps you got car towing and other results not related to locksmith, now it's showing locksmith but you can see here more info:

          http://www.warriorforum.com/offline-...-rejected.html
          That's crazy. Luckily there isn't a huge market for non-corporation locksmiths seeing how pop-a-lock owns every area near me.
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  • Profile picture of the author danielkanuck
    Mobile businesses like a food truck. They're all over the place.
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  • Profile picture of the author jesicasmith2020
    hello guys , This is the first time i am reading your post and admire that you posted thread which gives users lot of information regarding particular topic
    thnaks for this share.........
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  • Profile picture of the author Kitaro
    What i find difficult is to find a website that can capture me for a minute but this one is different. Keep up your good works!
    I am veery new to all this.
    My bussiness is Travel Advisor of Vietnam Package Tours, Sapa Tours, Halong Tours, Mekong Cruises...and all other Vietnam Tours
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    Sapa Tours | Vietnam Package Tours | Laos Tours | Halong Tours | Cambodia Tours
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  • Profile picture of the author focusedlife
    Offline is where I like to play. When I find a client willing to spend money, I assume its a niche to be in.

    The trick is for us to believe that they need us more than we need them. When we start thinking this way....money chases us...instead of us chasing the money.

    I swear I walked away from deals this week where I said I had to go without asking for the sale and the client was asking me: "how much, how much how much?"
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    • Profile picture of the author dminorfmajor
      Originally Posted by focusedlife View Post

      Offline is where I like to play. When I find a client willing to spend money, I assume its a niche to be in.

      The trick is for us to believe that they need us more than we need them. When we start thinking this way....money chases us...instead of us chasing the money.

      I swear I walked away from deals this week where I said I had to go without asking for the sale and the client was asking me: "how much, how much how much?"
      You're right about them needing us more than we needing them. It's all about confidence
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  • Profile picture of the author 1Dina
    shouldnt everyones niche be a secret? LOL...jk

    i love the medical niche! i want to learn more about selling to that field...thats why im on this forum!
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  • Profile picture of the author redcell1
    2 niches here

    1.) Laptop repair (cityname) is a good niche. It's highly specialized and not as many people compete for it as other computer related niches.

    2.) Xbox repair - sounds dumb but it actually is decent in some cities. Not a $1k client but it will pay your bills and have another client + refferal possibly.

    3.) Sushi - Specialized type of food restraunt. Recommend doing google places,yelp,and other food social website types.

    4.) Windshield repair cityname - another type of service, specialized so not every seo person will be on it.
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    Just here to see the shenanigans.

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    • Profile picture of the author iInvent
      Great info!!
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      Thanks for reading!

      Chantal
      "Before you try to satisfy the client, understand and satisfy the person."

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  • Profile picture of the author jct226
    Service contractors. Window cleaners, painters, lawn care, etc.
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