Cold Calling Rant! (about Mobile Websites)

by 58 comments
Hey all,
So I've been calling up people all morning offering mobile websites, and no success.

My first chosen method was to use the bower method and try to give away free mobile websites (with hosting after month trial,) but that didn't work out. I was following the script, and it seems following a thorough script is not ideal in this business model. All I could hear was "no thanks, bye."

Then, I decided to switch up to a more friendly tone, and talk with them as they were my friends and try to come down to a meeting. No success. Although one was interested, but after I tried to close her on a meeting, she said that she'll have her webmaster look at it. Ok great.

I then became desperate and just tried to offer free advice and free mobile websites with absolutely no catch (seriously free 100% with no hosting upsell whatsoever), and people would even decline this offer.

I don't mind building free mobile websites, because it'll give me experience and a portfolio to show, but even offering free stuff is hard.

Is it me, or the people have became skeptical?

I know the first client is always hard to get... but I'm losing my faith.
Thanks.
#offline marketing #calling #cold #rant
  • Profile picture of the author JR Consulting
    Wouldn't you be skeptical about someone calling you up out of the blue like that (the same way 5 other people have called you out of the blue this week) while you're trying to run your business?

    I know some people have success with cold calling, but after a handful of cold calls, I knew that it wasn't for me.

    Try switching up your approach. There are some pretty good prospecting methods here in the offline section that people are having success with, including sending out reports, walking into the businesses and striking up conversation, etc. Maybe cold calling just isn't your particular way to success with this, like it's just not for me.
  • Profile picture of the author Jason Kanigan
    Have you checked out my free training videos?

    Sounds to me like you need help with your script, qualifying prospects, and questioning skill set...clean these up and you'll start getting some success. So far, people haven't heard much of a good enough reason to keep talking with you. Here's why:

    Business people don't understand or know much about technology. They know just enough to make use of it. So when you come in and start talking about "mobile websites", they probably have no idea what you're talking about. Then they think it's some kind of gimmick and shut down. Same thing happens to SMS blast providers.

    Find out if they want more sales dollars coming in the door. Then the way you can help them achieve this is via a greater online presence. Don't educate them too much about the technology--that will just scare or bore them. Focus on financial results and the problems you can solve.

    Another thing that has come up for you is the discovery that more people may be involved in the decision making process other than the first individual you speak with. Make sure to ask, "Before we move forward, is there anyone else who's involved in making this decision, who should be here with us now?" Even die-hard business owners who want to look like they stand alone have someone they bounce ideas off of.
  • Profile picture of the author P1
    Where do the your leads come from? perhaps you need to invest time and research the business before calling them. Use Manta.com and find out who the owner is and ask for them.

    Research their competition let them know you know what their competition is doing say you can out do them.
    • Profile picture of the author Pierre!
      Originally Posted by P1 View Post

      Where do the your leads come from? perhaps you need to invest time and research the business before calling them. Use Manta.com and find out who the owner is and ask for them.

      Research their competition let them know you know what their competition is doing say you can out do them.

      Mmmm... Always wondered how to get the owners name!

      Thanks P1 !
  • Profile picture of the author lirikh
    Thanks for your replies.

    I'm using John Durham's script, maybe the problem is my voice; cold calling might not be for me. I have a list, with the owner's full name, so I'm sure they are the decision makers.

    Nonetheless, what's annoying is people interrupting me in the middle of my sentence and saying "no thanks" and hanging up. This is just rude.

    I just called an auto repair shop, and this is how it went:
    - Hi, can I speak to [owner's name] please?

    - This is me.

    - Hey my name is [my name] and I'm the owner of a mobile marketing consulting company here in [city]. Real briefly, the reason I'm calling is that I saw your website this morning but noticed you didn't have a mobile website. [I put emphasis on the word "mobile" to make it clear].

    -Oh what do you mean?

    -What I mean is that you do have a regular desktop website, but you don't have a mobile optimized one, and that might cost you some potential clients that visit your website through a mobile phone.

    - I'm not interested. bye.


    Jason, I am going to check out your offline sales training, hope it'll help me.
    • Profile picture of the author Jason Kanigan
      The problem is not "in your voice"

      Business owners pick up the phone expecting to be asked to do something relevant to them in return for money (ie. when called, they want to sell something). So here you come along, dump a product on their lap, and say "Wanna buy it right now?" Not surprising they hang up when you see it the way they do, is it?

      You have to interrupt their pattern, and give them at least one good reason to stay on the phone with you. I give my clients proven methods for doing this.
  • Profile picture of the author Huskerdarren
    If it's not working, change up your script. If you've read the giant thread Scott started, he gave his initial script which is what you are using, but a few pages in shared his new script which talks about getting them more business via mobile. I had the same lackluster results and now I'm going to mix it up.
  • Profile picture of the author lirikh
    @huskerdarren,
    I didn't find that new script from scotth.

    However, I built this script and I'm going to try it tomorrow:

    Hi, can I speak to ____ please?

    _____? Hey, how are you doing? My name is ___ and I'm a local web specialist.
    [saying mobile marketing consultant doesn't really attract business owners, and as soon as they hear "marketing", I noticed that they associate it with "telemarketing" which makes them put on their sales-shield. So I'm going to try web specialist.]

    The reason I'm calling is that I saw your website
    this morning and was wondering if you had any concerns
    about it lately.

    [Let him talk]

    Okay but I see that you don't currently have a mobile website,
    and this might cost you some potential clients that visit
    your website through a mobile phone.
    Do you have any plans on building one?

    Well ___, we're currently having a promotion here at _____,
    and we can build you a mobile website for no charge. In exchange, we
    would appreciate a review from you.

    How does that sound?
    I just want to land one client, even if it's a free one.

    @Jason
    I've seen your videos, but couldn't grasp the concept you were trying to portray. It seemed too vague to my understanding.
    • Profile picture of the author dtaylor
      [QUOTE=lirikh;5029073]@huskerdarren,
      I didn't find that new script from scotth.

      However, I built this script and I'm going to try it tomorrow:


      I just want to land one client, even if it's a free one.


      Give this a try:

      Call them up, ask for the owner:

      Hi, _____________, this is (your name). I just went to your website on my mobile phone and had the hardest time finding any information about your company. Have you thought about getting it optimized for mobile phones so people don't get frustrated and go to another company's website?


      The most common responses will be
      "No".
      "yes, we are working on it".
      "not interested"
      "our web guy takes care of all that stuff" (What? you have a web guy and it's not done already")

      Determine how you will answer each of these and what your follow-up responses will be. Practice them in a tape recorder while looking into a mirror.

      When you get a somewhat positive response, don't try to sell them right then. Tell them you have prepared a video for them that will show them exactly what they need to do to get it optimized. Get their email address. Go to Jing, create a video. Post the video on Jing or YouTube and send them a link. Make the video more informative than salesy but be sure you include screenshots of local competitors with mobile websites.

      Remember, sometimes you just have a bad day even if you do everything right.

      Good luck,
      DTaylor
  • Profile picture of the author manny2513
    Yeah Cold calling works but is the numbers games you have to call many people and polish your script every time. Not an easy tast when you are just starting out. What works for me is showing up in the business and acting like a customer. If they see you as a customer and not as a sales man they will pay attention.
    • Profile picture of the author lirikh
      Originally Posted by manny2513 View Post

      Yeah Cold calling works but is the numbers games you have to call many people and polish your script every time. Not an easy tast when you are just starting out. What works for me is showing up in the business and acting like a customer. If they see you as a customer and not as a sales man they will pay attention.
      Yeah I thought about showing up at their venue. But being a young 19 year old entrepreneur, it is hard to portray a professional image. First impression are all about looks, and I'm afraid if I show up in person they might not take me seriously.

      That's why I'm cold calling people and trying to land a few clients for free, that way I'll have experience and a portfolio which I'll be able to show to potential clients.

      I never knew that giving away free stuff would be that hard. People are skeptical, and most of them think it's a sham because if something is too good to be true, then it really is. And if I mention we're a new company and we're just trying to setup a portfolio, they might not want it because they might think it is not good enough since 1. new and 2. free, and business owners want the best for their businesses.

      My last call today was to a bar. The owner was busy, so one of his employee picked up the phone and talked to me. When I mentioned that it would be free, I heard him yell to the owner "it's free" and the owner replied "It's free? I'm not interested". So from now on I'm going to stay away from the word free.
  • Profile picture of the author wrench
    How about a more important question.

    Why are you cold calling?
  • Profile picture of the author TedPeterson
    It sounds like this is the first time that you are trying out cold calling. Here are a few things to keep in mind. Cold Calling is an art form that requires careful study and experience to get it right. I have done alot of cold calling in the past, not so much now but I still do it occasionally.

    The first thing is your offer has to be relevant to them. Using a script is always good but like many have already said you may need to tweak it and keep tweaking till you get it right.

    Be persistent. Try not to get discouraged when someone hangs up on you. It happens all the time and most of us are guilty of hanging up on unwanted sales calls. Why would you expect them to be any different. It really isn't personal.

    I think you have two killer benefits to lead with. 1) Your are going to help them make more money via gaining more customers through mobile marketing. Who doesn't want more money. I might frame it like this, Did you know that you are loosing XXXX amount of $ because you do not have a mobile web presence? This is going to cut right to the chase and tells them what you can help them with.

    2) You are giving away a free mobile site that can help them attract more customers and business! This is going to sound too good to be true so you have to carefully script your offer here. It might go like this, "I'm calling a number of businesses in your area and for the first X number of businesses I'm setting up a free mobile website that you can use to generate more customers. The reason I'm doing this is because I'm just starting to work with your type of business and I'm building a new portfolio. There are 13 spots left. Would you like one?

    Stephan Schiffman has an excellent book on Cold Calling. "Cold Calling Techniques That Really Work!"

    Hope this helps and good luck!
    • Profile picture of the author Greg guitar
      Originally Posted by TedPeterson View Post

      It happens all the time and most of us are guilty of hanging up on unwanted sales calls.
      "Guilty of hanging up on unwanted sales calls"? So we should waste our time staying on the phone when we don't want to, in order to be polite to the stranger who just interrupted our day to read us a script?

      I look at it a bit differently. Cold calling is tough because it isn't permission based-it's interruption based. I am always polite if possible, but that doesn't mean I give enough time for the stranger who called to get through the script before I interrupt to tell them I'm busy, not interested, or whatever.

      I had one person so intent on getting through an obvious script, that after a half dozen attempts to interrupt, I finally yelled "EXCUSE ME... HELLO... ARE YOU EVER GOING TO STOP AND LISTEN?!!", and she still pushed ahead without pause (about a minute in-no questions or any other acknowledgement), so I hung up on her. I gave her more time than she deserved, and I regard her as the one who was rude, not me for hanging up, after she gave me no chance to let her down easy. If someone gets my number, they are sadly mistaken if they think that means they can force me to listen to their pitch because of social conventions from another era, when people weren't fending off multiple sales calls every day.)

      The OP mentioned something about it being "just rude" when someone interrupts him in mid sentence to say "no thanks", and hangs up. That attitude (that people owe him the chance to complete his sentence, when he interrupted their day), might very well be part of his problem.

      I know how crummy it feels when someone shuts you down before you have a chance to complete a thought, and that is why I rarely get up the oomph to do any cold calling. But when I do call, I try to keep in mind that there are more prospects than I could ever get to, and some of them will be interested. But it still feels crummy when someone cuts you short, so I don't do much cold calling.

      It might feel a bit less crummy though, if you remind yourself that they are probably busy, so it isn't personal, and you already took a few seconds of their time if they answered. They didn't owe you that, and they don't owe it to you to hear you out, or let you down slow and easy. The sooner you get that out of your head, the better.

      I daresay, most of us who do cold calling by ourselves, probably spend more time "recovering" from rejections while staring at the phone, or a list of numbers, than we do actually calling and finding those who are interested.

      It might shorten your recovery time if you stopped branding those who cut you short "rude". Instead, rejoice that they didn't waste any of your time, and now you're free to blast through the rest of your list.

      If the rejection really gets to you though, try looking up Ari Galper's cold calling training. He says that all rejection is caused by the way the salesperson communicates, and once you stop reading a script, as well as using over-used salesy language (like "would you be interested", "what would it take" "would tomorrow at 3 be good for you, or would Monday at 1 be better", etc-big red flags) and start using his more human approach, the rejection might disappear.

      One tip I can share from him: don't start the call with "my name is blank, and I do blank", or "I'm from blank company"-that makes it all about you, before you've given them any reason to care, and it announces that you are calling to sell them something. Instead try an introduction like, "Hi, I'm hoping you can help me out". That evokes compassion-zero sales pressure= zero negative reflex response to the sales pressure they sense is on the way.

      Also, in one of your posts, you said you were going to stop doing one approach because one person responded negatively. Be careful of what you think you are learning, because if you are going to eliminate every approach that a single person reacts negatively to, you will be left mute. If you suspect an approach has merit, try it on at least a few dozen people before concluding that it flopped. One negative reaction is hardly a fair test.

      I hope that was helpful.
  • Profile picture of the author John Durham
    Originally Posted by lirikh View Post

    Hey all,
    I was following the script, and it seems following a thorough script is not ideal in this business model. All I could hear was "no thanks, bye."

    Then, I decided to switch up to a more friendly tone, and talk with them as they were my friends and try to come down to a meeting. No success.
    In call center management language we would say "You are having trouble getting past your greeting and you need to work on it because the probationary period only lasts 7 days...".

    For some it takes 3 or four eight hour days to even start hitting their groove and for things to "click", they work through it to keep their jobs, through ten times the pressure most of us will put on ourselves working from home....

    Just a fact of life, being your own business person doesnt change the fact.

    You have to master your approach, you cant just "try it". You have to stick with a method till it works, especially if 100,000 other telemarketers who use it and the world around you is saying it "does".

    ...and thats what its sayin my friend.

    Good luck.

    Ps. If you were in a booth doing the exact same thing for ATT...and said that to the guy next to you, he would probably say "I dont know what to tell you, you just gotta work through it...", and you would hear him closing a sale 30 minutes later. Fact.
    • Profile picture of the author lirikh
      Originally Posted by John Durham View Post

      In call center management language we would say "You are having trouble getting past your greeting and you need to work on it because the probationary period only lasts 7 days...".

      For some it takes 3 or four eight hour days to even start hitting their groove and for things to "click", they work through it to keep their jobs, through ten times the pressure most of us will put on ourselves working from home....

      Just a fact of life, being your own business person doesnt change the fact.

      You have to master your approach, you cant just "try it". You have to stick with a method till it works, especially if 100,000 other telemarketers who use it and the world around you is saying it "does".

      ...and thats what its sayin my friend.

      Good luck.
      Thanks John for your kind words.

      By the way, I know your telemarketing forum provide call lists, but do you serve Canada?
  • Profile picture of the author John Durham
    No we dont serve canada leads at this time.

    Im just giving it to you straight from the hip like I would if you were on my team. I would probably call out from my desk "just keep saying the script"... and 3 hours later I would say "Just keep saying the script"....and two days later I would say "Just keep sayin the script".

    Of course dtaylors script will work too and is very good... but no matter what the script... You have to work it till it clicks and a few hundred calls in you may still be feeling like its pointless, even a few DAYS in for some (I was one of those)... but you "Keep saying the script"....

    Someone told me just like Im telling you "You just have to work your way through the wall..."....and believe me, it was a thick one. lol

    Its not only about the phrase, its about "How you turn it" and that can take more practice than most care to imagine sometimes, but anyone here who has had to do it for 6-8 hours a day (and there are plenty here...) can understand what Im saying.

    Pick a script and say it VERBATIM , untill you have masterfully refined every word.

    It was once said that "Millions of dollars can be made off of one single phrase turned properly".

    Another Ps. In any event, taking a few days to work yourself through the fire at high intensity, still leads to prosperity faster than waiting on a deal to fall out of the google heavens... once you master it , its easy, like riding a bike and you can do it over and over.

    Its one of "those" things in life, and well worth it.
    • Profile picture of the author Bruce NewMedia
      Originally Posted by John Durham View Post


      Its not only about the phrase, its about "How you turn it" and that can take more practice than most care to imagine sometimes, but anyone here who has had to do it for 6-8 hours a day (and there are plenty here...) can understand what Im saying.

      Pick a script and say it VERBATIM , until you have masterfully refined every word.
      I'm glad John mentioned this, because it often has more to do with the results you get than anything.

      I've called businesses for years, and can tell you, first, you have to know EXACTLY what you're going to say. No thinking. Automatic.

      THEN, and only then, you can work on the tone, inflection and rhythm.

      Many marketers never get to that stage because they don't hang in long enough to even get the script down.

      For me, getting good at calling was not an event, but a process.

      BTW, this is the same process comedians use to develop a stage act. First they develop their material (script) and then get lots and lots of stage time to work on the DELIVERY...which is where it becomes funny. It's the pacing, pauses and physicality, that makes it work.
      _____
      Bruce
  • Profile picture of the author danielkanuck
    You should try something different than cold calling. The same people you're contacting on the phone, can be just as easily reached via direct mail. I would create a direct mail campaign showing your prospects what you're contacting them for, and show them examples of what they can expect to receive from your services.
    • Profile picture of the author dtaylor
      Originally Posted by danielkanuck View Post

      You should try something different than cold calling. The same people you're contacting on the phone, can be just as easily reached via direct mail. I would create a direct mail campaign showing your prospects what you're contacting them for, and show them examples of what they can expect to receive from your services.

      The nice thing about cold calling is that it doesn't cost a lot to get started. Also, it is immediate, meaning you can potentially get an order TODAY.

      Cold calling gives you a confidence in meeting objections that is hard to get any other way, just because of the sheer volume of conversations.

      If you learn to close business by cold calling you will learn a lot about your target audience. This should help you put together a better direct mail piece or website. It will also improve your sales skillset and your closing ratios.

      If you have not learned to close sales then you will most likely blow quite a few of the direct mail responses. That is why sales managers usually give the best leads to the best salesmen.

      If you have sent out direct mail pieces in the past you know that sometimes you get a great response, sometimes not so great. What do you do in the meantime? If you are sitting by the phone anyway and it is not ringing, why not pick it up and get some business?

      Don't get me wrong. I wholeheartedly believe in the power of using marketing to get business more efficiently. But...if the phone ain't ringing it is my job to make sales. Once I have a couple thousand $$$$ in my pocket the marketing is a lot easier to have done while I continue to make sales.

      DTaylor
  • Profile picture of the author tadco
    I always have a script on my computer screen while I'm cold calling.....and in the beginning I will tweek a word here and there that I feel more comfortable saying or when I get a better response ---

    and after about 100 calls - the script is 95% there.....and i use it as a "outline" ONLY ----

    then....each conversation takes on it's own script depending on the response....

    when I do this I sound and feel much more comfortable and have waaay more success....

    Once you get this down it doesn't matter what your selling --- it's always the same --- the only change is the product or service knowledge....

    I hope this helps.....
    • Profile picture of the author Jgregory
      All the above you've been given, is great advice from experienced pros. Sounds like you are on the learning curve in "how to not sound like a telemarketer".

      Local businesses are getting pounded by large BR's cold calling about Internet-this, website-that and Google SEO-this. I'd suggest ditching all vocabulary about websites, IM, SEO, or any Internet related vocabulary words when calling. Use their lingo.

      * Targeting Your List for Need/Desire

      I didn't see a mention of what type of businesses on your list. Might have missed it. Some businesses have a greater need for mobile. Suggest you only call to a targeted, segmented list.

      The "Desire" part you should qualify with your opener starting your calls... that is, the desire to grow their businesses. Some do and some don't.

      For instance, restaurants usually hit both these criteria for mobile websites. Pizza places and take-away places are high on that scale of need, and desire is almost always there in competive verticals. So you might try targeting pizza

      You've said you are selling "Mobile Websites". Well, in my experience most of your prospects won't have this phrase in their vocabulary. And you're better served in my experience to get on point, by focusing on problems/pain/solutions.

      So, don't use "Mobile Websites" in your script. Try this instead...

      "Hi, this is Joe calling... I wonder if you could help me with a small problem? (pause here)

      "Well, I can try... what do you need?"


      "I was wondering where I could get your
      SmartPhone website address so I can see a map and driving directions to Romero's Pizza on my phone?
      "

      Romero's Pizza being the name of the business.

      This one's a good conversation starter as well as qualifying. And it will go right where you need to be. Finding and focusing on the problem.

      "Uhhh... I'm not sure where that is, hang on a minute... hey, get Joe on the phone for this guy."

      Conversation is better than pitching and this opener also motivates a handoff to the right person with the info you need to know, who might happen to be a decision-maker. of course, that's who you need to talk with

      And again, try staying on focus you can the decision-maker... conversation about the pain of lost customers, lost sales... all going to the competition.

      The Problem: They are losing business to competitors when smartphone users go looking for a take-out pizza on the way home from work. Or a dozen other real-life situations where they want pizza and search with a smartphone

      With that call opener, either they have a problem... or they don't. If so, make the conversation focus on the Pain of their Problem. Talk about 200 million smartphone users. "You know, Bob... that's a lot of hungry people at 5 o'clock, isn't it?"

      Pain/Loss/Fear - You won't have to hit them over the head with it either. 95% of these people you are calling... they use their own smartphone a 100 times a day already. They understand ths issue. If the biz owner wants these benefits, he must have an optimized mobile URL.

      This is Win/Lose Decision Point. No half measures. The business owner either gets in the game, or says No to all smartphone customers. And that's the conversation you control the entire time you are on the phone.

      Benefits - Features.

      A restaurant with a smartphone web address gets these benefits:
      • Listed on Google Mobile - Yes? new customer. No? you lose.
      • Tap to Dial button - Convenience. The smartphone searcher is driving
      • Tap for Map - Obvious benefit.
      • Tap for Driving Directions - For the visually challenged
      Summary
      • Segment and Qualify your Target List.
      • Qualify with your Opener
      • Speak their lingo, not yours.
      • Speak to their problems.
      • Focus on the Pain
      If you'd like a specific targeted list of local businesses in your area with a need for mobile, PM me and I'll send you a list.

      And that opener I gave you... it works. Try it.
      .
  • Profile picture of the author Huskerdarren
    I can relate to something John said recently. I did my cold calling today and got an appointment on the first call. I was high as a kite. I knew then that I could make money with this. I'm just not sure I want to though. I almost think I'd rather visit them in person, drop off a custom QR code directing them to page one of an optimized site and then a regular QR code to their site.

    We'll see if a check cashes soon. I'm not decided on cold calling, even though I know it works. Ha ha!
  • Profile picture of the author joecarson1
    Jgregory, thank you! Your post was educating and enlightening.
    • Profile picture of the author Jgregory
      Originally Posted by joecarson1 View Post

      Jgregory, thank you! Your post was educating and enlightening.
      Sure, you're welcome... I do campaign development like this for private clients, even writing the scripts. The concept is what you might call "warm calling" instead of cold calling.

      The OP is in Canada, but if anyone else would like help with a targeted list in USA, just ping me here.
  • Profile picture of the author k60mall
    You can do as much cold calling as you want but there is no better way to get in front of prospects than getting off your butt and walking the streets to see clients.

    It's a lot harder for people to be rude when they are standing in front of you and I have had far more success with this than calling people on the phone. They get hundreds of calls but NOT MANY people actually take the time to go and see then face to face.
    • Profile picture of the author xlfutur1
      Originally Posted by k60mall View Post

      You can do as much cold calling as you want but there is no better way to get in front of prospects than getting off your butt and walking the streets to see clients.

      It's a lot harder for people to be rude when they are standing in front of you and I have had far more success with this than calling people on the phone. They get hundreds of calls but NOT MANY people actually take the time to go and see then face to face.
      Yes, and even though this method takes time, it can be effective.

      We just had an Edward Jones financial guy knock on our door and introduce himself and what he does. my wife talked with him, and the next day she got a hand written note in the mail thanking her for her time and to let him know if there was anything he could do to help us. She was very impressed, as was I. We have Fidelity or we would probably go with this guy. Maybe this is effective again because no one does it anymore.
  • Profile picture of the author vivi62
    First of all cold calling is an art I know I taught it proffessionally for 20 years,A womans voice is acepted with less skepticismn and a native English speaker but the phone unfortunately has been abused over the years by many companies an idea would be to think out of the box and email companies or individuals owning websites in a complimentory field at the top of google and try that with your offer,you could outsource this work on fiverr by instructing an assistant as to who to contact.
    Regards vivi62
  • Profile picture of the author Danny Turner
    Chuckle - I am often amused at posts from "marketing experts" (what you are representing yourself as ) who have little understanding of marketing processes.
    eg - a well run ( proven script, targeted audience, promoting a product the target is familiar with) telemarketing campaign can expect - from 1000 contacts - 100 who will listen - 10 who wil be available for folow up - 3 who will really consider the offer - 1 who will buy.
    Now, those figures are extremely general but give an idea - many telemarketing companies have 3 levels of operators
    the caller - finds people who express an interest in the product...
    followed up by the apointment booker ... who "qualifies" the leads as viable
    followed up by the closer ... who actaully makes the sale

    now, you are trying to sell a product that many of your prospects don't even know exhists on your first contact to unqualified leads mmmmmm
    going by the figures above 1:1000 will be a good result!

    OBTW - using a telephone to call people is usually called telemarketing
    cold calling usually refers to visiting people in person without an appointment.

    I would never consider telemarketing a web service unless it was just to get emails for
    follow up with a IM course on how to use the web for marketing - sprinkled with free offers of more indepth info (ebooks - with specific offers inside) on specific subjects eg gplaces which require the prospect to go to my site to obtain ,- and be exposed to my offer on providing those services.

    Marketing is a numbers game - and in business you will only succeed if you know your numbers.

    Any how, what chance are you at selling an internet marketing service if you can't use the internet to market your service?
    Answer that question with your actions and you will succeed!
    • Profile picture of the author agonce
      Originally Posted by Danny Turner View Post

      Chuckle - I am often amused at posts from "marketing experts" (what you are representing yourself as ) who have little understanding of marketing processes.
      eg - a well run ( proven script, targeted audience, promoting a product the target is familiar with) telemarketing campaign can expect - from 1000 contacts - 100 who will listen - 10 who wil be available for folow up - 3 who will really consider the offer - 1 who will buy.
      Now, those figures are extremely general but give an idea - many telemarketing companies have 3 levels of operators
      the caller - finds people who express an interest in the product...
      followed up by the apointment booker ... who "qualifies" the leads as viable
      followed up by the closer ... who actaully makes the sale

      now, you are trying to sell a product that many of your prospects don't even know exhists on your first contact to unqualified leads mmmmmm
      going by the figures above 1:1000 will be a good result!

      OBTW - using a telephone to call people is usually called telemarketing
      cold calling usually refers to visiting people in person.

      I would never consider telemarketing a web service unless it was just to get emails for
      follow up with a IM course on how to use the web for marketing - sprinkled with free offers of more indepth info (ebooks - with specific offers inside) on specific subjects eg gplaces which require the prospect to go to my site to obtain ,- and be exposed to my offer on providing those services.

      Marketing is a numbers game - and in business you will only succeed if you know your numbers.

      Any how, what chance are you at selling an internet marketing service if you can't use the internet to market your service?
      Answer that question with your actions and you will succeed!
      Seriously, I am a newbie but this is a very misleading post IMO.
      Why would one say, that if you cant sell an internet marketing service online, then you are not enough reliable internet marketer? Does that mean that we need to wait for a barbershop owner to go on google and search, SEO optimizer in {city} and then start calling the first 5 companies that show up on the first page?

      The only thing I agree with you, is the numbers game. The more you call, the better. And of course, who you target and how you manage the calling and selling process is important as well.
  • Profile picture of the author Maddaloni
    your either born with it or your not, tough break kid.
  • Profile picture of the author joecarson1
    There is a lot of very good information is this thread. Thank you to all who have contributed and in advance for those who will.

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