Google places listings

Scout also does REALLY good competitive analysis PLUS does rank tracking and citation finding. I just did a review on my blog plus Scout is at the top of my tools page. I think I have all the tools and am a BETA tester for many. But Scout is my swiss army knife for local these days and does pretty much everything I need. Plus I'm working with the developer to add some REALLY HOT new features no one else has. (Coming soon.) Plus there are lots of other FREE local SEO tools on that page as well.

One of my fav local SEO tools and totally free is the version of Scroogle that I embedded on that page toward the top. It shows you the PURE organic ranking (without local, Places, Blended, adwords, history or personalization and I even set it up with SSL so it won't phone home to Google). So what this does is SIMULATE the way pure organic ranking were BEFORE the blended algo hit. So you can size up the local competition on PURE organic factors or see how strong a potential new client's site is organicly or well... I could go on and on I use that tool all the time for a variety of analysis. 2 other cool things it does are it highlights the KWs in the SERPS and numbers the rankings. (I even set up a version on that page right below it, that filters out yellow pages and stuff so you can see pure organic for all the Dentists or Plumbers or whatever without any YPs or Directories getting in the way.)

According to my experienced Google have define listing in the site ranking, Google have define the which format helping your sites more indexing in the Google data center.