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Eye-Tracking with Google Local/Maps shows some interesting stufff

by MaxReferrals
4 replies
Good article below for Local SERPs... HIH.

Eye-Tracking In Google Maps: Study Shows Value Of No. 1 Ranking & Social Content

#eyetracking #google #interesting #local or maps #shows #stufff
  • Profile picture of the author manny2513
    And the online click-tracking study for this query also showed the third listing getting a substantial amount of click actively — certainly more than the second business and a comparable amount of clicks as the top-ranked business.
    Wow what an interesting read. That quote is from the article. Somthing that really leaves you thinking on what is the best rank. Is really the #1 spot? Think twice.
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    • Profile picture of the author oogyboogawa
      Originally Posted by manny2513 View Post

      Wow what an interesting read. That quote is from the article. Somthing that really leaves you thinking on what is the best rank. Is really the #1 spot? Think twice.
      No, they actually tell you that #1 is best - here is another quote from the article:

      "Mediative's study of online click-tracking for the same query produced somewhat similar results: Most clicks went to the first listing, with the second and third businesses getting progressively fewer clicks."

      The part you quoted was talking about how social content - reviews, ratings, etc can effect it quite a bit too. Spot #1 is still going to be better than spot #3 any day if everything else is equal. That just tells you your job isn't done after you get the client to #1, you should also make the their places page as appealing as possible.


      Also, this test was done with a really small sample of participants. I don't necessarily doubt the results, but it is hardly enough to base any solid conclusions on.
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  • Profile picture of the author Matthew Iannotti
    Thats some good stuff... amazing what they are doing these days..
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  • Profile picture of the author IMSince2003
    That's why it amuses me that SEO companies are still selling their "we'll get you to the first page of Google or we don't get paid" line. I just told someone on the phone today that even if they get to #1 with a phrase that gets zero searches, their results will be zero. Being on the first page for a 100 search per month phrase at the bottom means 3 visitors per month. At a 10% conversion, that means at least 3 months before getting a call.
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