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Offering PPC as a first choice instead of SEO

by mrjibbles
28 replies
Morning Guys

I was just thinking, has anyone or does anyone offer Local PPC as a primary service?

The whole aspect here seems to resolve around SEO and Google Places as a primary service but at the end of the day, Local PPC is easy to get above both seo'd and GP

Would be good to hear peoples views

I am thinking seriously about steering towards PPC and providing that service and leaving the seo and GP aspects...especially as you can steer the companies to a more national campaign when profitable
#choice #offering #ppc #seo
  • Profile picture of the author ericsmith99
    PPC gives you immediate result and in seo services it takes time. But both are effective for business purpose.
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    • Profile picture of the author RussellRead
      Originally Posted by zailaiyichi View Post

      sometime paid links can harm the site, make sure your ad is some good sites which can provide you good link juice.
      Fail. Paid links can be a major boost in SEO.

      Also PPC for local is a powerful way to get results quick. We use PPC local to test keywords before we go after keywords with SEO.
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      • Profile picture of the author mrjibbles
        Originally Posted by RussellRead View Post

        Fail. Paid links can be a major boost in SEO.

        Also PPC for local is a powerful way to get results quick. We use PPC local to test keywords before we go after keywords with SEO.
        Thanks Russell

        Had some excellent feedback which has made me launch my service on Monday

        Shame about the spammers on the thread who also have no idea what they are talking about
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  • Profile picture of the author ashleysmith12
    hi
    if you have budget the you can surely go for the PPC and the only thing is that, sometime paid links can harm the site, make sure your ad is some good sites which can provide you good link juice.
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    • Profile picture of the author maverick8
      Originally Posted by ashleysmith12 View Post

      hi
      if you have budget the you can surely go for the PPC and the only thing is that, sometime paid links can harm the site, make sure your ad is some good sites which can provide you good link juice.
      lol i got a good laugh out of this. PPC ads dont count as a link. They provide no link juice nor do they count as a backlink in any way shape or form.
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      • Profile picture of the author mrjibbles
        Hi All

        Just come back to the thread i wrote ... a couple of very strange replies lol

        PPC / Link Juice ... eh? lol

        As you said Maverick, made me laugh to... bizarre!!
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  • Profile picture of the author nahids
    I also agree but few paid link very harmful for your site. So you should be careful.
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    • Profile picture of the author mrjibbles
      Why does everyone keep on about paid links when I am talking about offering PPC as a service, and not seo lol
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  • Profile picture of the author iAmNameLess
    Because they are spamming to get their post count up.

    If the client has the budget, then PPC no doubt about it. A lot of savvy business owners would gladly hand over someone else managing their PPC campaign. These business owners are less likely to be sold on SEO and here is why.

    In their view, why spend $500-1000 a month on SEO when if they spend $500-1000 a month on PPC, they KNOW they will get some leads.

    Of course long term, it could reduce their monthly advertising to do SEO but many people are hesitant due to so many people out there that offer it without results.
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    • Profile picture of the author mrjibbles
      Originally Posted by iAmNameLess View Post

      Because they are spamming to get their post count up.

      If the client has the budget, then PPC no doubt about it. A lot of savvy business owners would gladly hand over someone else managing their PPC campaign. These business owners are less likely to be sold on SEO and here is why.

      In their view, why spend $500-1000 a month on SEO when if they spend $500-1000 a month on PPC, they KNOW they will get some leads.

      Of course long term, it could reduce their monthly advertising to do SEO but many people are hesitant due to so many people out there that offer it without results.
      Thanks very much Nameless, that was exactly!! what I was thinking so great to hear someone else say it to, especially someone who I have seen has given really good advice throughout the forum.

      Really great motivation

      Thankyou!
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    • Profile picture of the author John Durham
      Originally Posted by iAmNameLess View Post

      These business owners are less likely to be sold on SEO and here is why.

      In their view, why spend $500-1000 a month on SEO when if they spend $500-1000 a month on PPC, they KNOW they will get some leads.
      Now "THIS" is a good freakin post!

      Amazing insight here! Wow, what a way to look at it and probably 1000% true.

      Now THERE is something to make a sales pitch out of!
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    • Profile picture of the author tryinhere
      Originally Posted by iAmNameLess View Post

      In their view, why spend $500-1000 a month on SEO when if they spend $500-1000 a month on PPC, they KNOW they will get some leads.
      not exactly correct, although there is a good change that they may get some leads there is no guarantee for several reasons , firstly any new campaign may soak a lot of that up in testing keys that may not be effective or viable in terms of costs, secondly ppc is in two parts the first part is your role / send targeted visitors to the site, now you have done that it wont matter how many you send if the land page / product / service offered is crap, so yes if both parties work together, yes leads will be had but if you send people to a bucket of crap you will get nothing in return but the bill.

      then again you probably would not take the job if you seen a crap lander without having it fixed first.
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  • Profile picture of the author Aaron Doud
    How much do you charge to run a PPC campaign? Or do you base it on a certain percentage of their budget?
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    Aaron Doud - Sales & Success
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  • Profile picture of the author SirThomas
    PPC campaigns can absolutely be very profitable. I know some local companies doing nothing else but PPC. It's immediate and scalable. If your customers can afford it and want results now, offer it for them.

    Thomas
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  • Profile picture of the author zoro
    I run my own PPC Campaigns (with my own money) to generate local customer leads for my offline clients. It's what I do full time. I've tride selling Facebook Fanpages but with no luck. PPC Lead Generation is big buiness. If there's one thing offline clients understand and want more off ... it's LEADS.
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    • Profile picture of the author mrjibbles
      As with Iamnameless, thankyou to everyone. I would put individual replies but i don't want to stretch this thread out but truly, thankyou for the feedback guys!

      So glad I asked..

      Great stuff
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  • Profile picture of the author gid86er
    PPC is cool because you will be see immediate result to whatever your offer is.
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    Proven Steps, Time Tested Method of Building Real Online Business | See How I built a list of 1000s of Subscribers and Loyal Customers While Earning Big Commissions Checks
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  • Profile picture of the author danielkanuck
    The paid PPC results in the Google Search looks as if it's integrated with the organic search results. I would test PPC and generate leads to see if there's a local market that are looking for help... instead of doing a big SEO campaign that can take time and effort... and no results.
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  • Profile picture of the author RoyalServiceTeam
    paid is not bad for seo to me.
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  • Profile picture of the author danielkanuck
    I often see some companies that rank #1 in Google organically, will have a paid PPC listing right above their number 1 ranking. Why they do this, i have no idea. But i'm not sure how fast they were able to attain #1 organically, but it's obvious that they're at the top of the search results with a Google Adwords account. Start with PPC to test and see if it's profitable and that you can generate a lead with the best keyword. And if you can't, then it's probably futile to go and start a SEO campaign.
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  • Profile picture of the author agonce
    iAmNameless , I sent you an email to the email address provided on the footer of your website.
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    • Profile picture of the author John Durham
      Originally Posted by agonce View Post

      iAmNameless , I sent you an email to the email address provided on the footer of your website.
      Perfect example of how people get business contacts here without plugging or asking for it... Bravo Iamnameless.

      Thats how to get a business contact in "excellent Warrior form". The natural way.
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      • Profile picture of the author agonce
        Originally Posted by John Durham View Post

        Perfect example of how people get business contacts here without plugging or asking for it... Bravo Iamnameless.

        Thats how to get a business contact in "excellent Warrior form". The natural way.
        hahaha lol John, actually IamNameless had advised me to contact him through his website in another thread but I just wanted to remind him that I sent him an email and i posted here because he was active in this thread.
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  • Profile picture of the author wilder1047
    Building on what iAmNameLess mentioned.. on top of another one of his threads...

    There is something called the Google Engage program, as you can well imagine, you can GOOGLE it to find it!!

    It's an opportunity for marketing agencies and individuals to get affiliated with Google, and offer adword services to clients (not that it's necessary to do so). To get you started Google actually gives you 20, $100 vouchers to offer to your future clients.

    Although it doesn't make you a certified Google advertising partner, I personally drop the certified part and just say that my company has recently become accepted as an advertising partner with Google. This builds a ton of credibility in your prospects eyes.

    As for PPC being a great lead-in.. I 100% agree.

    For one, I find there are far more SEO companies then there are PPC companies.

    So, you're sticking out from the crowd - and then the massive selling point that they will see results almost instantly!!

    The ONLY downside (which isn't really one) is a test I came across that a company ran. They found that only a small percentage of searches will even consider clicking on the ads.

    I think that's due in part to the days when Google Adwords was the wild wild west.. when marketers could run their PPC ads directly into Squeeze Pages asking for e-mails and then running them to sales pages.

    People probably quickly realized that the ads were a waste of time when trying to find real content, and therefore have never given them a second chance.

    Of course you can't do that anymore, because Google will banish you to the firey pits of hell!!

    Which might not be a big deal if you're driving traffic for internet marketing offers, but offline businesses NEED Google - IMHO!


    Thanks,

    James

    PS - Don't know why I can't turn off the bold on this post...
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  • Profile picture of the author John Durham
    Oh I wasnt being sarcastic at all agonce... however... you are right, thats funny, LOL.

    With advice like this its probably worthwhile contacting him in either event.

    also, major props to wilder... great tip!

    Originally Posted by wilder1047 View Post



    Although it doesn't make you a certified Google advertising partner, I personally drop the certified part and just say that my company has recently become accepted as an advertising partner with Google. This builds a ton of credibility in your prospects eyes.
    Excellent. Its all about the hook!

    Originally Posted by wilder1047 View Post

    PS - Don't know why I can't turn off the bold on this post...

    Maybe its just really attracted to you... perhaps try a less provocative cologne?
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  • Profile picture of the author John Durham
    @ Tryin here.

    Certainly the page needs to convert for traffic to be worth anything...
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  • Profile picture of the author Evan887
    Couldn't agree more with the comments on this post! Let everyone else focus on SEO, and I will focus on PPC.

    Also, I believe that as offline marketers, we have an obligation to our clients to make sure that there is a positive ROI. If you can't go back to your client and tell them how much revenue you were able to generate for them, I think you are setting yourself up for failure.

    For my clients, I can tell them exactly how much their cost per sale is, their CPC, and how many web visits equals a sale. It's easier for me to track PPC than SEO. I even provide metrics on our TV ads and we are going to be doing some radio soon as well.

    By providing my clients with metrics and a positive ROI, I know that they won't leave me.

    Evan
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    • Profile picture of the author iAmNameLess
      Originally Posted by agonce View Post

      iAmNameless , I sent you an email to the email address provided on the footer of your website.
      Thanks, I have received it and will respond shortly!

      Originally Posted by tryinhere View Post

      not exactly correct, although there is a good change that they may get some leads there is no guarantee for several reasons , firstly any new campaign may soak a lot of that up in testing keys that may not be effective or viable in terms of costs, secondly ppc is in two parts the first part is your role / send targeted visitors to the site, now you have done that it wont matter how many you send if the land page / product / service offered is crap, so yes if both parties work together, yes leads will be had but if you send people to a bucket of crap you will get nothing in return but the bill.

      then again you probably would not take the job if you seen a crap lander without having it fixed first.
      Yeah, you're absolutely right. The major selling point in PPC vs. SEO though, is that in PPC you know you will get traffic. From that point its best to consult them in getting that traffic to convert. Good post.

      I'm pretty sure we have all had those disgruntled clients that used somebody else for SEO but in the end had no results to show for it. There are people out there that think SEO is a scam service....PPC is a great way to sell those people!
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