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offline method - what are your thoughts?

by Ben_R
10 replies
hi

I heard of this method ages ago - and it is fairly common - basically you redesign a local biz site - even a mockup with photoshop -
then email them it saying hi -

i think you need a redesign - this is only $200

its kind of like shawn's method here

http://www.warriorforum.com/offline-...step-step.html

but since im a designer I do website redesigns - Im not 100% certain of my skill at getting a number 1 google rank yet - - so anyway

what do you think?

how could it be improved ?

whats the emotional and logical statements that could clinch it - since its an email i can take alot of time to work on the sales letter and psychology of it
#method #offline #thoughts
  • Profile picture of the author P1
    No one can promise a number 1 spot, and if you aren't confident you can even get close don't offer them it.

    You have to fully do the research that keyword(s) first anyway before even thinking of doing it for anyone.
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  • Profile picture of the author Warrior Ben
    I would avoid trying to do a dual pitch of website & SEO services in one e-mail. Focus on the website and then upsell SEO down the line after you have them as a client.

    As for e-mail as a client acquisition tool, I've personally found it to not be that effective. That isn't to say that people aren't doing it better than me, but when you blast out a bunch of e-mails they either come across as too generic, or if you do them one by one, it is very time consuming.

    If you are going to take the time to mock up a quick redesign of a website, I would recommend calling the business and let them know you did a redesign and would like to meet with them for 15 minutes to show what you have done. This way you will get in front of them face to face and your closing ratio will be much higher.

    -Ben
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    • Profile picture of the author Ben_R
      Originally Posted by Warrior Ben View Post

      I would avoid trying to do a dual pitch of website & SEO services in one e-mail. Focus on the website and then upsell SEO down the line after you have them as a client.

      As for e-mail as a client acquisition tool, I've personally found it to not be that effective. That isn't to say that people aren't doing it better than me, but when you blast out a bunch of e-mails they either come across as too generic, or if you do them one by one, it is very time consuming.

      If you are going to take the time to mock up a quick redesign of a website, I would recommend calling the business and let them know you did a redesign and would like to meet with them for 15 minutes to show what you have done. This way you will get in front of them face to face and your closing ratio will be much higher.

      -Ben

      yeh i agree calling them and sending a redesign email sounds better
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  • Profile picture of the author iAmNameLess
    I think that is kind of lowering your value. You already invested time so you it gives them a chance to lowball you.

    I never have done it, but it just might work.
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  • Profile picture of the author O0o0O
    I would sell them the site first, then pitch the SEO as an upsell.
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    • Profile picture of the author Michael Bucker
      Do what you do best. The letter and the psychology of how you write it, should outsourced to a professional, I have worked with John Durham for years. He is on the warrior forum and he can write you a great letter.

      Be as Henry Ford. Surround yourself with professionals and let them do what they do best and you do what you do best.
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  • Profile picture of the author Aaron Doud
    Being one of the guys on the other side of the fence, ie the guys you are pitching to, my question is why? Why should I do a redesign? What does your redesign have that my website doesn't?

    Also depending on who you are targeting pitching a $200 website might get you laughed out in a bad way. Basically our company would never want that basic of a website.

    This is a big reason why I feel websites and such should only be pitched price and feature wise after having a discussion with the owner/manager. What do they need? What is their budget? What can you suggest?

    Now the what you can suggest can be an in. For example:

    "Hey Aaron I was looking over you website and I noticed your menu doesn't open into sub-menus. It means I had to click into a lot of pages to get to what I was looking for. Do you have time for to sit down with me and discuss some ideas I have to enhance your customer's experience?"

    If they said yes then you could suggest they also take some time before the meeting to put together a wish list of things they want as well. You can have a really great discussion and after the discussion set up a time in a few days or a week later to bring over some proposals.

    Makes the customer feels like you are a partner and not just a web designer. And that can really help lead into monthly fees for more than just hosting.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author Ben_R
      Originally Posted by lordauric View Post

      Being one of the guys on the other side of the fence, ie the guys you are pitching to, my question is why? Why should I do a redesign? What does your redesign have that my website doesn't?

      Also depending on who you are targeting pitching a $200 website might get you laughed out in a bad way. Basically our company would never want that basic of a website.

      This is a big reason why I feel websites and such should only be pitched price and feature wise after having a discussion with the owner/manager. What do they need? What is their budget? What can you suggest?

      Now the what you can suggest can be an in. For example:

      "Hey Aaron I was looking over you website and I noticed your menu doesn't open into sub-menus. It means I had to click into a lot of pages to get to what I was looking for. Do you have time for to sit down with me and discuss some ideas I have to enhance your customer's experience?"

      If they said yes then you could suggest they also take some time before the meeting to put together a wish list of things they want as well. You can have a really great discussion and after the discussion set up a time in a few days or a week later to bring over some proposals.

      Makes the customer feels like you are a partner and not just a web designer. And that can really help lead into monthly fees for more than just hosting.
      well ill see if it works if it does then ill let you know - cos you never know till you do it -

      but these websites are so basic that anything would be an improvement - im starting at the low end first too so $200 is ok. I find alot of people charge that for a site - its about volume anyway I can code a site in 1 - 2 hours - I work 15 hours days you do the maths

      -- anyone actually tried this and had success ?
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  • Profile picture of the author Aaron Doud
    If they have weak sites might be worth it if you time invested isn't too much. $200 is not a big investment for them.

    Once you try this give us a heads up if it worked.
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    Aaron Doud - Sales & Success
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