The Easiest Cold Call Conversion Ever - Cut Out Junk
Just wanted to share what happened to me today on a cold calling binge.
Usually when I cold call people I have a sale proposition/pattern of talking where I beat around the bush and try to cleverly get them interested.
My father has been in sales for a LONG time, and so I told him about what I say thinkin hed approve. He basically told me I was a idiot.
He said that one thing that always gets him to establish a business partner ship or listen to a pitch is straight forward honesty/respect for the persons intelligence.
He added that he and most people he knows usually hang up the phone the second they sense a crafted sales pitch coming. One thing he said that really struck home was,
"People LOVE spending money, they love buying things, they hate being sold things though"
Honestly I thought he was wrong. I have made sales, but whatever.
Sooooooo
Today when I was calling people, I was extremely hungover and tired. So i decided what the hell..Maybe ill just cut to the chase since I feel like being lazy.
So I called a guy up, and it went like this
"Hey, my names Alex. Honestly, I know your busy so I will just cut the sales pitch. I am calling because I would like to sell you something that is going to bring you more business through google and pay for it self. Wanna hear about it?"
"Hi Alex, sure Ill hear you out"
*I was pretty much ready to hang up the phone..and then was like...wait what?!"
I told him exactly what I was gonna do. He said it sounded great and agreed to a meeting. At the end of it I was kinda shocked, so I asked him what got him to stay on the phone out of curiosity
I am not saying this is some secret or even consistent way to get clients, but pretty eye opening to me. Guess my dads not a total idiot
In short. Being brutally straight forward can work. Who'da thought.
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