Experienced Offliners please help: How would you go about creating a $1k/month in 30 days?

by dic
17 replies
Hi everyone,

I've just left school and trying to start out in the offline scene. I don't have a job and I need to start landing some deals fast!

I've been into IM for a while, so I'm no newbie, but I was wondering what you consider to be the best ways to start out as a consultant?

I'm interested in LinkedIn - I think it's got a lot of potential for creating connections & lucrative partnerships with local businesses - but it also seems like a more long-term option.

To get up and running quickly (e.g. earning $1k/month after working full-time on it for 30 days), what
  • services
  • industry
  • method of finding & approaching businesses
would you recommend?

Thanks for your time!

Benedict
#$1k or month #creating #days #experienced #offliners
  • Profile picture of the author Huie
    Not my method but i saw it around here before. Just buy lots of " Open " signs or " ATM" from alibaba.com and ask businesses if they need it and explain how it will increase there traffic. Something like that.
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    • Profile picture of the author Marc Marseille
      What has worked for me is seaching Google for business beyone page 1 of Googe and sending them email messages. Also businesses that are currently paying PPC...chances are they are losing money on advertising in need help with SEO FAST!!!
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      • Profile picture of the author David Miller
        Originally Posted by Marc Marseille View Post

        What has worked for me is seaching Google for business beyone page 1 of Googe and sending them email messages. Also businesses that are currently paying PPC...chances are they are losing money on advertising in need help with SEO FAST!!!
        Sending an email to a business using PPC is a good thought, but make sure you DO NOT use their contact form. My firm runs PPC several times throughout the year, and I can tell you first hand that nothing annoys me more then a rep that spends my PPC budget to sell me something. Better yet, pick up the phone!
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        • Profile picture of the author Marc Marseille
          Originally Posted by David Miller View Post

          Sending an email to a business using PPC is a good thought, but make sure you DO NOT use their contact form. My firm runs PPC several times throughout the year, and I can tell you first hand that nothing annoys me more then a rep that spends my PPC budget to sell me something. Better yet, pick up the phone!
          I did not mean click on their PPC ad to send them an email. I basically copy and paste their url in my browser and in my email message I let them know that I did not click on their ad because I know the high price of PPC...Good point though, you definitely do not want to do that. Some PPC cost are as high as $25 per click.
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          • Profile picture of the author HonestJ
            Originally Posted by Marc Marseille View Post

            I did not mean click on their PPC ad to send them an email. I basically copy and paste their url in my browser and in my email message I let them know that I did not click on their ad because I know the high price of PPC...Good point though, you definitely do not want to do that. Some PPC cost are as high as $25 per click.

            Need recurring quick cash? A daycare in your home or cleaning businesses.
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          • Profile picture of the author David Miller
            Originally Posted by Marc Marseille View Post

            I did not mean click on their PPC ad to send them an email. I basically copy and paste their url in my browser and in my email message I let them know that I did not click on their ad because I know the high price of PPC...Good point though, you definitely do not want to do that. Some PPC cost are as high as $25 per click.
            You would be AMAZED at how many people contact me through the site contact form! We have some ads that are up around 60 bucks a click...so that's a sales rep that makes my ignore list pretty quick.
            Signature
            The big lesson in life, baby, is never be scared of anyone or anything.
            -- FRANK SINATRA, quoted in The Way You Wear Your Hat
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  • Profile picture of the author Warrior Ben
    Hi Benedict,

    This is somewhat of a loaded question because there is no easy way to get up to $1k recurring a month in just one month. You could spend some time going for a large client, but without having a history of being in business you will probably find that hard to do.

    Here is how I would approach it if I was in your shoes... Since you are looking to make $1k a month, there are two ways to go about it: 1) Sell services for an upfront fee and 2) Make recurring revenue from previous sold services.

    Since you are just starting out, I wouldn't shoot for trying to make your $1,000 from recurring. Building up a recurring revenue stream takes time. For your short term efforts, I would focus on selling just two $500 products or services in the next month.

    For me personally, I have found that mobile websites linked to QR Codes are a very easy sell to people who are already running print ads. I recommend focusing on selling these because it is what works very well for me.

    Since you are looking to get 2 sales, you should plan on meeting with at least 10 businesses. Depending on your sales skills you might be able to do it with less appointments, but even if you are a beginner you should be able to close 2 out of 10.

    To get these 10 appointments you are going to have to get on the phone and get a hold of at least 50 decision makers. This means you will have to call anywhere from 150 to 250 businesses, many times calling again if you don't get a hold of the decision maker the first time around. This may sound like a lot, but if you pace yourself and do 20 - 30 calls a day, it really isn't that bad. It comes out to about 2 - 3 hours of cold calling every day.

    As for the businesses to call to offer QR Codes & Mobile Websites, start looking at every print advertisement you come across. Look for ValPaks (the blue envelopes of ads that come in the mail), Coupon Clippers, RedPlums, Yellow Pages, Newspapers, Local Magazines, Apartment Listings or other ads in the front of the grocery store, and anything else you can come up with. Any business that is running an ad is a potential client.

    Once you have your list of businesses to call, start calling them. Keep a spreadsheet to keep track of who you called, when you called, and when you should follow up with a call. When you call you also should try to have the business owner's name so that you can ask for him or her directly. To find their name, check out their website. If you can't find it on their website then go to your Secretary of State website and look for the business/corporations division. Pretty much all SoS websites will have a search field where you can search for who owns the business.

    Once you have the owner's name, call up the business and ask for them by name. If you get them on the phone, do not try to sell them on your service. Only sell them on meeting with you. I have written a whole post about cold calling (which you can find in the "Best of" in my signature) that goes over this whole concept.

    When you meet with the business owner make sure to do a demo of scanning a QR Code that takes them to a sample mobile website you've created. (Check out WillR's WSO for some great templates that are easy to update). I've found that by doing a demo the product practically sells itself.

    Even if you don't make a sale the first meeting, don't get discouraged. Keep calling and keep setting appointments. It is going to be frustrating at times. It's a grind. You are probably going to want to give up at some point. Don't do it! Keep going!

    Sell two mobile websites for $500 a piece and you have made your $1,000. Charge a $50/month "hosting" and updating fee. Once you have sold 20 mobile websites with a $50 recurring, you will have $1,000/month recurring.

    After you get good at selling 2 mobile websites a month, find out what your sales ratios are and just scale up from there. Pretty soon you will see that selling 2 mobile websites a week is not that hard. Realistically after about 3 or 4 months you can be up to $1,000 recurring.

    I hope this helps and best of luck getting started!

    -Ben
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    • Profile picture of the author John Durham
      Originally Posted by Warrior Ben View Post

      do 20 - 30 calls a day, it really isn't that bad. It comes out to about 2 - 3 hours of cold calling every day.

      ???????????


      What Ben said, only try 100-200 numbers per day. That should work out to about 3 hours. Do that and you are Golden.
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      • Profile picture of the author Warrior Ben
        Originally Posted by John Durham View Post

        ???????????


        What Ben said, only try 100-200 numbers per day. That should work out to about 3 hours.
        I'm not working on an auto-dialer or going at a super fast pace (obviously)... I generally take a couple hours to make 20 calls, but this involves doing quick research before each call (check out the website, Secretary of State listing) and after I every call I keep detailed notes that I enter into SalesForce. This allows me to be very precise on my follow up calls. With all that put together, each "call" is about 5 minutes, with some being longer when I actually get into a conversation with a prospect.

        Now obviously it is possible to just power through, but I think a newbie is going to have a very hard time doing that. In fact, without an auto-dialer I see it almost impossible to average 1 call a minute while also keeping notes of who you call and what was said.

        Also, it's going to take time to learn and master their script. Clearly the more calls they make, the better their script will be, so if somebody has no problem going through 200 numbers a day, by all means they should do so.

        -Ben
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  • Profile picture of the author sdentrepreneur
    Since your young and new to the Offline Game. I would cherry pick one local business near you and offer your services free for 60 to 90 days. Then after 90 Days, start charging them $500 or more per month. During the first 90 days, you use them as a referral and they will also be one of your best cheerleaders because you are managing their account for free.
    You could follow this model 10 times and make $5,000 per month. You mainly need to be deliver what you promise...
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    • Profile picture of the author YellowGreenMedia
      Originally Posted by sdentrepreneur View Post

      Since your young and new to the Offline Game. I would cherry pick one local business near you and offer your services free for 60 to 90 days. Then after 90 Days, start charging them $500 or more per month. During the first 90 days, you use them as a referral and they will also be one of your best cheerleaders because you are managing their account for free.
      You could follow this model 10 times and make $5,000 per month. You mainly need to be deliver what you promise...
      But he needs it in 30 days lol

      You could sell mobile sites..... lots of businesses don't have one yet... I know for a fact that you could do more then 1K in less then 30 days... but it is hard work and you have to know a bit about designing and stuff
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      • Profile picture of the author dic
        Thanks for all your replies everyone! It constantly amazes me what a supportive community this is...

        Originally Posted by Warrior Ben View Post

        For me personally, I have found that mobile websites linked to QR Codes are a very easy sell to people who are already running print ads. I recommend focusing on selling these because it is what works very well for me.

        Since you are looking to get 2 sales, you should plan on meeting with at least 10 businesses. Depending on your sales skills you might be able to do it with less appointments, but even if you are a beginner you should be able to close 2 out of 10.

        To get these 10 appointments you are going to have to get on the phone and get a hold of at least 50 decision makers. This means you will have to call anywhere from 150 to 250 businesses, many times calling again if you don't get a hold of the decision maker the first time around. This may sound like a lot, but if you pace yourself and do 20 - 30 calls a day, it really isn't that bad. It comes out to about 2 - 3 hours of cold calling every day.
        Such a helpful and in-depth answer Ben! Thanks (I would 'thank' you but it won't let me yet), you're my new best friend on this forum Mobile sites seem like a good way to go, and breaking it down to two $500 sales/month makes the target concrete and achievable.

        A couple of stumbling points I may have with that approach, though, is that a) I don't have a car, so I have to rely on public transport, which isn't great in my area (would you say it's vital to meet clients in person?) and b) I have a 10 year old phone, so demonstrations wouldn't be possible, at least not for now...

        Cold-calling really doesn't appeal to me, but it's one of those things I know I have to get out of my system (I have done it before, and actually the fear left me by the end of the session - it's just crept back again recently), and having read your Warrior Challenge on here last month, I think it's probably time to face my fear!

        Originally Posted by Marc Marseille View Post

        What has worked for me is seaching Google for business beyone page 1 of Googe and sending them email messages. Also businesses that are currently paying PPC...chances are they are losing money on advertising in need help with SEO FAST!!!
        Those are both great ways of finding clients, thanks! I'm guessing anywhere a business is already spending money on marketing is going to be an easier sale.

        Originally Posted by sdentrepreneur View Post

        Since your young and new to the Offline Game. I would cherry pick one local business near you and offer your services free for 60 to 90 days. Then after 90 Days, start charging them $500 or more per month. During the first 90 days, you use them as a referral and they will also be one of your best cheerleaders because you are managing their account for free.
        You could follow this model 10 times and make $5,000 per month. You mainly need to be deliver what you promise...
        I like that idea - I have a lot of free time at the moment, so I wouldn't have a problem with it. Do you have any tips on approaching a business, and which are the best (most connected) to go after?

        Originally Posted by richardpm View Post

        So if I were you I would look at what your skills/services are place a good and fair value on them do a presentation to show businesses and then go and see them!
        My skills lie in working out how things work, so no service is a problem for me really... Cold-calling and approaching clients isn't my forte, but obviously necessary in some form. I'm thinking maybe offering a free foot-in-the-door service (like Google Places listing or basic website) that adds value, and then seeing how things go from there, as that should break down any initial objects a biz owner may have.

        Originally Posted by YellowGreenMedia View Post

        But he needs it in 30 days lol

        You could sell mobile sites..... lots of businesses don't have one yet... I know for a fact that you could do more then 1K in less then 30 days... but it is hard work and you have to know a bit about designing and stuff
        Aren't there enough mobile templates out there already to not have to worry about coding/design etc.? I don't really know the nuts and bolts of mobile marketing yet - how do you integrate a mobile site with a Wordpress/HTML site?

        ***

        One problem I'm facing at the moment (don't know if it's purely in my head or what) is that I'm so much younger than most people I'd be dealing with, and therefore perhaps too inexperienced to seem like an expert? What are your thoughts about this? It seems to me that most people doing well out of offline work are old enough to seem like real businessmen... Do you think I'm overthinking it, or is it really an obstacle to overcome with biz owners?

        Thanks again everybody!
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        • Profile picture of the author Warrior Ben
          Originally Posted by dic View Post

          Such a helpful and in-depth answer Ben! Thanks (I would 'thank' you but it won't let me yet), you're my new best friend on this forum Mobile sites seem like a good way to go, and breaking it down to two $500 sales/month makes the target concrete and achievable.

          A couple of stumbling points I may have with that approach, though, is that a) I don't have a car, so I have to rely on public transport, which isn't great in my area (would you say it's vital to meet clients in person?) and b) I have a 10 year old phone, so demonstrations wouldn't be possible, at least not for now...

          Cold-calling really doesn't appeal to me, but it's one of those things I know I have to get out of my system (I have done it before, and actually the fear left me by the end of the session - it's just crept back again recently), and having read your Warrior Challenge on here last month, I think it's probably time to face my fear!
          Thanks Benedict!

          To answer your question, yes it is possible to do virtual presentations. Check out Join.me (http://join.me) for a free screen sharing program. This will allow you to do a remote presentation by sharing your screen and using PowerPoint or something. You can also use a Smartphone Emulator to show what a mobile site will look like on a smartphone. With that said, I find that meeting face to face really helps in closing deals because local businesses like to see who they are working with and usually prefer to work with somebody local.

          As for not having a smartphone, that is a problem when it comes to doing a demo. I've found the demo of scanning really wows prospects. A lot of wireless carriers are starting to offer smartphones for a penny now. If you can find away to afford the monthly plan, I would definitely do so and consider it an investment in your business.

          -Ben
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          • Profile picture of the author dic
            Thanks for your replies everyone! Especially this one:

            Originally Posted by DennisMc View Post

            Read John Durham's threads on calling potential customers. Listen to his "Offline on Crack" audios. They are excellent and helped me get started last month. They were free and are on his threads somewhere. Listen to them over and over and you will find that it's not that hard after all. Good luck, Dennis
            I devoured the audios, and now I'm ready & pumped to start calling businesses. I'm going to write an accountability post on this forum now, in fact.
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  • Profile picture of the author richardpm
    Hi Dic,

    That is a kind of hard question to answer since none of us really know where your IM talents lay. You can easily make $500 inside of a week off 1 client if your able to deliver.

    I currently am making about $5500 p/m (total turnover of $8800) off only 8 clients by providing them with a complete online and offline marketing solution for their business. I look after their front end and backend plus everything else in between.

    I started doing this only 2 months ago!

    What's funnier is I haven't even set up my own sites properly yet, but I am good salesman with a very good unique system to offer businesses.

    So if I were you I would look at what your skills/services are place a good and fair value on them do a presentation to show businesses and then go and see them!
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  • Profile picture of the author Looking4Mentor
    Originally Posted by dic View Post

    Hi everyone,

    I've just left school and trying to start out in the offline scene. I don't have a job and I need to start landing some deals fast!

    I've been into IM for a while, so I'm no newbie, but I was wondering what you consider to be the best ways to start out as a consultant?

    I'm interested in LinkedIn - I think it's got a lot of potential for creating connections & lucrative partnerships with local businesses - but it also seems like a more long-term option.


    To get up and running quickly (e.g. earning $1k/month after working full-time on it for 30 days), what
    • services
    • industry
    • method of finding & approaching businesses
    would you recommend?

    Thanks for your time!

    Benedict

    Hi Benedict!

    Take a look at this thread: $25 bucks in your pocket and $1000 in 1 week- Can it be done?
    You will see fellow Warriors offering their offline/online ideas and proven methods. Let me know what you find!

    Peace
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  • Profile picture of the author DennisMc
    Read John Durham's threads on calling potential customers. Listen to his "Offline on Crack" audios. They are excellent and helped me get started last month. They were free and are on his threads somewhere. Listen to them over and over and you will find that it's not that hard after all. Good luck, Dennis
    Signature
    "You can have everything you want in life if you'll just help enough other people get what they want" Zig Ziglar
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