Service Industry Businesses: Here is what they pay for leads :)

I was scouring the net for some information, and I came across this PDF.

Here's a quick breakdown of what this is:

ServiceMagic (ServiceMagic.com | Get Matched to Top-Rated Remodelers, Plumbers & More) is basically a broker site. Say you want to get your bathroom shower remodeled: You go to their website, drill down to what you are looking for (bathroom shower remodel) and in what area (your city), etc and they will take that lead and offer it up to all of the businesses that can fulfill it within your area (businesses that utilize ServiceMagics service), and one of them buys your lead from ServiceMagic, and voila.

They cover basically all service industries, from home remodeling to auto repair.

So, the PDF file here contains a breakdown of what these businesses will pay for a specific job lead.

You'll notice 4 different prices for each little service, here is what they mean:
PP = Premiere Pro (their high end plan, which allows people to purchase leads for B2B (from what I understand) at a slightly cheaper rate than usual)
LS: Lead Select (their regular pricing)
Residential: The price a business pays for a residential lead of the specific type
Business: The price a business pays for a business lead of the specific type

Anyways, here is a link to the file: http://ge.tt/9290NXA?c

I suggest all of you offliners take the time to check this out, especially if you are having trouble pricing your services, or you always find yourself feeling like you can't charge more than you likely are.

Remember, these are the prices that these companies pay PER LEAD.

Example: A lead for 'Exterior Home or Structure - Paint or Stain' is $33 for a Residential lead, and $51 for a Business lead!

If you do SEO for a painting company, and they are getting, say 6 leads a month from your efforts for an Exterior Paint or Stain on homes, the MINIMUM you should be making is $190, and that isn't factoring in anything else.

And alas, here is a list of all of the lead prices inside the PDF that are equal to or over $50 each, so you can get right to the good industries to work with.

Enjoy


* Roofing, Siding & Gutters
* Roofing - Install or Replacement - $55/$66
(Same price for Asphalt Shingle, Flat, Foam, Single Ply, Metal, Natural Slate, Traditional Tile, Wood Shake or Composite)
* Siding
* Exterior Painting or Staining: Liquid (Spray-On) Siding - Apply - $55/$66
* Concrete, Brick & Stone: Brick or Stone Siding - Install - $50/$60
* Vinyl Siding - Install or Replace - $55
* Wood or Fiber-Cement Siding - Install - $55



* Senior Housing
* Nursing Home - Medicare/Medicaid - $65
* Nursing Home - Private Pay - $65



* Additions, Remodels & Renovations - Construction
* Additions, Building Outbuildings & Structures
* Addition to Existing Structure - Build - $50/$60
* Garage - Build - $50/$60
* Greenhouse - Build - $50/$60
* Remodels & Renovations
* Bathroom - Remodel - $50/$60
* Kitchen - Remodel - $50/$60
* Pool Enclosure - Build - $50
* Shelter or Outbuilding - Build - $50
* Major Renovation - Multiple Rooms - $50/$60
* Remodel to Accommodate a Disability - $50/$60
* Disability Elevator or Chair Lift - Install - $50/$60
* Site preparation
* Building Site - Preparation and Clearing - $50/$60
* Demolition - $33/$50
* Roofing: Roofing - Install or Replacement
* Recovery Services - Disaster
* Major Home Repairs (General Contractor) - $50
* Recovery Service - Earthquake Damage - $50



* Architects, Builders, Designers & Other Professionals
* Builders & General ContractorsCustom Home, Log Home, Newly Constructed Home - New Community, Newly Constructed Home - Older Community - $55
Modular Home - $50
* Engineer - Soil - $50



* Heating & Cooling
* Air Conditioning & Cooling: Central A/C - Install - $42/$51
* Central Heating System: Central Heating System - Install or Replace - $42/$51
* Heat Pump - Install or Replace - $42/$51



* Windows & Doors
* New Windows - Multiple - $42/$51



* Electrical, Telephone & Wiring
* Electrical for Additions & Remodels - Install - $50/$60
* Home Automation System - Install / Service - $50
* Building Automation System - Install / Service - $60
* Audio/Visual System - Install - $60
* Generator - Install - $33/$50
* Solar Panels/Electric System - Install - $42/$51



* Plumbing
* Faucents, Fixtures & Pipes: Plumbing for Additions & Remodels - Install - $50/$60
* Septic System - Install or Replace - $33/$50
* Boiler or Radiator Heating System - Install - $33/$50



* Painting & Staining
* Exterior Home or Structure - Paint or Stain - $42/$51
* Interior Home or Surfaces - Paint or Stain $36/$54
* Specialty Painting: Faux Finishes, Mural or Trompe L'oeil, Textures - $36/$54



* Flooring
* Hardwood: Hardwood Wood Flooring Install or Replace - $38/$57
* Tile: Stone (Granite, Marble, Slate, etc) - Install - $33/$50
* Laminate & Vinyl: Simulated Wood or Stone Laminate - Install - $33/$50



* Carpentry & Cabinets
* Wood Fence - Install - $33/$50
* Carpentry Framing - Install - $50


And the most expensive lead is?
With a per-lead price of $80/lead, real estate developers top the list.