What does ValPak cost?

by 15 comments
I know I can call my local ValPak office to get their price, but it's after hours and there are some knowledgeable folks here so I thought I'd post it here.

What does it cost to run an ad in a ValPak mailing?
#offline marketing #cost #valpak

  • Profile picture of the author timpears
    I believe it is based on the number distributed. So each area is priced differently. I could be wrong, but I think you will have to call your local rep to have them price out the area you buy for distribution.
  • Profile picture of the author MichaelHiles
    It's specific to each city because it's a franchise model, but generally it's priced by zip code. The general estimate is around $35/1000 mailers.
  • Profile picture of the author FormerWageSlave
    Thanks guys.
  • Profile picture of the author MrCake420
    There is a company around here, that is like ValPak but it puts its flyers in a 5.5x11 booklet. Charges around $700 for 60,000 homes for a full page in it. There was over 60 businesses doing full page ads, the booklet goes out every 2 months. A few half page ads in it too. I did the math and research awhile ago when I was interested, it cost him between 11-13k to produce the book and get it to 60,000 homes via Canada Post. There is 2 like that, and ValPak and another one identical to ValPak in my city of 160,000............
  • Profile picture of the author rugman
    $495 per zone by me last time I did it - long ago! Got one call and no job out of it - not a fan.
  • Profile picture of the author oogyboogawa
    Lol, I had to Google to find out what ValPak was! I'd seen the name a couple times on threads here, but I'd never heard of it outside this forum so never knew what it was...
  • Profile picture of the author K2SMedia
    Using this as a guide: http://www.valpaknh.com/images/2010_..._RATE_CARD.pdf

    People are paying $4,500 for a one-time mailing to 10k homes, or $680 per mailing to 10k homes if they order 6 mailings.

    EDIT: Which breaks down to $.45 per home & $.07 per home, respectively.
  • Profile picture of the author mattflynn
    This was along time ago, but my brother paid somewhere around $1500 for 4,000 houses and they did design the coupon for him. I don't think he got any exclusive, so there were other of the same business in the mailing.
  • Profile picture of the author Centurian
    If you're going to use ValPak, be sure to use direct response lead generation methods. Otherwise, you might as well throw your money out with the trash.

    You obviously need a powerful offer for people to visit your opt-in page or call a 24-hour recorded message.

    Be especially sure this is going to your hot, target market. If not, it's just a mass mailing at best gets a 1% to 3% response. Conversion from suspect to prospect with further diminish your return.

    You may be better off to design a bold post card, get targeted mailing addresses of your primary prospects, and mail a direct response offer to these.

    Beef your response rate by follow-up calls behind the mailing. "I'm calling about the postcard you just received... oh you didn't see it, it offers..."

    Better to send a 100 cards to a hot list, than 10,000 to deadwood. It's cheaper too.
  • Profile picture of the author RaptorGabe
    Good information thanks for responding guys, if you are reading through this pay attention to this stuff. It's gold
  • Profile picture of the author blueboxer
    We have a few companies, MoneyMailer, ValPak, CouponMail. There are several companies out there to consider.
  • Profile picture of the author FormerWageSlave
    I was considering trying out some affiliate offers in the ValPak. I will have to crunch the numbers to see if it's worth a shot.
  • Profile picture of the author unlimitedmarketing
    How about finding local businesses that are using ValPak and seeing if they have a site, fanpage, twitter account? Heck you could design their ValPak ad and put a QR code on it to test the response. A lot of ads on there only have phone numbers. This could be a great way to find people that are already spending money on advertising, and are more than likely not getting any results.

    FormerWageSlave, I would not waste money on ValPak try adwords or another PPC method that is much more targeted. A lot of people throw the ValPak ads away without opening it, try something more targeted. Start a blog, outsource the content writing, build a list, sell to them. Voila!
  • Profile picture of the author FormerWageSlave
    I already do that... I had good luck with affiliate offers on targeted postcards and was curious about ValPak to see if I could do it even cheaper. There's also a flyer service in my city I'm thinking about.

    Originally Posted by unlimitedmarketing View Post

    FormerWageSlave, I would not waste money on ValPak try adwords or another PPC method that is much more targeted. A lot of people throw the ValPak ads away without opening it, try something more targeted. Start a blog, outsource the content writing, build a list, sell to them. Voila!
  • Profile picture of the author danielkanuck
    What did the Val-pak cost come out to actually be?

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