What does ValPak cost?

by 15 comments
I know I can call my local ValPak office to get their price, but it's after hours and there are some knowledgeable folks here so I thought I'd post it here.

What does it cost to run an ad in a ValPak mailing?
#offline marketing #cost #valpak
  • Profile picture of the author timpears
    I believe it is based on the number distributed. So each area is priced differently. I could be wrong, but I think you will have to call your local rep to have them price out the area you buy for distribution.
  • Profile picture of the author MichaelHiles
    It's specific to each city because it's a franchise model, but generally it's priced by zip code. The general estimate is around $35/1000 mailers.
  • Profile picture of the author FormerWageSlave
    Thanks guys.
  • Profile picture of the author smith8903
    Banned
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  • Profile picture of the author rugman
    $495 per zone by me last time I did it - long ago! Got one call and no job out of it - not a fan.
  • Profile picture of the author oogyboogawa
    Lol, I had to Google to find out what ValPak was! I'd seen the name a couple times on threads here, but I'd never heard of it outside this forum so never knew what it was...
  • Profile picture of the author mattflynn
    This was along time ago, but my brother paid somewhere around $1500 for 4,000 houses and they did design the coupon for him. I don't think he got any exclusive, so there were other of the same business in the mailing.
  • Profile picture of the author RaptorGabe
    Good information thanks for responding guys, if you are reading through this pay attention to this stuff. It's gold
  • Profile picture of the author mallocsmith
    Banned
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  • Profile picture of the author blueboxer
    We have a few companies, MoneyMailer, ValPak, CouponMail. There are several companies out there to consider.
  • Profile picture of the author FormerWageSlave
    I was considering trying out some affiliate offers in the ValPak. I will have to crunch the numbers to see if it's worth a shot.
  • Profile picture of the author unlimitedmarketing
    How about finding local businesses that are using ValPak and seeing if they have a site, fanpage, twitter account? Heck you could design their ValPak ad and put a QR code on it to test the response. A lot of ads on there only have phone numbers. This could be a great way to find people that are already spending money on advertising, and are more than likely not getting any results.

    FormerWageSlave, I would not waste money on ValPak try adwords or another PPC method that is much more targeted. A lot of people throw the ValPak ads away without opening it, try something more targeted. Start a blog, outsource the content writing, build a list, sell to them. Voila!
  • Profile picture of the author danielkanuck
    What did the Val-pak cost come out to actually be?

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