Do people really make any money with Offline marketing?

by Robb43
25 replies
Hey everybody I was just wondering, Do people really make any money with Offline marketing? I guess I am just having a confidence problem. My wife just opened here own business and she seems to get calls and email all the time from people trying to sell her offline services. My thought is that if this many people are calling here that the market must be saturated with these services and no one is making money.

What are your thoughts?

Rob
#make #marketing #money #offline #people
  • Profile picture of the author Aaron Doud
    Wanna make money?
    You see what they are doing?
    How can you be different?

    Trust me businesses need these services but a normal cold call wont work on a lot of them because they get loads.
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  • Profile picture of the author Allen Crawley
    Originally Posted by Robb43 View Post

    Hey everybody I was just wondering, Do people really make any money with Offline marketing? I guess I am just having a confidence problem. My wife just opened here own business and she seems to get calls and email all the time from people trying to sell her offline services. My thought is that if this many people are calling here that the market must be saturated with these services and no one is making money.

    What are your thoughts?

    Rob
    I have been providing offline marketing services to local business for a few years now. Yes, there are more competition now than before but there is a ton of opportunity in this market. In my opinion, no way near over saturation. It's just a matter of time till the fly by nighters, opportunity seekers and scammers fade away and those that have built a real business will thrive.

    I provide google places packages, video packages, email marketing, sms marketing, website development, social media management, etc. Oh and by the way, I don't do any cold calling!
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    • Profile picture of the author BlogDiva
      Originally Posted by CrawleyBug View Post

      Oh and by the way, I don't do any cold calling!
      So, what do you do to get clients?
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  • Profile picture of the author ClaraBeara
    Yah people do. It just takes a lot of time and patience. You have to know what you're doing and just get your name out there.
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    • Profile picture of the author DebbieB
      Don't think about the money first and foremost.

      Just like any other business, there is money in providing online services to offline businesses.

      But you won't succeed if you think about the money first.

      Figure out what value you're offering. How you can really provide something that's worth having. Something that's irresistible.

      And then you'll make money.

      And yes, in answer to your question - people really can make a nice living working to help offline businesses.

      Debbie
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      • Profile picture of the author swilliams09
        I'm on my fourth offline client. Designing a website. All of my clients have come from people I know. I did a site for one person, and they referred me to two more, one of which referred me to another.

        I'm finding out the key to local marketing (I like that term better than "offline") is being a part of the local community. Everyone of my clients own businesses and they all get calls every day from people promising them to get them to the 1st page of google. Even my mother's non-profit gets these calls. They all hate them. To paraphrase my mother " I don't know these people, they talk like they work for google or yahoo when they don't, and that seems like a big promise to make, and how is that going to help our organization?"

        This is where cold callers fall short in local markets in my opinion. They don't tailor their sales pitch to the customer. They shotgun blast out to everyone. That surely works or they wouldn't do it, but not everyone is going to buy based on that approach.

        I have no problem sitting down and explaining to my customers exactly how they should use the internet to market their business. I like being able to show them other local businesses that I have done work for. I try to be honest about what the internet can do for them, and what results they should see depending on their level of commitment to an online marketing plan. I don't sell them pie in the sky fantasies, I may play it up a bit but I stop short of overhyping or outright lying. It helps build trust.

        I'm still a noobie with barely a handful of clients but this is what has worked for me in the last couple of months, and I've made more money with local people than I have from online.

        I'm gearing up now to actively peruse my local market. I've become a member of the chamber of commerce and I'm attending networking events and talking to people about what I do. When they see the work I've done for local people they know including a few local super stars, it will help build my name as someone who can be trusted in the community. I think trust is the most important thing for local business owners.
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      • Profile picture of the author sinejulia
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        • Profile picture of the author Syzygy999
          Offline marketing covers so much, that it's hard to know what to offer people. I have decided to start with facebook pages (and figure I can branch out from there depending on what clients need).

          I am at a total loss as to what prices to quote. I understand there are dangers in both overpricing and underpricing. What would you more experienced folks charge for each of the following:

          1. Creating a basic fb page for a business, with nice profile graphic and perhaps some help in getting it noticed initially. (But no custom apps or anything.)

          2. Creating a fb page with an app, like this one: https://www.facebook.com/pages/Haw-R...85237251555995

          3. Creating a video for a business (with Animoto) such as the one shown on the page above.

          4. Setting up an email list (with Aweber or similar) and managing it for the client (sending a regular newsletter or coupons, for example).

          5. Offering a package of 2, 3 and 4 for one price.

          Really, any guidance on this will be hugely appreciated. I am starting to get inquiries, and that is the first question.

          I am not comfortable saying, "Let's talk first before I quote you a price." I personally do NOT respond to people who use that approach to try to sell ME something-- always sounds like they're trying to soften me up for sticker shock! On the other hand, I know that every situation is different; but I'd at least like to give them a ballpark.

          Steve
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  • Profile picture of the author iAmNameLess
    Whats your wife's number? Let us try, LOL.

    On another note, two links in your sig don't work.

    Back to the point of the thread, yes, offline marketing works. Ask yellow pages and other giants. How about findlaw, they make a fortune in recurring income. There are many on this forum that make a healthy living doing this. I do this full time and do well. Of course people can make money with this. If you haven't, it is because you're just doing it wrong. People calling your wife all the time, probably are making money.. a 30 second phone call to possibly generate a lead is very efficient.
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  • Profile picture of the author TopKat22
    Absolutely!!!

    I have started several offline businesses in highly competitive markets not just marketing.

    My approach was always bigger and better not less expensive. As a matter of fact, I was usually the most expensive of my competition.

    When I sold my businesses and "semi retired", I set my hourly fee so high so that I wouldn't get business (believe it or not).

    So take the other advice in this thread. Be better, do more.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author Robb43
    Thanks for all you in put!! One thing that I hate in today's world is how NON customer service we have become. It's true what everybody said "you just have to take action".

    Thanks I have started talking to local business and hope to land my first soon.

    Thanks again.
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    • Profile picture of the author tonyscott
      Originally Posted by Robb43 View Post

      Thanks for all you in put!! One thing that I hate in today's world is how NON customer service we have become. It's true what everybody said "you just have to take action".

      Thanks I have started talking to local business and hope to land my first soon.

      Thanks again.
      Why not start with your wife's business Rob and move on from there?

      Tony
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  • Profile picture of the author chrisnotes
    Not only can you make money, but really good money offline. Find yourself a nice lil' niche to carve out and attack the heck out of it. Like somebody else said, if there are many competitors, just be better somehow. There are endless opportunities to making money offline!
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    • Profile picture of the author dtaylor
      Decide on a couple of basic services to get started, such as Google Places, Videos, mobile websites. Develop a very basic offer.

      Do a Google search for a particular business you would like to work with (plumbers, dentists, lawyers, whatever).

      Go to page 2 and start calling them. Don't stop until you have called at least 500 companies.

      Don't try to sell them right then (my opinion, my method). Tell them you have created a video to show them how they can get more customers from the internet. Ask for their email address so you can send it. Immediately, create a quick video using Jing Project or Jing plus JayCut showing where they are and where they should be to get business.

      Follow up and ask for the order.

      Just keep doing it.

      You will get business.

      Good Luck,
      DTaylor
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  • Profile picture of the author Blase
    Originally Posted by Robb43 View Post

    Hey everybody I was just wondering, Do people really make any money with Offline marketing? I guess I am just having a confidence problem. My wife just opened here own business and she seems to get calls and email all the time from people trying to sell her offline services. My thought is that if this many people are calling here that the market must be saturated with these services and no one is making money.

    What are your thoughts?

    Rob

    Rob,

    Yes I do.
    Signature
    "Nothing Happens Until Something Is Sold"
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    • Profile picture of the author iamchrisgreen
      Originally Posted by Blase View Post

      Rob,

      Yes I do.

      Me too.

      I have been for the last 10 years.

      Question is ... now that you know people can make money doing it...

      has your confidence changed?
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  • Profile picture of the author cjelome
    My thought is that if this many people are calling here that the market must be saturated with these services and no one is making money.
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    • Profile picture of the author Blase
      Originally Posted by cjelome View Post

      My thought is that if this many people are calling here that the market must be saturated with these services and no one is making money.
      Name one industry that is making money that is not
      saturated with sales people?

      The reason there are so many people doing it is because
      that's where the money is.

      However I do believe that if you are not
      exceptional and do not have a USP that
      blows the competition away, it's hard.

      My advice to anybody starting out is learn
      some sales basics and focus on ONE aspect
      of online marketing and become the very best at that
      ONE thing.
      Signature
      "Nothing Happens Until Something Is Sold"
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  • Profile picture of the author n8
    Internet Marketing has become more competitive the last few years, but it isn't saturated enough to prevent you from making a good living. I've been super busy building my offline business and it's going pretty darn good.

    I have a few tips for anyone looking to grow their offline business. Remember to approach your client as a marketing consultant instead of a vendor. If you're just a service to them and aren't building a relationship you bound for frustration. A vendor will finish one job and be looking for another one the very next day.

    Build a relationship with your clients and over deliver. When a market gets more competitive you want to stand out and business owners like to brag about "their guy" when IM gets brought up.

    Nice to be back!
    -Nate
    Signature

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    • Profile picture of the author Blase
      Originally Posted by n8 View Post

      Remember to approach your client as a marketing consultant instead of a vendor.
      -Nate
      I have a question about this.

      What if you are not a marketing consultant?
      I am not so sure a lot of people on this forum are,
      based on the questions I see get asked.

      I am not saying this to be mean. I really
      think it's true.

      Telling prospects that I am a marketing coach is a huge
      statement and their expectations are high.

      I start off with a client by giving them a 13 page
      business survey that turns into a 28 page
      proposal.

      I've had clients tell me that just doing the 13 page
      survey taught then things about their business they
      never knew.

      I guess what I am saying is, if your are a marketing
      consultant say so. If you're not and you say you
      are, look out!
      Signature
      "Nothing Happens Until Something Is Sold"
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      • Profile picture of the author n8
        Originally Posted by Blase View Post

        I have a question about this.

        What if you are not a marketing consultant?
        I am not so sure a lot of people on this forum are,
        based on the questions I see get asked.

        I am not saying this to be mean. I really
        think it's true.

        Telling prospects that I am a marketing coach is a huge
        statement and their expectations are high.

        I start off with a client by giving them a 13 page
        business survey that turns into a 28 page
        proposal.

        I've had clients tell me that just doing the 13 page
        survey taught then things about their business they
        never knew.

        I guess what I am saying is, if your are a marketing
        consultant say so. If you're not and you say you
        are, look out!
        Blase,

        I appreciate the way you feel. I feel the exact same way. I think maybe your interpretation is off. By no means over sell yourself! How are you going to over deliver? How is the client going to trust you enough to give you referrals?

        My experience has been that offline business owners approach their prospect the wrong way. That is what I was trying to get across. Are you a vendor who is one and done? Like the food vendor where you go to grab your sausage. Or the internet marketing consultant that has a vested interest in seeing the clients business grow?

        Does a Vendor send you a xmas card, b-day card? Do you send the food vendor your family x-mas card? It's important to build these relationships. If you have a vendor mindset, like your just there to serve and nothing else your pipeline is filled with expensive weak leads. Not free warm leads that are referrals from your clients.
        Signature

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  • Profile picture of the author danielkanuck
    Offline marketing still works. And can work fast if you know what you're doing. Consider offering something for free. This is the fastest way to get leads in the door and to win some new customers over.
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  • Profile picture of the author timothy19
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  • Profile picture of the author BarbaraP
    In any niche you have to do your homework first. When we had a storefront business, nothing bothered me more than a sales rep who was lazy and did not know anything about our business. They were selling us something, period. They never focused on what they could do that would help us attract more people, convert to sales, and get repeat and referral business. Do your homework, know what they need that makes them money and positions you as the expert you are. When you genuinely know something about the business (and hopefully one of their competitors,) you impress and are more confident in talking about what they need. You can make money offline, if you know your abilities, know your prospects' business a bit and know what you can really do to help them get more business. As for pricing, I googled local consultants in my area, was floored at what some charge, and created pricing that takes care of me and gives clients a way to grow. Build testimonials and raise your rates for new clients. By all means, be realistic about what you truly can and want to do and how much time it takes (or money outsourcing) before you set your prices on anything. The most successful proposals I've done had Value of each component so the total value of the package was much less than the price they were paying. If you can show a Google analytics report of what one client (even if it's your own site) got in traffic and that some of that traffic came from keywords, Google Places or whatever services you are selling, that is golden proof of performance. I use screen capture and print research on they are doing related to what could be. Works like a charm when their business is NO WHERE on listings or page 1 google for keywords in what they do and mobile site is zero. For example, gift store did not rank at all in wedding gifts, housewarming gifts, birthday gifts, for this local area. They had no idea. Their website was a dinosaur. I went in, shopped, and told them I'd googled for them and could not find them for several tries. It opened a conversation and suggested what I could do to help them even b4 the holidays. left with $450. Not a lot, it's a start and makes a huge difference for my confidence and our family. I am a 25 year marketing communications vet with 10 years of IM and hate cold calling in person and on phone. Practice before you go in so you are confident and at ease in your conversation. Not an affiliate of this WSO, so no $ for me, just suggestion. $9.95 Rachel Rofe and Wes Harrison http://www.warriorforum.com/warrior-...t-pay-you.html
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  • Profile picture of the author Anthony
    Hi Rob,

    Offline business can really make you money. I provide local businesses a variety of solutions and they need not be complicated type. If you are in this forum, then chances are that you are better informed on the business offerings as compared to the other people running a brick and mortar business locally that are trying to compete with you.

    One thing I can share is that the knowledge I picked up in this forum over the pass years have allowed me to out-compete most of the local competition.

    Go for it. Start small.
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