Guerrilla Marketing Approach - Donations to St. Jude

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After reading the Guerrilla marketing remix, which offers some great views on how you can alter your offline marketing, I decided to advertise my website by donating 100% of revenue for the month of December to the St. Jude Childrens Hospital.

These websites right now are not my main source of income, and are more of a side project for now. So I figured why not let the word spread about my website, let it gain some popularity and help out a great cause in the meantime.

I will probably do the same for the upcoming months, only select different charities.

My job site is the main site that I am trying to promote and I think that this is a great way to get the word out.

I create flyers and hand them out around town and leave them in popular places. Flyers are not anything crazy, just information about who we are and what we are doing. Also contains the charity info.
#approach #donations #guerrilla #jude #marketing
  • Profile picture of the author danielkanuck
    What is your main site that is geared to making money? Similarly, what is the site to where you're offer the charity donations?
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