Video Ranking for a Dentist - How much do you think it's worth?
I have ranked a video for "teeth whitening" on the 1st page of G (above the fold) and I am about to call some dentists to see if I can get them to rent it.
I've done a quick check on Groupon to target some Dentists too. From what I see, they say the value of this service is anywhere from $400 - $700 and of course, if they sell it on Groupon for $99 then then the Dentist is really only going to pocket $50.
My question is: What do you think a fair monthly rental rate would be for a video?
The only benchmarks I can think of to begin to come up with pricing would be:
1. CTR of the video - to drive the customer to the website?
2. Conversion rate - once customer lands on Dentist website, how much traffic will it take for them to make a sale?
Obviously, I have no answers for this, and I can ask each Dental practice, but I was wondering if any other warriors out there have had experience in this and might share some insight?
Thanks!
- Shockwave
Linda Buquet :: Google+ Local Specialist and Google Top Contributor
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