It seems there is a need for discussion of cold calling on the forum. Some love it and some hate it. Let me say cold calling is like any other form of marketing or pitching of ones services.
No matter your niche or your choice of marketing and pitching your services, most methods work it is simply a matter of doing it right. If you don’t believe me ask the mailer experts on this forum, the telemarketing experts, e-mailers, mobile marketers etc etc.
You will find every field someone is successful, because they have found some of the secrets to make their method work. There are laws that apply with each and once you know them, it will work for you as well.
So, here we are with cold calling. I am going to talk about face to face cold calling, and let others expand it to the phone etc. What I am going to share should be pretty much universal.
I cannot put an entire article on a thread so let’s start with just a few beginner ideas.
1. Plan your area you are going to work. Filling each day with prospects,understanding that a good plan makes all the difference. Do not simply go out without narrowing down your plan of attack. This is a numbers game like any other form of approaching clients. The better plan you have in where precisely you are going the better chances of success.
2. Have a plan on what you are going to say before you walk in. Not just the first sentence. Plan for any type of reaction and where to go from that point. If you know the direction you are going, find ways to stay on the path you are laying before the prospect. This comes through proper questions.
3. Find a way to create rapport within first 2 min. There are methods of doing this. Good solid methods.
4. Assume the sale!
Ok, there is the start now let us who have done this successfully, share with those who need help and build from here.