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Offline site getting the wrong long tail traffic

by SlowlyMan
2 replies
I have a fairly new offline site. It is well optimized for keywords, and moving up the SERPS. But about 25% of the traffic is coming from totally unrelated long tail searches. Apparently Google has decided this site is all about something it is not.

My concern is My keyword SERPS being negatively effected by this miss understanding of the site.

To help explain, here is a sample URL:
[Johny's dancing bear entertainment company dot com]

The word "dancing" is triggering longtail searches for Dancing shoes, Dancing clothes, dancing lessons, etc. you get the idea.

Obviously these people are just clicking right off the site and making the average visit length look shorter then it really is.

"dancing" is at about 4% density across the site because of the business name being used through out the site.

Am i worried for nothing? Will this sort out in time? Will this effect my real keyword SERPS?

Thanks for your thoughts
#long #offline #site #tail #traffic #wrong
  • Profile picture of the author implementation
    Hello,

    Wouldn't really worry about the high bounce rate if I were you. Many websites will have high bounce rates and Google is not going to affect you badly. All you have to do is focus on delivering relevent content and having relevent backlinks and you'll take and keep the first position.
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  • Profile picture of the author baconman
    Don't worry about it at all. I have some sites with high bounce rates and short visit length and it doesnt affect the serps at all. Ranked #2 for main keyword and #1 for secondary keyword.
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