Question About Direct Mailing

3 replies
How Do You Write A Direct Mailing Sales Pitch Because I've Never Written One Before
#direct #mailing #question
  • Profile picture of the author Jason Kanigan
    Go to the Copywriting subforum...lots of info there.

    Take your offer and turn it inside-out. Why would people be interested in what you bring to the table?

    Divide it up into different sections or sub-topics. Make headlines for each.

    You could tell a story...you could stay factual. Fit it to your style. Talk in your own voice.

    Finish up with a great offer. Include a P.S. because everyone reads them.
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    • Profile picture of the author terip
      Originally Posted by kaniganj View Post

      Go to the Copywriting subforum...lots of info there.

      Take your offer and turn it inside-out. Why would people be interested in what you bring to the table?

      Divide it up into different sections or sub-topics. Make headlines for each.

      You could tell a story...you could stay factual. Fit it to your style. Talk in your own voice.

      Finish up with a great offer. Include a P.S. because everyone reads them.
      You've pretty much given the summary of it all :p
      I'd like to add that you can also start your pitch with a question. That way, it would seem like your brochure, flyer, or business proposal is talking to your targeted prospects.
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      • Profile picture of the author russkampmann
        The envelope may be more important than the content inside. If it looks like junk mail, it probably will never be opened.

        My rule of thumb is that if someone considers me important enough to write my name on the envelope and to pay full postage, I'll take the time to open it.

        If you can make your envelope look like first class mail, you have a chance.
        A printed business name and address, the potential customers name and address being hand written or typed directly on the envelope (rather than a label) and I always look to see if it's a full priced stamp, or one of the bulk rate stamps).

        Of course that can be time consuming and pricey; but the better it looks the more likely it will be opened.

        For me, as a former brick and mortar business owner, post cards and other direct mail methods were first to hit the waste basket.
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