How Do You Generate Leads For Local Travel Agents?

7 replies
This is something that I can offer for clients but I have no idea how to do this.
How can you generate leads for local travel agents?
What I have in mine is Internet means competing with the big boys.
#agents #generate #leads #local #travel
  • Profile picture of the author Yulia from DNP
    If by local you don't mean -state- then i think you should build a site, and do some seo on it, with very targeted specific keywords like- travel agency in -city-. this way you will get very targeted traffic. just leave your phone number on the site and get calls from potential clients. Then, make appointments with the travel agency itself , and there you go)
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  • Profile picture of the author MaxReferrals
    Partner with local businesses. Use a Cruise giveaways or other form of trip. Work both sides of the relationship.

    For example, an insurance company could offer a free cruise drawing for anyone who buys X insurance policy between now and date XX, XX, 2012. Anyone who enters, becomes eligible -- and these leads become property of the Travel Agency, who can work them.

    The insurance company gets a helluva giveaway (cruise, donated by the Travel Agency) and a ton of PR and goodwill.

    TA gets lead flow.

    You could even ask the insurance company to partially contribute a few hundred dollars towards the JV promotion.

    You can adapt this same idea with law firms, realtors, financial advisors -- anyone locally who has "client" type of relationships, that would be "ideal" clients of your TAs.

    The idea is for you to get in the middle of both sides of the relationship, and manage it accordingly. At the same time, if you sell offline or online, could offer ancillary services (web site promoting it, twitter feed, fb pages, etc.) that you sell to make yourself money.
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  • Profile picture of the author David Hawke
    Depending on where you are competing locally should be fairly easy.

    - Optimize a Google Places page
    - Minisite targeting some good local keywords - Also optimized.
    - I'd probably also run a Facebook ad campaign for them. You can build a pretty big list fast and cheap.
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  • Profile picture of the author iAmNameLess
    I had a client that was virtually unknown, and then became a premier travel agent in the midwest. We ran a "free vacation package giveaway" contest, collected emails, phone numbers and addresses. Followed up with email marketing and direct mail. There were of course more things we did, but thinking outside the box a bit will help you tremendously. Networking though, is always key in business. You can always do the traditional ways, google places, seo, ppc..
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  • Profile picture of the author localvseo
    Maybe focus on a niche that people still may want advice over. Most people can book flights, but what about cruises? I would guess that may be an area that could be good to focus on. Local casino trips also seem to be heavily advertised. Easiest thing to do is set up some appts with travel agents and ask them where they are getting their business, then focus on that.
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  • Profile picture of the author hollown
    Join an group such as BNI – Business Networking International (BNI dot com). They will show you how to get good, qualified referrals.
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  • Profile picture of the author prosperwithdnb
    Make a text offer flyer saying fly home for the holidays dirt cheap and post it around college campuses see how many opt ins you get and send a list off all the numbers to travel agent and get paid
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