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Questions About Starting Offline Marketing Business

by JustinG30
3 replies
I currently own a couple brick and mortar businesses and have some friends that do also. I also have a marketing degree. So in talking to my friends we all like the idea of doing SMS advertising and really getting into social marketing. I want to take it a step further and solicit other businesses but I have some questions I'm hoping fellow warriors can help me with.

1. If I start a companies Facebook fan page for them, how do you handle administrators an what happens if they drop you, who owns the rights to the page?

2. How often do you update businesses facebooks, twitters etc. do you post daily for then or weekly or some other way?

3. How do you help them gain likes and followers that are local?
#business #marketing #offline #questions #starting
  • Profile picture of the author Dr Blue
    Hello Justin !

    hope that my answers will clarify things a little bit

    1.After you create the FaceBook Fanpage, the administrator of the fanepage is your client, and he own the rights to the page , because he paid for that.

    2.Depends on what you signed up for. If you make a social marketing campaign to get them more fans/followers you should post daily, but if is a Bank or a Bigger Company that don't need to look "spammy" you should take it easy.

    Again, it depends on your agreement with your client.

    3.The easiest method is Paid advertising .
    But if you chose paid advertising you must know what you do, to not burn your client's money.
    Another way is to run online contests based on the number of likes that people are getting.

    I'm happy for you - because you get into Offline marketing, this is where a lot of money need to be made !

    Cheers !
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  • Profile picture of the author ImDanHoward
    Hey Justin,

    1. If you build a fanpage that is branded for that business and it has their name on it and they pay, then they should have the rights. You could also build a general FB page on the industry and location, so example would be...Indianapolis Dentist or whatever keywords that are good for that business/location.

    This would help in two ways...the first is you could make it a keyword that is getting searched for in that industry to help show up in the search engines and second... you could state before hand that they are leasing this page from you month by month, so if they drop you, you can take this page to the next business in that industry.

    2. I can't recall the exact numbers, but I want to say, posting to Facebook was 3-5 times a week and Twitter was 8-18 tweets...? I came across an article on what the industry recommended dose was

    If I come across it again or remember the exact numbers, I will let you know! I do agree though, it depends on what they business is needing or what their goal is.

    3. First off, make sure you have the page setup to land on a custom tab with a call to action to Like the page...Post tweets, hold contests, if you have a college in your town post flyers, FourSquare, targeting Facebook ads...

    Just a few suggestions. Hope it helps!
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  • Profile picture of the author JustinG30
    Thanks for the answers. Can't wait to put it to work.
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