[Rent A Site] Sending letter to dentists - is this letter okay? Can you help, please?
Hi guys,
I've secured 1 client @ $300 per month for one of my rental sites. That was a brand new client that found me on YouTube (somehow - was not aware I had any videos on there!).
Anyway, we've been working together now for around a month and the results I have been providing her clinic are very good. She's very, very happy. I told her I would be able to get around maybe 10-20 callers per month to her clinic. It seems like I am getting around 1-2 per day on average, or let's say 1.5 average, so it is coming out to look like around 30 callers per month.
I only started tracking her calls on the 7th of December though, so I don't have a full month of tracking, but extrapolating from what I have, that's what it is looking like. So, needless to say - I am happy and she is also very happy.
Now, I have 2 other rental sites that I made when I first got interested in the idea. I actually have 5 all up sitting there, but 2 of them generating a good amount of leads. Currently, they're going to my mobile and I am just counting the 'missed calls' from the dental sites. They're looking at around 10-15 callers per month coming in from each of the 2 remaining sites I have.
I really want to get those leased out, ideally at $300/month also. That is my goal, as I think the price is fair for a very professional advertising solution.
I actually don't do the whole '3 advertising spots' thing, I just put one dentist/client per site. The site looks like it is theirs, and therefore builds their brand as well as sends them customers. Some of you may have seen my dental sites previously (I shared a link at one stage) and you will know that the sites look great. I had a lot of people asking what theme I used and just generally commenting that they look great.
So, everything - on paper - looks great. I'm getting the callers, everything is working. I just don't have a client.
Several months back, when I wasn't yet tracking the calls being made from these 2 websites, I had 2 meetings. One meeting for each site (that is, one meeting in each of the suburbs, so 2 meetings total). One went bad, the other went well but in the end somehow turned cold.
I'm really trying to write a letter and reach out to the dental clinics and offer them an opportunity to work with me. I don't mind meeting them, but I would rather avoid it is possible - as I want to scale this up, and don't want to be sitting down for meetings if can be avoided to same time/costs. I am willing to offer a free month of service with tracking enabled to win them over.
Okay, so we've got all of that out of the way!
I wanted to say all of the above so that you all had a general idea of where I am at and what I have done. That way, your advice might be better suited to my specific situation.
Below is the letter that I have very briefly drafted. It is not finished, but it is late here and I will be going to bed. Instead of waiting till tomorrow to start making changes, I wanted to post it here now and see what people come up with. Like I said, I have not yet modified it at all and it is likely that I would be taking out / removing / adding a lot of stuff still - but I am interested to know your thoughts on the current piece.
I intend on updating this thread as I make changes to the letters, to hopefully get to a point where people think that it is quite good. I will be using it as a template later to send to dentists in new areas (where I don't have any sites set up) - hence the big time investment.
Anyway, without further delay:
-------------------------------------------------------------------
Dental Clinic Name,
Chris here from MY COMPANY, we're just around the corner in TOWN. The reason for my letter today, is because we work with several dental clinics in the surrounding suburbs by advertising their clinics online. They're all seeing new customers into their clinics every single month, and we want to do the same for your clinic in THEIR TOWN.
There is presently an opportunity for us to work with your dental clinic, as we currently do not have any dental clinic clients in THEIR TOWN. We only ever work with one dental clinic per area, and since we don't have one in the area yet- we're reaching out to your clinic to let you know about us.
Right now, we're in charge of the advertising website MyDentalWebsiteInTheirTown.com.au
The above receives on average 80 visitors from the THEIR TOWN area per month, and out of those we are tracking around 15 new calls/appointments being made on a monthly basis. That's 15 new appointments that your clinic is missing out on right now. Go ahead, check out the website for yourself.
We are offering to put your business name, logo, email, phone, address and all other details onto our advertising website. This is an exclusive ad space for one clinic only. We do not work with multiple clinics in the same area at the same time.
Our advertising is nothing like the YellowPages or other forms of 'online advertising'. Don't fall into the trap of blindly believing that your advertising is working. Unless you are tracking the calls being made, you have absolutely no idea how well it is working.
The good news? Our advertising works and we know it because we track every single call made from our advertising websites. Unlike traditional forms of advertising, like the YellowPages, you are able to tell exactly how many calls are being made from our efforts.
What we are offering
We work with dentists, so we know that dentists are always getting bombarded with a range of opportunities. We're not interested in wasting our time, nor yours. It is our goal to get you on board with us, to try our service for yourself.
We will give your clinic a month of free service. We'll brand our above website with your business information, and send all of the callers directly to your dental clinic for a whole month.
After the month is up, we'll provide you with a comprehensive report of all calls delivered, including dates, time of calls and durations so that you can see just how well it works.
The best part here is, that is all ready to go. We've already got the visitors, and we're already getting the callers - we just need an interested dental clinic in the area to send the callers to.
After the month of free service, we'll happily discuss further details. We are 100% confident you will work with us after you see the results we provide. Take the free month, try it for yourself because you have absolutely nothing to lose - but a whole lot of new appointments to gain, complimentary of MY COMPANY.
Attached to this is a screen capture of recently delivered calls to one of our dental clinic clients in OTHER LOCATION. This is for reference only, to indicate that we do indeed track all calls being made.
Please remember, this is an exclusive opportunity for one dental clinic in THEIR TOWN. As a result, to maintain fairness - we have sent a similar letter to the other leading clinics in THEIR TOWN and we will have to entertain interested clinics on a first-come, first-served basis.
You may reach me directly on 1300 XXX XXX or on mobile at 043X XXX XXX.
Sincerely,
Firstname Lastname
DIRECTOR - MY COMPAMY
(Will be attaching the call statistics for that new client I picked up and have been with for a month so far)
I've secured 1 client @ $300 per month for one of my rental sites. That was a brand new client that found me on YouTube (somehow - was not aware I had any videos on there!).
Anyway, we've been working together now for around a month and the results I have been providing her clinic are very good. She's very, very happy. I told her I would be able to get around maybe 10-20 callers per month to her clinic. It seems like I am getting around 1-2 per day on average, or let's say 1.5 average, so it is coming out to look like around 30 callers per month.
I only started tracking her calls on the 7th of December though, so I don't have a full month of tracking, but extrapolating from what I have, that's what it is looking like. So, needless to say - I am happy and she is also very happy.
Now, I have 2 other rental sites that I made when I first got interested in the idea. I actually have 5 all up sitting there, but 2 of them generating a good amount of leads. Currently, they're going to my mobile and I am just counting the 'missed calls' from the dental sites. They're looking at around 10-15 callers per month coming in from each of the 2 remaining sites I have.
I really want to get those leased out, ideally at $300/month also. That is my goal, as I think the price is fair for a very professional advertising solution.
I actually don't do the whole '3 advertising spots' thing, I just put one dentist/client per site. The site looks like it is theirs, and therefore builds their brand as well as sends them customers. Some of you may have seen my dental sites previously (I shared a link at one stage) and you will know that the sites look great. I had a lot of people asking what theme I used and just generally commenting that they look great.
So, everything - on paper - looks great. I'm getting the callers, everything is working. I just don't have a client.
Several months back, when I wasn't yet tracking the calls being made from these 2 websites, I had 2 meetings. One meeting for each site (that is, one meeting in each of the suburbs, so 2 meetings total). One went bad, the other went well but in the end somehow turned cold.
I'm really trying to write a letter and reach out to the dental clinics and offer them an opportunity to work with me. I don't mind meeting them, but I would rather avoid it is possible - as I want to scale this up, and don't want to be sitting down for meetings if can be avoided to same time/costs. I am willing to offer a free month of service with tracking enabled to win them over.
Okay, so we've got all of that out of the way!
I wanted to say all of the above so that you all had a general idea of where I am at and what I have done. That way, your advice might be better suited to my specific situation.
Below is the letter that I have very briefly drafted. It is not finished, but it is late here and I will be going to bed. Instead of waiting till tomorrow to start making changes, I wanted to post it here now and see what people come up with. Like I said, I have not yet modified it at all and it is likely that I would be taking out / removing / adding a lot of stuff still - but I am interested to know your thoughts on the current piece.
I intend on updating this thread as I make changes to the letters, to hopefully get to a point where people think that it is quite good. I will be using it as a template later to send to dentists in new areas (where I don't have any sites set up) - hence the big time investment.
Anyway, without further delay:
-------------------------------------------------------------------
Dental Clinic Name,
Chris here from MY COMPANY, we're just around the corner in TOWN. The reason for my letter today, is because we work with several dental clinics in the surrounding suburbs by advertising their clinics online. They're all seeing new customers into their clinics every single month, and we want to do the same for your clinic in THEIR TOWN.
There is presently an opportunity for us to work with your dental clinic, as we currently do not have any dental clinic clients in THEIR TOWN. We only ever work with one dental clinic per area, and since we don't have one in the area yet- we're reaching out to your clinic to let you know about us.
Right now, we're in charge of the advertising website MyDentalWebsiteInTheirTown.com.au
The above receives on average 80 visitors from the THEIR TOWN area per month, and out of those we are tracking around 15 new calls/appointments being made on a monthly basis. That's 15 new appointments that your clinic is missing out on right now. Go ahead, check out the website for yourself.
We are offering to put your business name, logo, email, phone, address and all other details onto our advertising website. This is an exclusive ad space for one clinic only. We do not work with multiple clinics in the same area at the same time.
Our advertising is nothing like the YellowPages or other forms of 'online advertising'. Don't fall into the trap of blindly believing that your advertising is working. Unless you are tracking the calls being made, you have absolutely no idea how well it is working.
The good news? Our advertising works and we know it because we track every single call made from our advertising websites. Unlike traditional forms of advertising, like the YellowPages, you are able to tell exactly how many calls are being made from our efforts.
What we are offering
We work with dentists, so we know that dentists are always getting bombarded with a range of opportunities. We're not interested in wasting our time, nor yours. It is our goal to get you on board with us, to try our service for yourself.
We will give your clinic a month of free service. We'll brand our above website with your business information, and send all of the callers directly to your dental clinic for a whole month.
After the month is up, we'll provide you with a comprehensive report of all calls delivered, including dates, time of calls and durations so that you can see just how well it works.
The best part here is, that is all ready to go. We've already got the visitors, and we're already getting the callers - we just need an interested dental clinic in the area to send the callers to.
After the month of free service, we'll happily discuss further details. We are 100% confident you will work with us after you see the results we provide. Take the free month, try it for yourself because you have absolutely nothing to lose - but a whole lot of new appointments to gain, complimentary of MY COMPANY.
Attached to this is a screen capture of recently delivered calls to one of our dental clinic clients in OTHER LOCATION. This is for reference only, to indicate that we do indeed track all calls being made.
Please remember, this is an exclusive opportunity for one dental clinic in THEIR TOWN. As a result, to maintain fairness - we have sent a similar letter to the other leading clinics in THEIR TOWN and we will have to entertain interested clinics on a first-come, first-served basis.
You may reach me directly on 1300 XXX XXX or on mobile at 043X XXX XXX.
Sincerely,
Firstname Lastname
DIRECTOR - MY COMPAMY
(Will be attaching the call statistics for that new client I picked up and have been with for a month so far)
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