What are some techniques I can use to get leads right away?

I got a job aside from all the stuff I'm doing now which is mail marketing and CPA offers. The thing is my brother works for the company and the boss saw I was well versed in various different things and decided to take me on with their team.

What they do is:
Basement waterproofing
Mold tests/remediation
Green energy (energy tests than installations to save people money on bills).

How they are already marketing -
PPC about $1000 a month on keywords like "basement waterproofing NJ" etc.
ValPak he sends out 300,000 a month and pays a fortune for them
His own smaller postcards.

And thats essentially all the marketing they do.
I told the guy it would be a great idea to get some youtube videos up of what mold is, and how their company fixes mold problems, make a few of them and get them ranked. Then he could do the same thing on green energy too. I also told him I can make up information brochures and drop them off in all local offices in the area (lawyer/drs/dentists/etc). Then I mentioned article/blog marketing as something more long term.

Now the thing is I'd like to get this guy some leads fast. Even if its just a few. I told him he should start doing 9x12 post cards as I do this for other small business's and it works to get them business, but he's already doing so much mail marketing I'm not sure it would really help.

He's willing to pay whatever he needs than on top of that w/e fee I charge him for the marketing I'm doing. My question is what would be a good area to start with? He has NO list whatsoever and I explained how I can link all the youtube videos to a squeeze page so he can start building his own list, and he agreed its a good idea.

But as far as getting leads asap. Are there any better ways I should be looking at? I don't know how to do PPC but would be willing to do anything else. And he's already got a couple PPC campaigns he's paying for but this time of year they're not bringing in any business.

Any ideas? If I can get in with this company long term just marketing for them personally he'd be willing to pay really good. And he trusts me since my brother has been working with him for years. So this would be an awesome opportunity if I can prove myself. Any help would be greatly appreciated, thanks!

edit: also I noticed him talking about how they are on BBB with an A- rating and he mentioned that he was losing leads because of BBB due to their company only being around for 1 year (it says this on the BBB website and can't be changed from what I know). Is there anyway to fix that? Should I tell him he'd be better off taking his companies name OFF the BBB? He said he had 3 leads alone this week that went on BBB and told them they didnt want to do work because of how new the company is. Anyways to help him with that?