9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

How do you pick localkeywords?

by sbishop
8 replies
I live in a city of almost 1 million. When searching for niche keywords and using the Exact method I get super low numbers.

What methods do you use to find niche keywords that are being searched locally?
#localkeywords #pick
  • Profile picture of the author Radwick20
    Use google ad word tool to select the keyword which have high local searches as well as low competition on that keywords.
    {{ DiscussionBoard.errors[5362783].message }}
  • Profile picture of the author sbishop
    How many monthy searches would be the min you would use(population of 800k-1mil)?

    Do you use the Exact option?

    How do you define low competition?
    {{ DiscussionBoard.errors[5367945].message }}
    • Profile picture of the author krzysiek
      Originally Posted by sbishop View Post

      How many monthy searches would be the min you would use(population of 800k-1mil)?

      Do you use the Exact option?

      How do you define low competition?
      He defined the competition incorrectly. He was going by the Google Keyword tool competition - which is actually showing the 'adwords' competition and not the actual organic SEO competition.

      Go to Adwords, type in possible keyphrases your buyers would be typing and put those in and check the traffic.

      You can also go in to Google and manually slowly in put keywords and write down all the Google suggestions!
      {{ DiscussionBoard.errors[5367960].message }}
  • Profile picture of the author dancorkill
    The Google Keyword tool will just give you estimations. Which are better than nothing but the best way is to actually run a low cost adwords campaign (use a coupon) and find out how much traffic the keywords get, before spending money ranking them. Spend a bit more and you can find out if the keywords actually convert.

    Exact matches are always pretty low, try phrase at least. Remember using exact "service your city" won't show any searches that are variations of that at all, not even adding the word "buy", letter "s" or anything.

    There are no hard and fast rules on what is a low amount, comes back to how much $$$ the traffic is worth.

    For gauging competition you could do it manually using an SEO toolbar or use something like Market Samurai, look at how many backlinks the top sites have, how old they are etc
    {{ DiscussionBoard.errors[5371620].message }}
  • Profile picture of the author localvseo
    I have for local there is some correlation between the keyword tool and organic competition despite the tool reflecting adwords words. One guide I use (again this is not completely accurate, but helps when analyzing as another piece of data) is the cpc column. I download all the keywords, sort by volume and then compare to the cpc. Since the cpc does not download there is a bit of manual work involved, but I have found it to give me some gems that I otherwise would not have found.
    {{ DiscussionBoard.errors[5372111].message }}
    • Profile picture of the author Falkonator
      When I find keywords with now search volume in the Adwords keyword tool, I usually use the auto complete feature in Google search. It gives good ideas and it shows terms that are being searched for, just not in great numbers.

      Here is how it works :

      http://youtu.be/blB_X38YSxQ
      {{ DiscussionBoard.errors[5378495].message }}
  • Profile picture of the author Rus Sells
    I typically use the Related searches, I don't know if auto completer is, "related searches" or if its, relevance in regards to your search term.

    Does any one know the difference?

    I use related searches because Google is telling me straight out, "these are the terms other people ARE searching for in relation to the term I used.

    Hope this helps.
    Signature
    {{ DiscussionBoard.errors[5378741].message }}
  • Profile picture of the author Craig McPherson
    I use the suggest tool or auto suggest as Rus stated above. Google is telling you what people are searching for with this tool.

    Put that term in commas and if under 10 results come back, you have a winner. No-one is targetting it. It will be a soda to rank for.

    Then simply write your content for humans. Over time you will get ranked for multiple keywords you didnt think existed.
    Signature
    Money Making eBook
    {{ DiscussionBoard.errors[5379244].message }}

Trending Topics