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Focus Advice

by NiagaraLocal
5 replies
Hi Warriors,

I've been doing pretty good with offline clients, but I have a new client for which I'm not sure how to handle.

Here's the situation... They are a Real Estate property management firm and although I ranked the company for most of their keywords, there is not much demand/search in that area.

What kind of service would you/do you offer to companies like that?

Thanks for the help
#advice #businesses #focus #local
  • Profile picture of the author Jason Kanigan
    Other, offline marketing methods...like signs, direct mail...

    ...helping them figure out a new market segment to enter that DOES have a local demand...or help them reach into a new area to offer the same expertise?

    Sounds to me like they have to expand their business somehow, by either offering more services or to a larger area.
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    • Profile picture of the author jamesburchill
      Perhaps you might encourage them to add QR Codes to their signage that links directly to a Youtube video that shows a property 'walk through' and then links to the realtor listing for more details? You could provide this service to them.
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  • Profile picture of the author wondershar
    Originally Posted by NiagaraLocal View Post

    Hi Warriors,

    I've been doing pretty good with offline clients, but I have a new client for which I'm not sure how to handle.

    Here's the situation... They are a Real Estate property management firm and although I ranked the company for most of their keywords, there is not much demand/search in that area.

    What kind of service would you/do you offer to companies like that?

    Thanks for the help
    Here is not batter information about that so Sorry.
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  • Profile picture of the author jayspann
    Consult with them find out what their short/log term goals are... Find out what they have did in the past that has worked and what hasn't worked. Find out where there prospects hang out/read/associations/etc.

    Arm yourself with as much information as possible and sooner or later they will tell you what they want to give you more money for next

    Jay
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  • Profile picture of the author AWill
    Do your homework about property management demand in the area and the local industry in general.
    - Is the weak demand due to the economy, market saturation, strong competition, etc.?
    - Do they want to expand their geographic reach (does it fit their business goals/model)?
    - Can you expand that reach (SEO) to surrounding towns/cities?

    Also think about trade publications, industry directories and other forms of online/offline promotion targeted to income/commercial property owners who are in the market for management services.
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