Offline Business Builders Series: "Don't Confuse Offline Lead Gen With Building A Offline Business!"
Hey Offliners,
I still remember it like it was yesterday.
I was a newbie and wet behind the ears. I was desperate for anything to help me actually build my offline business. I was so hungry that I was willing to do just about anything to get my offline business off the ground.
That's when I got what I now consider to be life-changing advice to my half-serious/half-joking question of how to make hundreds of thousands dollars doing offline marketing.
Here's what my mentor said...
"If you are serious about living life on your own terms while making a income from offline marketing that would make a heart surgeon jealous, then you need to start building a real offline business.
And real businesses have business systems for attracting prospects, systems for turning prospects into paying customers, systems for servicing those customers while keeping them happy and systems for upselling your existing customers into buying from you again and again."
Wow!
Talk about saying a mouthful in just a few short sentences. But, that advice hit me like a ton of bricks.
See, up until that point I was just focused on lead gen activities, but had so many holes in the other parts of my fledgling offline business, that clients could spot them from a mile away.
The harsh reality I learned was that anyone can throw up a craigslist ad, put out some flyers or call local businesses to sell a $199.99 website. But, it takes a heck of a lot more than that to do it consistently day in and day out.
In fact, I can practically guarantee you that you will either burn out, stop believing in yourself or get a terrible reputation in your marketplace if you only focus on lead generation without actually having even basis systems in place to service those customers.
That's why I personally believe anyone who has a desire to be in offline marketing has to spend a tremendous amount of time in the beginning building from scratch or collecting systems of scripts, emails, salesletters, ads, presenations, outsourcers and internet marketing strategies that work.
Trust me when I tell you that it sucks to have clients pointing out to you all the flaws in your business and asking you why you do things the way you do.
I've had it happen to me and it stung my pride. So, while it's okay to collect lead gen strategies, be sure to invest time, resources, and energy getting your business systems set up and in place.
Hope this helps,
Chris
I still remember it like it was yesterday.
I was a newbie and wet behind the ears. I was desperate for anything to help me actually build my offline business. I was so hungry that I was willing to do just about anything to get my offline business off the ground.
That's when I got what I now consider to be life-changing advice to my half-serious/half-joking question of how to make hundreds of thousands dollars doing offline marketing.
Here's what my mentor said...
"If you are serious about living life on your own terms while making a income from offline marketing that would make a heart surgeon jealous, then you need to start building a real offline business.
And real businesses have business systems for attracting prospects, systems for turning prospects into paying customers, systems for servicing those customers while keeping them happy and systems for upselling your existing customers into buying from you again and again."
Wow!
Talk about saying a mouthful in just a few short sentences. But, that advice hit me like a ton of bricks.
See, up until that point I was just focused on lead gen activities, but had so many holes in the other parts of my fledgling offline business, that clients could spot them from a mile away.
The harsh reality I learned was that anyone can throw up a craigslist ad, put out some flyers or call local businesses to sell a $199.99 website. But, it takes a heck of a lot more than that to do it consistently day in and day out.
In fact, I can practically guarantee you that you will either burn out, stop believing in yourself or get a terrible reputation in your marketplace if you only focus on lead generation without actually having even basis systems in place to service those customers.
That's why I personally believe anyone who has a desire to be in offline marketing has to spend a tremendous amount of time in the beginning building from scratch or collecting systems of scripts, emails, salesletters, ads, presenations, outsourcers and internet marketing strategies that work.
Trust me when I tell you that it sucks to have clients pointing out to you all the flaws in your business and asking you why you do things the way you do.
I've had it happen to me and it stung my pride. So, while it's okay to collect lead gen strategies, be sure to invest time, resources, and energy getting your business systems set up and in place.
Hope this helps,
Chris
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