New LinkedIn Strategy! Who wants $2k per month clients without cold calling or messing with SEO?!

sam m

12 years ago

So what do you think you will charge these clients

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uniquecontentclub

12 years ago

PositiveVibe - Do you get the feeling that LinkedIn is becoming watered down? I know a lot of people doing the same and wonder if returns will begin to decrease...

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StrategicCheetah 12 years ago

Interesting question.

One of the main purposes for LinkedIn is for businesses to network.

Do you think because a large number of people are using it for its intended purpose it will decline in value? I would argue the opposite..

Its been used to great effect by people on the Warrior Forum, I know that much and there are a couple of good WSO's you can pick up on the subject.

This is a tiny part of the internet. There are over 110m users on LinkedIn.

Personally its working great for me and I've not seen a decrease in results since I started using it.

That being said, it is extremely important not to be spammy and to have a strong profile so when you contact people they are happy to talk.

As long as you make sure you are providing value and don't hassle people, you will get success from LinkedIn.

Why? Because it is designed specifically for us to do what we need to do.
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mjbmedia

12 years ago

So youd be setting up multiple Google accounts as they only give freebies to new or returning clients ?

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Mike

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sitefurnace

12 years ago

Sorry I don't quite get this technique? It seems like it boils down to just doing Adwords for a client and finding the client through LinkedIn. Perhaps I haven't quite grasped what it's is you mean?

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StrategicCheetah

12 years ago

Originally Posted by mjbmedia

So youd be setting up multiple Google accounts as they only give freebies to new or returning clients ?

I wouldn't advise that no. Once you get your first client on board you have some money to play with. Use that to tee up future clients.

Originally Posted by sitefurnace

Sorry I don't quite get this technique? It seems like it boils down to just doing Adwords for a client and finding the client through LinkedIn. Perhaps I haven't quite grasped what it's is you mean?

Essentially that is it.

Combining the client getting power of LinkedIn and utilizing a site rental/ppc model = foot in the door, value immediately for the customer resulting in a paying customer without SEO, Cold Calling or Meetings.

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SirThomas

12 years ago

Hmmm... And what do you do to continue this "high volume of inquiries"?

Are trying to get them to spend money on PPC or trying to rank them fast
so they get "organic" traffic? or charging per lead (using PPC)?

In other words, what your lucrative contracts for?

Thomas

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StrategicCheetah

12 years ago

Originally Posted by SirThomas

Hmmm... And what do you do to continue this "high volume of inquiries"?

Hmmmm, what could we possibly do to continue this high volume of enquiries once the customer starts paying monthly???

Its a tough one but I'm gonna say continue providing leads through Adwords like we did in the first place?

Originally Posted by SirThomas

Are trying to get them to spend money on PPC or trying to rank them fast
so they get "organic" traffic? or charging per lead (using PPC)?
Thomas

I actually specifically said that it didn't involve SEO in my OP. Its about showing clients you can get them business and getting them in a position where they will trust and buy from you.

I really never thought it was this hard to grasp :p

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SirThomas

12 years ago

Originally Posted by PositiveVibe

Hmmmm, what could we possibly do to continue this high volume of enquiries once the customer starts paying monthly???

Its a tough one but I'm gonna say continue providing leads through Adwords like we did in the first place?

I actually specifically said that it didn't involve SEO in my OP. Its about showing clients you can get them business and getting them in a position where they will trust and buy from you.

I really never thought it was this hard to grasp :p

LOL. I understand the use of "free" adwords credits. Nothing new here. Many people use them to get clients. It's not for LinkedIn members only, you know :p

In my first post, I was actually asking, if you were planing to use PPC to continue that incredible traffic volume... :-)

Besides, how much do you get in "free" google ads in your area? The average coupon in the U.S. is $100 and that wouldn't buy much of a volume in "lawyers" niche. How is it in the U.K.? ( Are you in the UK?)

Thomas

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Kelvin AIP

12 years ago

Originally Posted by SirThomas

LOL. I understand the use of "free" adwords credits. Nothing new here. Many people use them to get clients. It's not for LinkedIn members only, you know :p

In my first post, I was actually asking, if you were planing to use PPC to continue that incredible traffic volume... :-)

Besides, how much do you get in "free" google ads in your area? The average coupon in the U.S. is $100 and that wouldn't buy much of a volume in "lawyers" niche. How is it in the U.K.? ( Are you in the UK?)

Thomas

ah, of course, liars and accountants would be two... ok, thx sir thomas.

but ya, good question... 100 bucks only get you so far in mAdwords...

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Russel Mogul

12 years ago

Originally Posted by SirThomas

Hmmm... And what do you do to continue this "high volume of inquiries"?

Are trying to get them to spend money on PPC or trying to rank them fast
so they get "organic" traffic? or charging per lead (using PPC)?

In other words, what your lucrative contracts for?

Thomas

SEO is a cumulative process, this type of client acquisition model would best suit offering SEO/SMM as part of reputation management.

I don't see to many companies buying PPC right off the bat.

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lukedidit

12 years ago

I can't see what your going to do once your free google credits run out? How are you going to sustain the traffic levels if they have surname as a domain keyword and a site with zero on page SEO - keep opening adwords accounts and getting more free traffic.

To be very honest with you, I have used linked for a number of years as a telecom professional, it got me my current job - I hope it does not become an IM spam attraction.

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StrategicCheetah

12 years ago

Originally Posted by lukedidit

I can't see what your going to do once your free google credits run out? How are you going to sustain the traffic levels if they have surname as a domain keyword and a site with zero on page SEO - keep opening adwords accounts and getting more free traffic.

To be very honest with you, I have used linked for a number of years as a telecom professional, it got me my current job - I hope it does not become an IM spam attraction.

I think I'm losing my marbles here.

Is it really that hard to understand that logically you will invest a percentage of the cash you are charging the customer to cover the ongoing PPC costs?

I mean seriously, am I going insane?

lol

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SirThomas

12 years ago

Originally Posted by PositiveVibe

I think I'm losing my marbles here.

Is it really that hard to understand that logically you will invest a percentage of the cash you are charging the customer to cover the ongoing PPC costs?

I mean seriously, am I going insane?

lol

lOL! welcome to the club!

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Kelvin AIP

12 years ago

yes, you are going insane AND have lost your marbles (stuck in linkedin)!

y'know...if you turn this into a WSO, people will just throw money at you and believe everything you say - telling you how you OVERDELIVERED! lord knows i've seen it happen - gag...

so what businesses have you (or would you suggest) appealing to? i know most trade work (electricians, plumbers, etc.) are not typically on linkedin.. can you give a hint of maybe 3 good candidate niches to consider?

I'm part of the dense group that could use another hint where to entice...

thanks!

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SirThomas

12 years ago

Originally Posted by Kelvin AIP

so what businesses have you (or would you suggest) appealing to? i know most trade work (electricians, plumbers, etc.) are not typically on linkedin.. can you give a hint of maybe 3 good candidate niches to consider?

I'm part of the dense group that could use another hint where to entice...

thanks!

I think he kinda suggested one here:

4. Join groups on LinkedIn for good high value niches like Solicitors

In Seattle, where I am, I'd get about 15-20 clix, possibly getting couple of leads. Nothing
wrong with the method though.

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Richard Tunnah 12 years ago

If you've not promised them (solicitors) a huge number of leads then this will work. Just checking some medium UK towns and the cpc is averaging £8 ($13) for (town) solicitor. I probably would have done it by billing them a cost per lead with margin in there for you rather than a fixed fee.

Rich
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Kelvin AIP

12 years ago

Originally Posted by SirThomas

I think he kinda suggested one here:

4. Join groups on LinkedIn for good high value niches like Solicitors

In Seattle, where I am, I'd get about 15-20 clix, possibly getting couple of leads. Nothing
wrong with the method though.

i was wondering what group "solicitors" was... but i suppose that's a mix of professionals in that group.

i guess i should just jump into linkedin and actually try it out, huh?

ok, thx for the 2cents T!

Thanks
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SirThomas

12 years ago

Originally Posted by Kelvin AIP

i was wondering what group "solicitors" was... but i suppose that's a mix of professionals in that group.

i guess i should just jump into linkedin and actually try it out, huh?

ok, thx for the 2cents T!

solicitors=lawyers

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TGforever

12 years ago

This is really interesting I was already thinking of getting into LinkedIn but nothing like this. You think it would be easy to get 60 clients a month? ( I have a set monthly income goal to achieve). Ive never really gotten into learning about adwords. Anyone got any tips? Im going to go search the forum now.

***EDIT*** Omg I just had more question as im getting excited about this.
Ok, how much do you usually have to take out of the, lets say 2k a month for your campiagn?
How many leads does it usually take to make a client happy? 15 or 20+ 100?

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spicky

12 years ago

I can attest that Positive vibes products are a fresh breath of air when looking at all the same rehashed ebooks that are all over the WF these days.

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StrategicCheetah

12 years ago

Overall I have to say some of the responses to this thread have been totally depressing.

Do people only get interested these days about things that are spelt out in a format that is fit for a baby to understand?

Can the people who are making negative comments above and asking sarcastic questions not extrapolate on what I've said or "connect the dots" themselves? It seems they would prefer to try to pick holes and moan instead... Not really the trait of successful business people.

Originally Posted by Richard Tunnah

If you've not promised them (solicitors) a huge number of leads then this will work. Just checking some medium UK towns and the cpc is averaging £8 ($13) for (town) solicitor. I probably would have done it by billing them a cost per lead with margin in there for you rather than a fixed fee.

Rich

Cheers Richard. I just mentioned Solicitors because they were high value kinda client that came to mind and I was able to get some cheap Adwords in my area.

If you were going to try this method you would obviously do some keyword research and find a niche you could deliver alot of traffic to with your free credit.

Surely the guys on this thread talking about adwords costs must have noticed on you can find good prices as you search a bit?

Although this method uses Adwords, its not simply a pay per click service because we are also providing a specifically designed lead generating site.

So overall this is something quite unique that no-one else is offering. Its actually a ready made lead funnel that can be put to work to create leads instantly for any client you want.

Originally Posted by TGforever

This is really interesting I was already thinking of getting into LinkedIn but nothing like this. You think it would be easy to get 60 clients a month? ( I have a set monthly income goal to achieve). Ive never really gotten into learning about adwords. Anyone got any tips? Im going to go search the forum now.

***EDIT*** Omg I just had more question as im getting excited about this.
Ok, how much do you usually have to take out of the, lets say 2k a month for your campiagn?
How many leads does it usually take to make a client happy? 15 or 20+ 100?

60 clients a month? LOL...

You wouldn't need anything like that to make a big profit.

Think about this:

Sign your first client, lets say the client only wants to spend $500 per month. Fine, set his expectations in the right place for the level of business he will get. You can take your cut of that $500 each month and set the campaign then move on to the next client.

Its up to you what you what your cut will be but remember, you have built a custom purpose site for this and are managing the campaign, so you can take at least 50% or more. If you take $250 per month the other $250 is going on the Adwords campaign for that customer to make sure they are getting of leads in regularly.

Then you take your new found $250 per month and find yourself another new client using the same method. Maybe this client is a bit more ambitious and wants to spend $1000.

You now have $750 recurring profit.

You go find another new client... You get the idea.

This has got insane potential because you are not selling a concept "Mr Customer, I will be able to deliver this, how about you pay me $xxx" nope, you are actually delivering up front and closing an easy sale at the end.

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SirThomas

12 years ago

Originally Posted by PositiveVibe

Overall I have to say some of the responses to this thread have been totally depressing.

Do people only get interested these days about things that are spelt out in a format that is fit for a baby to understand?

Can the people who are making negative comments above and asking sarcastic questions not extrapolate on what I've said or "connect the dots" themselves? It seems they would prefer to try to pick holes and moan instead... Not really the trait of successful business people.

PV, there is no reason for you to get depressed only because people ask questions instead of jumping in excitement. There is no reason to over-dramatize the situation either.

It's really appreciated when you bring some new ideas and share freely with forum members. Thank you for that!

But, with all those "preemptive strikes" (wso pre-selling threads), you WILL be asked questions. I hope you know that?

I've been in lead generation business since the mid 90's, so I know the reality. Assumptions are great, but unless you work with real numbers over a long period of time, that's all they are - assumptions...

Congratulations on hitting the jackpot with the very first try!

What I'm trying to say is that a "free" one time adwords credit is usually not enough to generate traffic resulting in many solid leads. I mean leads in industries that can bring you $2k/mo contracts.

The trick to getting $2k/mo deals is being able to generate leads in niches that are competitive enough to justify that fee. In other words, if you pay a dollar per click and maintain top adwords position (to get more clicks), your market is NOT competitive. Therefore, your chances of securing a $2k/mo deal are very slim. Unless, you add a bunch of other services to it...

Your idea of using LinkedIn and offering free trial is solid, but not really that unique. Many marketers offer free leads to get new clients. Having a well organized/optimized LinkedIn account would obviously very beneficial with your method. No doubt.

Just to let you know, many of us already have websites producing leads, so we don't need any free credits. From my experience, offering several free leads don't always guarantee contracts anyways. As a matter of fact, very often you will be forced to offer free leads to several prospects before you can secure ONE solid contract.

I have actually experienced many strange outcomes in different markets. Small, big, competitive, non competitive,

I am NOT trying to knock down your method. It's good and if it creates immediate results for you, that's even better!

I just don't want new people to get too over-excited about $100 adwords credit and it's assumed "snowballing effect". The next thing you know, they try a free coupon strategy, it doesn't work out as it was supposed to and they declare that lead generation business sucks...

The fact is, lead generation is a very big business, but there is much more to it than offering free leads (with or without a coupon), especially if you want to play in "high paying" fields. Peace.

Thomas

PS. I really appreciate your sharing some new ideas to the members.

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StrategicCheetah

12 years ago

Originally Posted by SirThomas

PV, there is no reason for you to get depressed only because people ask questions instead of jumping in excitement. There is no reason to over-dramatize the situation either.

It's really appreciated when you bring some new ideas and share freely with forum members. Thank you for that!

But, with all those "preemptive strikes" (wso pre-selling threads), you WILL be asked questions. I hope you know that?

I've been in lead generation business since the mid 90's, so I know the reality. Assumptions are great, but unless you work with real numbers over a long period of time, that's all they are - assumptions...

Congratulations on hitting the jackpot with the very first try!

What I'm trying to say is that a "free" one time adwords credit is usually not enough to generate traffic resulting in many solid leads. I mean leads in industries that can bring you $2k/mo contracts.

The trick to getting $2k/mo deals is being able to generate leads in niches that are competitive enough to justify that fee. In other words, if you pay a dollar per click and maintain top adwords position (to get more clicks), your market is NOT competitive. Therefore, your chances of securing a $2k/mo deal are very slim. Unless, you add a bunch of other services to it...

Your idea of using LinkedIn and offering free trial is solid, but not really that unique. Many marketers offer free leads to get new clients. Having a well organized/optimized LinkedIn account would obviously very beneficial with your method. No doubt.

Just to let you know, many of us already have websites producing leads, so we don't need any free credits. From my experience, offering several free leads don't always guarantee contracts anyways. As a matter of fact, very often you will be forced to offer free leads to several prospects before you can secure ONE solid contract.

I have actually experienced many strange outcomes in different markets. Small, big, competitive, non competitive,

I am NOT trying to knock down your method. It's good and if it creates immediate results for you, that's even better!

I just don't want new people to get too over-excited about $100 adwords credit and it's assumed "snowballing effect". The next thing you know, they try a free coupon strategy, it doesn't work out as it was supposed to and they declare that lead generation business sucks...

The fact is, lead generation is a very big business, but there is much more to it than offering free leads (with or without a coupon), especially if you want to play in "high paying" fields. Peace.

Thomas

PS. I really appreciate your sharing some new ideas to the members.

Way past my bedtime but wanted to reply to this before I go

Thanks, I appreciate your comments and your perspective

If you look at Adwords for different areas and search around, you can find some really good value deals for good niches like Solicitors and Dentists etc.

I was paying .50p for dentists and managed to put a serious amount of traffic through to the business and it turned out great.

I do take your point that sometimes, for good niches it can be quite costly.

But this system has been good to me and I'm excited about continuing to use it and hearing others success with it.

PS I realise its not a brand new concept, but it is a new slant that hasn't been seen before, and the fact that it is working gives me some pride, which is probably why the negativity got to me a bit earlier on

Thanks
Nick

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iamchrisgreen

12 years ago

Regarding the comment about LinkedIn being watered down...

There is a slight increase in people sending spammy messages, but they don't last for too long on LinkedIn. They are pretty hot at locking down accounts for the sake of the LinkedIn community staying strong.

Like all communities, it's of paramount importance that your mindset when you go in is "how can I add value to this community". No one can hate you or ban you for that.

One twist on using LinkedIn that I use is this:

1. Find a 'local group' for business people in your area. There should be one. Join it and then have a look at the most active members. If there isn't one, it's a great opportunity to start one and be the "networker" in your area.

2. Add them to your connections. You are allowed to do this if you are in the same group. Then send them a welcome message explaining you are helping local business people get more clients via the Internet (or whatever you are doing).

3. Invite them to something... I have been inviting them to a seminar on getting more business, but you could always just invite them out for a meeting (as long as you set the rules for the meeting).

Hope that helps.

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StrategicCheetah

12 years ago

Originally Posted by iamchrisgreen

Regarding the comment about LinkedIn being watered down...

There is a slight increase in people sending spammy messages, but they don't last for too long on LinkedIn. They are pretty hot at locking down accounts for the sake of the LinkedIn community staying strong.

Like all communities, it's of paramount importance that your mindset when you go in is "how can I add value to this community". No one can hate you or ban you for that.

Well said Chris, I couldn't agree more. Provide value and you will do well on LinkedIn and in business.

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PeckhamPirate

12 years ago

This is a great angle. Thanks for the share.
Not sure the adwords route is for me, but I think it's a good idea to get your offline business moving.

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StrategicCheetah 12 years ago

Originally Posted by PeckhamPirate

This is a great angle. Thanks for the share.
Not sure the adwords route is for me, but I think it's a good idea to get your offline business moving.

Cool! Glad your liking it.

You could also do it very effectively by ranking a local site with SEO rather than using Adwords.

I just like the fact that Adwords is instant and also, SEO is not my strong point
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offline

12 years ago

I really like the fact that you deliver before you charge them a penny.

Thanks for the share and bypassing cold calling.

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sitefurnace

12 years ago

Quote:
Originally Posted by sitefurnace

Sorry I don't quite get this technique? It seems like it boils down to just doing Adwords for a client and finding the client through LinkedIn. Perhaps I haven't quite grasped what it's is you mean?

Essentially that is it.

Combining the client getting power of LinkedIn and utilizing a site rental/ppc model = foot in the door, value immediately for the customer resulting in a paying customer without SEO, Cold Calling or Meetings.

So can you explain more about the landing pages. I assume you are sending the PPC traffic to your own landing page as if it were the clients you could not manage quality score issues.

But then you say"During the 1/2/4 week free trial, send a large quantity of qualified traffic to their landing page using your free Google credit"

Is it yours or their landing page you are sending the traffic to or are you customising your page with their details?

Also how are you then collecting the leads from the page and delivering them to the customer? Thanks

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jayspann

12 years ago

I never told my clients how I was getting them leads [nor did they care]

I never told them that I built their capture pages in WP [nor did they care]

I never told them that I re-invest 20-25% of what they paid me back into paid traffic because I'm to lazy to do SEO

[nor did they care]

They ONLY care about results and give s%^t else how they get them

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StrategicCheetah

12 years ago

Originally Posted by sitefurnace

So can you explain more about the landing pages. I assume you are sending the PPC traffic to your own landing page as if it were the clients you could not manage quality score issues.

But then you say"During the 1/2/4 week free trial, send a large quantity of qualified traffic to their landing page using your free Google credit"

Is it yours or their landing page you are sending the traffic to or are you customising your page with their details?

Also how are you then collecting the leads from the page and delivering them to the customer? Thanks

Okay, what you wanna do is set the lead Gen site up with the customers details etc. It becomes that customers lead gen site during the free trial (and afterwards when they rent it)

You always own the site which mystically churns out these wondrous leads. If the client wants to keep receiving business, they keep paying to rent the site. If they stop paying, you tweak the lead gen site and then rent it to someone else.

Up until now I've been sending all the leads captured through the contact form to myself and then forwarding them and then I also having a big bold telephone number on the page for the customer to call. Most local customers prefer to call.

For telephone calls, you can set up a service with whoever supplies your business phone to arrange a divert number to the customer so that you know exactly how many calls they have received over the trial period.

Even if you don't do the divert thing, you will know instantly whether the customer is happy with what you've done because they're gonna be straight on your case about keeping the service going.

Originally Posted by jayspann

I never told my clients how I was getting them leads [nor did they care]

I never told them that I built their capture pages in WP [nor did they care]

I never told them that I re-invest 20-25% of what they paid me back into paid traffic because I'm to lazy to do SEO

[nor did they care]

They ONLY care about results and give s%^t else how they get them

A big helping of common sense here and not a moment too soon.

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SirThomas

12 years ago

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StrategicCheetah

12 years ago

There is more than enough info in the OP for people to use this method. As well as that, I'm more than prepared to answer any questions on this thread so please do ask away if you are unsure of anything.

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StrategicCheetah

12 years ago

Originally Posted by Terry Gorry

This is the sort of stuff that gives internet marketing a bad name.

Let me make clear..

I am an internet marketer
I am a solicitor
I am on LinkedIn.
I am a grumpy old man

The chances of me or any of my lawyer colleagues paying up to 2,000 dollars or euros per month for this "method" is just laughable.:rolleyes:

And if you are going to market to solicitors or lawyers and portray yourself as a professional you would want to be at least using a spell checker (see your WSO listing).

There are many ways of marketing online professionally and ethically..spamming people on LinkedIn isn't one of them.

Okay then Terry, lets look at what you've said here.

The chances of me or any of my lawyer colleagues paying up to 2,000 dollars or euros per month for this "method" is just laughable.:rolleyes:

Really sorry to inform you buddy, but your "lawyer colleagues" are already doing this, in their thousands, all around the world.

You say you are an internet marketer, but clearly you are not much of an internet marketer given the fact you are unaware of everyday services and can't wrap your head around the fact that people pay for leads.

Instead of having a go at me and generally asking newbish questions all over the forum, why not try and provide some value to the forum.

Either way, your comments above are laughable...

PS Apologies for the odd typo on my sales page, it was all done in Photoshop which doesn't have a spell checker.

I like your business websites by the way, did you get them done at fiverr.com?

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iamchrisgreen 12 years ago

Originally Posted by Terry Gorry

Why don't you do something original..like provide value to people or businesses?

Terry, could you explain how he isn't providing value ??
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StrategicCheetah

12 years ago

Originally Posted by Terry Gorry

Firstly, you should really learn to spell..blaming Photoshop for not having a spell checker is a bit of an epic fail

Secondly, starting threads like this to pimp a WSO offer with not a shred of proof of claims of success is a bit predictable(and pathetic).

Why don't you do something original..like provide value to people or businesses?

And have you spotted the spelling errors yet

Not only are you an idiot who claims to be an Internet Marketer yet doesn't understand or believe in the existence of Lead Generation you are also just a negative guy and I have no interest in talking to you any more

Have an awesome day

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Kelvin AIP 12 years ago

some days and some threads just make the WtF forum enjoyable

Value must be exchanged if transactions are done over the web! I doubt there are any jedi mind tricks being pulled on solicitors to cough up $ for his services. Why else would they pay for junk? If there's no value and they like to give a way $, I think finding leads is the least of their problems!

PV... you better fix that spelling error!! haha... see? who needs TV when you have lively forum on the internet!?

have a great day!
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spicky

12 years ago

Hi Nick..
Whats the diff between this WSO and the other where theres a bonus Linked IN???

Thanks
1 reply

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StrategicCheetah 12 years ago

Originally Posted by spicky

Hi Nick..
Whats the diff between this WSO and the other where theres a bonus Linked IN???

Hi Spicky!

The difference is, the bonus was about giving away free websites and charging monthly fee for hosting, this is about providing lead generation and charging alot higher once you get the customer hooked.

Let me know if you have any more questions.
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tupai

12 years ago

What do you normally put in the subject line when sending a message to make the reader interested in reading the message?

Thanks
1 reply

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StrategicCheetah 12 years ago

Originally Posted by tupai

What do you normally put in the subject line when sending a message to make the reader interested in reading the message?

"Seeking Dentist" or "Seeking Lawyer"... Whatever your niche is.

They open because they think you are a customer but instead you will be supplying them with many customers.
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