How To Make Video For Offline Business?

44 replies
Hi everyone, is there any course I can take to learn making video for offline business?
#business #make #offline #video
  • Profile picture of the author John Ac
    I have the same problem a few month a go and I decide to learn it by googling...)

    I did not find any course by I improvise. So here is what I have done.

    I get some picture with, my logo, I get a free movie maker software and put that picture together with some nice music and this is all.

    This is all I need if you want to go further you can get a camera an tell your message.

    I hope this can be usefull, is not much but this is what I have done and now I get my own 60 sec presentation movie on my website...

    If you have any more question I will be glad to help you.

    Thank you
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  • Profile picture of the author Finandom
    That's cool, John. But I would like to make some professional video, so that I can make some money by making it for offline business.
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  • Profile picture of the author Jason Kanigan
    In 30 seconds I found gigs on fiverr ($5) and goferr ($25) for this.

    In another few seconds I found youtube videos taking you to companies that make these as well.

    You could also post a job on elance.

    Assuming you're not an expert, why would you want the aggravation of making your own video? A contractor is going to do a faster and better job.

    What software do you plan on using? Youtube search for "how to make video introduction <software>" (eg. camtasia) and how to's will come up. Some of the speakers seem mentally retarded but there is a lot of expertise out there for free.
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  • Profile picture of the author wilder1047
    Yeah I agree with Jason up there...

    Think big, land more clients, outsource the work, make more money and have more freedom.

    Not pitching my own services here (but I am) we have video creation starting at $99...
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    • Profile picture of the author mytoy78
      Originally Posted by wilder1047 View Post

      Yeah I agree with Jason up there...

      Think big, land more clients, outsource the work, make more money and have more freedom.

      Not pitching my own services here (but I am) we have video creation starting at $99...

      Hey buddy,

      I was just browsing and I saw your course on ranking on youtube...I thought I was pretty good at ranking, but your course is amazing. Far better than most of the paid courses on here!!!

      Thank you very much

      Colin
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      • Profile picture of the author wilder1047
        Originally Posted by mytoy78 View Post

        Hey buddy,

        I was just browsing and I saw your course on ranking on youtube...I thought I was pretty good at ranking, but your course is amazing. Far better than most of the paid courses on here!!!

        Thank you very much

        Colin
        Appreciate it man.

        I made it a while back so it might be a lil' dated to the new changes...

        Thanks,

        James
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  • Profile picture of the author JeremiahSay
    Hi there,

    Fiverr, elance, odesk, and WF are places where you can find people to create professional video for you.. You may want to take a look at this WSO offer as well: http://www.warriorforum.com/warriors...ons-go-up.html

    I haven't use him so I can't give you an honest review.. nonetheless, you can look at his portfolio.. I think he's pretty good - I'll definitely purchase his service somewhere in the near future

    Hope this will help you a little, may God bless you,
    Jeremiah
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  • Profile picture of the author localvseo
    Another option if you are targeting local businesses is to partner with a video production company. They will already have the expertise and you can then co-market your services where they shoot the video and you provide the video marketing experience.
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    • Profile picture of the author swilliams09
      Originally Posted by localvseo View Post

      Another option if you are targeting local businesses is to partner with a video production company. They will already have the expertise and you can then co-market your services where they shoot the video and you provide the video marketing experience.

      Listen to this guy.

      If I were starting right now with no video production knowledge I would do three things simultaniously.

      1. Research local market prices for TV commercials and video production. Let me tell you secret about it. Local TV STATIONS give commercials away for pracitally nothing. I know because I used to be the guy making those spots. At the most they would charge $150. Buy enough airtime and they charge $0. Air time is where they make their money.

      Most Ad agencies hire production companies to do spots. These can run from $500 for something that looks better than local to several thousands to look regional or national. Of course the agency puts their fees on top of this. I did agency work on a freelance basis for several years. I did a 10k job for a hospital only to find out the agency billed the work at nearly 25k. This is the real money game. Call local production houses and ask them what they charge an hour. I know some that charge $80-175 an hour for editing/production time. And they get it.

      Find a middle of the road production company to partner with. Look at their work and see if they can do any better than you can for yourself. See if their clients are the in the same financial bracket as the clients you want to go after. There are low end, mid range and high end video production companies who cater to every part of the market.

      2. Learn as much as you can on video production forums and websites. Not just on the warrior forum. Most of these guys here know the bare basics of producing quality videos. I mean real quality. Now a customer is paying for the video to generate him leads, that's what he wants it to do. But the customer tends to have the mentality that the better it looks, the better it will work. Some who are broke don't, but the ones who have money, that's the mentality sometimes. Now small businesses just getting started or on small budgets, they will accept it if the price is affordable and it actually works on generating leads. But still, the better the video, the extra you can tack on. This is about making money after all.


      3. If you are a complete newbie, I recommend Peter Beatle's video revolver and spending a metric ton of time over on reelseo.com to work on your seo side of things if you are offering that.. Google it. No affiliate link spam here. I'm not saying you can't learn it all on your own. You can, you can dig around the internet and find I'd say about 80 - 90% of the stuff he's teaching. The problem with being a newbie is that you don't know what you need. The reason why i recommend it, it's because he walks you through the process step by step. Also he was great about answering questions on his membership page and in email. I had a few sticking points and he worked through them with me. When you don't know what you are doing, is exactly what you need. If I were to teach a class on video marketing basics I would straight up rip Peter off. His program combined with a few classic threads, a few war room posts and some mentoring are what I'm using right now for my video marketing campaign.

      4. If you can't partner with a local video production company, look into hiring a warrior or a fiverr guy. Test them out by having them make videos to market your video marketing services. You should be your own first client.

      Oops. I said 3. I meant 4.

      I personally would look into all of these and see what is a. easiest to get started on. b. will serve your customers and c. will help you make the most profit.

      Good luck.
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      • Profile picture of the author jmevern
        Originally Posted by swilliams09 View Post

        2. Learn as much as you can on video production forums and websites. Not just on the warrior forum. Most of these guys here know the bare basics of producing quality videos. I mean real quality. Now a customer is paying for the video to generate him leads, that's what he wants it to do. But the customer tends to have the mentality that the better it looks, the better it will work. Some who are broke don't, but the ones who have money, that's the mentality sometimes. Now small businesses just getting started or on small budgets, they will accept it if the price is affordable and it actually works on generating leads. But still, the better the video, the extra you can tack on. This is about making money after all.
        dvinfo.net is an excellent resource for video.
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      • Profile picture of the author NewParadigm
        Originally Posted by swilliams09 View Post

        Listen to this guy.

        If I were starting right now with no video production knowledge I would do three things simultaniously.

        1. Research local market prices for TV commercials and video production. Let me tell you secret about it. Local TV STATIONS give commercials away for pracitally nothing. I know because I used to be the guy making those spots. At the most they would charge $150. Buy enough airtime and they charge $0. Air time is where they make their money.
        So the local TV stations will produce the commercial for free? What amount of air time are you talking about generally?


        If a person is doing "live" man on the street type interviews on street or at a business, does each person need to sign a release for posting videos on the web, or in a commercial?

        thanks
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        • Profile picture of the author swilliams09
          Originally Posted by NewParadigm View Post

          So the local TV stations will produce the commercial for free? What amount of air time are you talking about generally?


          If a person is doing "live" man on the street type interviews on street or at a business, does each person need to sign a release for posting videos on the web, or in a commercial?

          thanks
          They usually would spend 2+ grand on air time and we'd do the spot for free.
          I worked in creative services for two years. These were your basic commercials. Shoot your location both indoor and outdoor, a stand up (usually the owner or a spokesperson if they had one), your offer and then a call to action at the end with your contact info. We could churn these out in about 2-3 hours from start to finish. They usually charged $150 for regular commercials for those who were spending less. These are the local basic commercials you would see on regular tv. Not any high end production values.
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          Learn how to make videos that sell. Special $1 Offer for Warriors Only.

          http://www.warriorforum.com/warrior-...ml?view=modern

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  • Profile picture of the author AdamDowning
    A simple software like Camtasia or Pinnacle would do this im sure?
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    • Profile picture of the author BFoulks
      Originally Posted by AdamDowning View Post

      A simple software like Camtasia or Pinnacle would do this im sure?
      Let me also try those 2, been looking for this also. Thanks for the share.
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    • Profile picture of the author midasman09
      Banned
      I started out with Videos for Restaurants.....using PhotoStory3 and Windows Movie Maker and still using PS3....although ProShowGold offers more "professionalism".

      Here's one of my first (although I paid a guy to use my photos to make this. He might have used Animoto)


      I then went to PS3 and found it to allow me to "Do It Myself".


      I considered using "REAL" Videos (like these; Video Something - Video Business Directory, Austin, Texas, restaurants, small businesses, local businesses, keep austin weird)

      But....getting "real" people to appear ON CAMERA was a "Bear"...for me!

      And...I'd have to invest in a lot of equipment and learn how to use it.

      So rather than buying a Camera and all the eguipment needed for "Professional" videos....I found that just taking Digital STILL Shots of the outside, inside, staff, plates of food specialties.....then using PS3 or ProShowGold....was what Biz Onwers were willing to PAY for.

      Don Alm....
      Also....I use a Portable DVD Player to show my Demos and....the Actual Videos I sell to biz owners.
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      • Profile picture of the author Kelvin AIP
        Originally Posted by midasman09 View Post

        I started out with Videos for Restaurants.....using PhotoStory3 and Windows Movie Maker and still using PS3....although ProShowGold offers more "professionalism".

        Here's one of my first (although I paid a guy to use my photos to make this. He might have used Animoto)

        YouTube - Broadcast Yourself.

        I then went to PS3 and found it to allow me to "Do It Myself".

        YouTube - Broadcast Yourself.

        I considered using "REAL" Videos (like these; Video Something - Video Business Directory, Austin, Texas, restaurants, small businesses, local businesses, keep austin weird)

        But....getting "real" people to appear ON CAMERA was a "Bear"...for me!

        And...I'd have to invest in a lot of equipment and learn how to use it.

        So rather than buying a Camera and all the eguipment needed for "Professional" videos....I found that just taking Digital STILL Shots of the outside, inside, staff, plates of food specialties.....then using PS3 or ProShowGold....was what Biz Onwers were willing to PAY for.

        Don Alm....
        Also....I use a Portable DVD Player to show my Demos and....the Actual Videos I sell to biz owners.
        nice job don... don't forget to geo tag your vids for local search!

        or at least put a NAP on it - biz name, address, phone#!
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      • Profile picture of the author Claire Koch
        which video maker did you use for each vid? never mind i see about the first on altho i don't think its anomoto


        Originally Posted by midasman09 View Post

        I started out with Videos for Restaurants.....using PhotoStory3 and Windows Movie Maker and still using PS3....although ProShowGold offers more "professionalism".

        Here's one of my first (although I paid a guy to use my photos to make this. He might have used Animoto)

        YouTube - Broadcast Yourself.

        I then went to PS3 and found it to allow me to "Do It Myself".

        YouTube - Broadcast Yourself.

        I considered using "REAL" Videos (like these; Video Something - Video Business Directory, Austin, Texas, restaurants, small businesses, local businesses, keep austin weird)

        But....getting "real" people to appear ON CAMERA was a "Bear"...for me!

        And...I'd have to invest in a lot of equipment and learn how to use it.

        So rather than buying a Camera and all the eguipment needed for "Professional" videos....I found that just taking Digital STILL Shots of the outside, inside, staff, plates of food specialties.....then using PS3 or ProShowGold....was what Biz Onwers were willing to PAY for.

        Don Alm....
        Also....I use a Portable DVD Player to show my Demos and....the Actual Videos I sell to biz owners.
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  • Profile picture of the author mench114
    Make known yourself as well as your business. Come up with a description about your shop, warehouse, factory, or office and illustrate to the clients the nature of your business. In addition, give time to be acquainted with your visitors through your business’s key players.
    Employ video to promote a sale or special. A great way to advertise your deal would be to place it in front of the millions of internet users.
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  • Profile picture of the author ImDanHoward
    It depends on what type of video you are wanting to create for the business. Is it interview style, promotion, web commercial, etc.

    You could get by using Animoto and charging businesses. It's really easy to create and pumps out good professional quality videos. I know a few guys that were charging around $697 and up for an Animoto video. When I was using it, it was against their TOS, but now they have a developers license with it. You can sell the videos to Businesses and they can use it for whatever they like.
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  • Profile picture of the author terip
    There are a lot of tutorials in the net to teach you how to make a business video. For the software in making it, again there are a lot of programs to choose from. There are applications that specialize in 2d software while there are also others that specialize in 3d animation.
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  • Profile picture of the author JerrickYeoh
    Usually for offline business, most of the video they only show their contact number and email.
    It would be better, if you have at least a company website even you are not selling online .

    Because it difficult to convert from online traffic to your sales like making phone call or email to you . You may need request them to link to certain site to talk more about your product then only call to action them to call on email to make order.

    If you do not have a website, maybe just create a free blog will be useful.
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  • It's all a matter of cost at this point.

    If you want to do a do it your self, footage, editor and computer is all you need.

    Production Companies cost money.
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  • Profile picture of the author TonyLaw
    Originally Posted by Finandom View Post

    Hi everyone, is there any course I can take to learn making video for offline business?
    Here's a ton of tutorials on everything from camera work, lighting, shots and framing, interviews, etc.

    Go to mediacollege.com/video

    Sorry, can't post a direct link. Don't have enough posts yet.
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  • Profile picture of the author RedShifted
    I use cyberlink powerdirector 9.

    Its very simple. Do an intro page with the companies logo/name. I usually place some music at this point and since I did my thesis on music art therapy I know what types of pieces will render a positive emotional reaction. Although you don't need to go the crazy with it.

    After that I grab my HD camera and use my brother as an actor. We write out a script. If its a service the company sells we write the script for that service. Maybe go into a house and perform an energy audit for example from begining to end. Then at the end a brief video on the paperwork and thats usually it.

    I find if you use an HD camera and the videos will looks really amazing. And if you script everything its near impossible to mess up.

    Will be doing a video this monday actually maybe I'll post it up for you when I'm done.
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    • Profile picture of the author IMguy123
      Originally Posted by RedShifted View Post

      I use cyberlink powerdirector 9.

      Its very simple. Do an intro page with the companies logo/name. I usually place some music at this point and since I did my thesis on music art therapy I know what types of pieces will render a positive emotional reaction. Although you don't need to go the crazy with it.

      After that I grab my HD camera and use my brother as an actor. We write out a script. If its a service the company sells we write the script for that service. Maybe go into a house and perform an energy audit for example from begining to end. Then at the end a brief video on the paperwork and thats usually it.

      I find if you use an HD camera and the videos will looks really amazing. And if you script everything its near impossible to mess up.

      Will be doing a video this monday actually maybe I'll post it up for you when I'm done.
      Thanks redshifted, I would like to see that.
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  • Profile picture of the author mrmatt
    I personally use Animoto with my clients. They love them and are just blown away with them. They take me about 10 minutes to make if they provide photos. Longer if I have to find public domain photos or stock photos to represent the business.
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    • Profile picture of the author Claire Koch
      but how much do you pay?

      Originally Posted by mrmatt View Post

      I personally use Animoto with my clients. They love them and are just blown away with them. They take me about 10 minutes to make if they provide photos. Longer if I have to find public domain photos or stock photos to represent the business.
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  • Profile picture of the author willscamp
    I enjoyed reading this thread, gives me lots of ideas. Thanks for the share.
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  • Profile picture of the author semaximizer
    it may be worth checking flixpress dot com. just found it the other day while searching for video creation sites.
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  • Profile picture of the author Pamellalovely
    Originally Posted by Finandom View Post

    Hi everyone, is there any course I can take to learn making video for offline business?
    Yes "Finandom" learn about flash or there try this web Ezvid.com | The Free and Easy Video and Slideshow Maker for Windows... and make a wonderful video for your offline business... Thanks
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  • Profile picture of the author Claire Koch
    I'm an artist so i like making artsy things like vids. you have to decide what you do and what you like.

    i did find a nice easy video maker thats like the old windows video maker (the old windows video maker has been updated. And is harder unless you go get a tutorial on windows video maker). video spin from pinnacle is free with a tutorial. the upgrade is 56.00 i think but you don't need it. i have not used it yet but, get this, it installed on my win 7 64 bit. Again its called video spin from pinnacle.

    i searched high and low for a company like anomoto you can use with business and there just isn't one (yet). i'll let you know. if you are doing offline business you must buy the reseller license 500 a year. too steep for me and many. i agree with midasman09 pro show gold is IT tho i haven't bought it yet (one time fee about $259) but it comes with a steep learning curve.

    edit i'm downloading easy vid ....read the terms says its for personal use only at the bottom, not sure you should use it for commercial business, you also cannot import your own music
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  • Profile picture of the author James Hessler
    I normally use adobe and iMovie, but have done a client (pitch) video all on my iPhone. Videod, edited, tagged, promoted it all from my iPhone.

    I just had a vaque script in my head re the flow, shot to edit, put it together using free iPhone apps...

    James
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  • Profile picture of the author syncove
    Video Boss by Andy Jenkins is quite interesting
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  • Profile picture of the author IMBXBomber
    Outsource this stuff, you should be focused on closing deals.
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    • Profile picture of the author MaxxC
      Some warriors seem to think that a new WSO called Mining Video Gold is worth a look see.
      It's by Ed Akehurst (and Ed Mercer and Martha) and costs less than$15.
      Why not use the searchbox feature above, type in edakehurst and follow your nose?

      I'm not an affiliate, so do your own due diligence.
      I'm a newbie who thinks that the future of IM for offline will be done via video, facebook and mobile friendly media.

      Cheers and good luck !!
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  • Profile picture of the author mrtrance
    Any fiverr gigs that will do client videos for us? I wasn't able to find one right off the bat. Anyone have any suggestions?
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  • Profile picture of the author Vikuna2009+
    I've had Animoto but got totally annoyed since their text slides are VERY limited. You can, if I remember correctly, only have 12 carachters on line 1 and 30 on line 2. And, it is $40 a month for professional use. I switched to Proshow Web because it is very similar but better than Animoto and it is only $25 a month. It is by Photodex and their web version has the music as well.

    What I like the most though is their text slides because you can put way more in there, never have to edit or narrow down your words. Another feature is the import video clip. A bit rusty on the exact specs but Animoto only lets you import 10 second clips and Proshow web I think is 30 seconds, makes a huge difference.

    What I do not like with either one is that you have no control of how the photos slides in and out so your creativity is very limited. Proshow has an upgrade though but I don't want to spend the additional $200 right now so I am going back to Windows Movie Maker to make more "informational" videos for those type of businesses that are more suitable for an "infomercial". That is a bit extra work because WMM is limited to the file extensions it accepts so now you have to convert whatever video clips you want to import.

    As some of you have said, out-sourcing is the way to go unless you want to go through the learning curve and enjoy the creation process.

    Best of luck, Eva
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  • Profile picture of the author Deezign
    Hi there,

    I have created several videos for businesses and personal websites. It is definitely a great way to earn money because your profits are pretty high. If you want to be able to create awesome and professional videos, here is my simple "blueprint":

    Step 1: Go to Videohive (After Effects Projects, Motion Graphics, C4D Templates | VideoHive) and choose a video template that fit your customer's needs.

    Step 2: Based on the template, write a script (or outsource it).

    Step 3: Go on Fiverr and pay someone $5 to edit your template, add your script, customize colors and export the video in HD.

    Step 4: Deliver the video to your customer and make money!

    Cost of the system: video template ($10-25) + script (free or $5 if you outsource it) + customizing the video and exporting it in HD ($5).

    Based on this system, a professional (and awesome) video costs you between $15-$35. Then you can easily resell it at $200 (or more).

    Good luck!
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  • Profile picture of the author RedShifted
    Making videos is easy it just takes a lot of time (if you do them the right way).

    I just use Powerdirector 9 and Photoshop.

    Then I also use google images for a lot of my photos.

    Over the last 6 months, I've probably done over 100 videos.

    Here are the best tips I can give you -

    1) Never do a video that is just random images spinning/background music. They suck, their conversions suck, they are boring, and you are wasting your time because voice overs convert at least 10xs better. Certain businesses will buy them, but if your goal is to rent out youtube channels for $$$ or generate leads, stay away from them.

    2) Try to stay away from videos like "this is what we do, this is what we look like, this is what it is" type videos. Video is the single best way that a company can distinguish themselves and make a bold statement. It took me a long time to realize this.

    I eventually took Joe Polish's advice and started to inject "theatre" and "humor" into my videos. Moreso than saying specific things about our company. Take note at how Geico advertises themself. It is SO EASY to be entertaining, if you just take the time do something a bit "wacky". The videos I make now are about 75% entertainment related to our niche, then about 25% related to our actual business. Because of this I'm able to make our pitches shorter, with a lot more impact. The entertaintment BUILDS CRUCIAL RAPPORT/TRUST with people, and forces them to watch the whole video.

    It also makes them remember you better, they'll relate to you better emotionally, and if noone else in your niche is doing this (like 1 of my niches) you will eat up all the traffic.

    3) If using youtube to promote them, use 1 great video to target multiple keywords. Instead of a bunch of crappy/rushed/unique videos. Sometimes I target between 20-30 different keywords with 1 video. I just change the length of our intro/outro by a second or 2, reproduce, then upload.

    This may sound like a lot of work, but I guarantee you its actually a lot less. Especially if your goal is traffic.

    For my first month I was rushing videos, doing generic scripts, optimizing/backlinking the videos, and I would get calls, but it wasn't anything to shout about.

    When I started using theatre and humor, the videos might take a couple hours longer to make, but they saved IMMENSE TIME in the long run. I have 5 videos that are converting about 20% of all the traffic they see. Then I have about 40 rushed videos, which combined, don't even produce as much traffic as those 5. Videos have good converions from the start, but you can get some really impressive conversions if you just take the time.

    Like I said, the best formula you can use is 75% theatre + humor + 25% a short plug and you'll be golden. I've tried to hard sell, soft sell, but nothing works as good as making people laugh/like you.

    -Red
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  • Profile picture of the author gerardhevey
    Google "local access" cable companies will give you training on how to create and edit video for free. Granted you cannot use their equipment for commercial things but you can learn how to film and edit.
    Open Source video editor that is used in Hollywood - YES - Lightworks NLE - Lightworks .
    Lots of other things available.
    Good luck.
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