Google Places Optimization

by Shawn Wilson

Posted: 12 years ago 6 replies

OFFLINE MARKETING

Working on a places listing for a client. In the categories, should I make a custom cat with local city (category) or just the category for their business? If I add the city, will that favor better in SEO rankings for that keyword?

Thanks for any help.

#google #optimization #places

baconman 12 years ago

I believe in categories you are supposed to avoid adding the city in. Do not put los angeles grocery store just put grocery store. If someone else could share some more tips on categories that would be great.
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- Catalyst eMarketing 12 years ago
  
  Originally Posted by baconman
  
  If someone else could share some more tips on categories that would be great.
  
  Yes adding city to cats is a violation and one of the most common reasons listings get suspended. I work with Google in the Places forum and help lots of people after they've goofed and gotten suspended for that violation.
  
  Another category rule that's fairly new that most people don't know about and I've seen Google suspend for violating is the "is not does" rule.
  
  See it in the guidelines here: Google Places quality guidelines - Places Help
  
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ImDanHoward 12 years ago

Hey smonty11, yes, baconman is right. ONLY use the categories that GP lists. Make sure you fill out every field with something, add photos and make sure the file photo name is your primary keyword. You could work your keyword into your description, but don't stuff it in there, it should look natural.

You should make sure you have a landline phone number and the same address and then sumbit that to all the local directories...insider pages, manta, super pages, etc. Everytime you have the same business information on one of those sites, it is called a citation and you should point back to GP as your website from those local directories.

Just a few tips. Good luck!
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- Shawn Wilson 12 years ago
  
  Thanks Dan. Appreciate the help. Will create the other listings if they don't already have them for citations.
  
  Thanks
  
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ImDanHoward 12 years ago

No problem! There was a site that you could submit the business information to and they would submit out to about 100 directories. I can't remember the name of it. You might check Fiverr and search for local directory submission.
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Shawn Wilson 12 years ago

Thanks appreciate the help on this one. Still working on my clients GP listing. But looking good now.
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Google Places Optimization

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