Offline Yellow Page Costs?
One consideration I am using when charging potential clients is the cost of their current Yellow Pages advertising campaigns. Knowing the amount businesses are spending on Yellow Page ads is a great way to know what their expectations might be. Additionally I see three primary benefits:
1) It acts as a filter to remove businesses who are unwilling to spend money and/or don't see the value of advertising.
2) It gives a basis for determining the ROI of online services. I am assuming that the type of businesses I am interested in working with will be doing some kind of tracking of the Yellow Page prospects.
3) They would most likely see the value of a Google Places listing which could be used as an introduction for cold calling ... especially if they haven't claimed their listing.
That said, can anyone tell me what a typical full page Yellow Page ad costs?
A friend of mine has a bolded business name and phone number that costs about $135/mo or so in our area.
Also when doing Yellow Page research, it pays (pun intended) to have copies of all the Yellow Page directories being distributed in your area. I've found the ads/listings vary from directory to directory.
Marvin
PS - I checked another friend of mines small business, and his business can't be found on Google Places, and his website ... uh ... needs some work
. And he doesn't have a Yellow Page listing.
The more I research, the more incredible the opportunity that exists for getting businesses a better online presence.
1) It acts as a filter to remove businesses who are unwilling to spend money and/or don't see the value of advertising.
2) It gives a basis for determining the ROI of online services. I am assuming that the type of businesses I am interested in working with will be doing some kind of tracking of the Yellow Page prospects.
3) They would most likely see the value of a Google Places listing which could be used as an introduction for cold calling ... especially if they haven't claimed their listing.
That said, can anyone tell me what a typical full page Yellow Page ad costs?
A friend of mine has a bolded business name and phone number that costs about $135/mo or so in our area.
Also when doing Yellow Page research, it pays (pun intended) to have copies of all the Yellow Page directories being distributed in your area. I've found the ads/listings vary from directory to directory.
Marvin
PS - I checked another friend of mines small business, and his business can't be found on Google Places, and his website ... uh ... needs some work
. And he doesn't have a Yellow Page listing.The more I research, the more incredible the opportunity that exists for getting businesses a better online presence.
Ted Peterson
From Frustration to Freedom
http://bit.ly/FreeTrainingCall