Networking the art of getting referrals
In the book "The Science of getting Rich" which says when you do certain things in a certain way you will get certain results. You may have heard that sales in a numbers game.
When you look at your referrals what did you have to do to generate that referral. The book E-Myth, The Referral Engine, & Referral Flood all talk about how to turn your word of mouth marketing into a system.
When I first started my last business I made a list of 11 people that I knew not with the intent to sell them but to network with them. By showing them my new business and asking if they know anyone who would be the perfect customer for my new business?
I originally called 11 people and made 8 referrals and 8 sales.
I have used this approach with a number of my students who average a 20% referral ration and 10% closing ratio. So this is one way to track your word of mouth advertising.
Respectfully,
Chris Brown
When you look at your referrals what did you have to do to generate that referral. The book E-Myth, The Referral Engine, & Referral Flood all talk about how to turn your word of mouth marketing into a system.
When I first started my last business I made a list of 11 people that I knew not with the intent to sell them but to network with them. By showing them my new business and asking if they know anyone who would be the perfect customer for my new business?
I originally called 11 people and made 8 referrals and 8 sales.
I have used this approach with a number of my students who average a 20% referral ration and 10% closing ratio. So this is one way to track your word of mouth advertising.
Respectfully,
Chris Brown