Not getting much response to Lead Generation Service Email Outs- Advice needed

Hi Deidra

Subject line is:

Hot Water Leads For Perth - Attention Sales Manager


Maybe i should change it to:

Hot Water Leads For Perth Available Now - Attention Sales Manager

what do you reckon?

Thanks again for all the useful tips everyone - much appreciated

Cheers

Marty

I must be doing it all wrong. I tried email for google places that were not ranking and the respone I did get....wasn't nice.

I would change what is said in the email to something along the lines of:

"I have potential customers waiting to hear back from you. These are people who are coming to me looking to do business with companies just like yours, people who have responded and already raised their hands and said they need (insert type of service here). Please get back with me so that I can provide you with a steady stream of additional customers and assist you in growing your business to its full potential."

Earlier today I saw a pickup truck with a business name on the side pull up at the local post office. I walked over and struck up a conversation, asking them if they had a business card on them and just asking them how business is going and how they get most of their customers. Then I explained to them that I am able to provide additional customers by (I inserted my method here) at a very reasonable cost per customer. The response was extremely positive and they immediately wanted more information. It wasn't a planned thing where I was out with marketing materials at the ready, I just happened to see them while going to drop off a package to be shipped, so I will be getting back with them very soon.

Since you already have leads coming to you it sounds to me like they are not understanding what you are offering. Instead of saying you are "looking to sign them up" say that you have customers waiting to hear back from them, customers you can provide on a regular basis who are eager to do business with them.

Nobody wants to make a commitment in this economy for something that they see as an additional expense. And even though you might be charging per lead, they might not understand that due to the wording of "looking to sign up city name business", but every business wants more customers.

Just my 95 cents (inflation).

Marty, glad I read the thread, this would be my suggestion to get your foot in the door, by offering a few quality leads that they can "try" to see how good they are. Another option, since you have already invested considerable time, money and resources to generate the leads is to offer to do a revenue sharing scenario, whereby you provide the leads and they pay you either a flat AU$ amount or percentage of any sales made (get it in writing, even if informal). Email marketing works, but just remember, seems right now everybody and their grandmother (figuratively and literally) is trying to sell them some kind of online/internet/social media product or service and are a probably a bit skeptical - until YOU can win them over. Be tenacious, don't give up and don't give in but be willing to try different things. Also, avoid using cliche headlines and words that my be throwing your emails in their junk/spam folders (such as FREE). If you need to get the owners or principals name, most municipalities require any business or person using a d/b/a (doing business as) register with local or state agencies. You can often research this on the government websites and almost always free, and it will give you generally the complete names of owners, major shareholders, partners, managing partners, senior managers, etc. along with relevant contact information: addresses/phone numbers/websites/emails and the like. I use this all the time and it is so much easier to get any message across if you can use a name rather than: Dear Sir or Madam, To Whom It May Concern, Dear Fellow Business Owner et al. Best of luck and success in 2012